BCOM Chapter 4

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The Importance of Adaptation
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fitting your writing to your readers requires the reader analysis – you should study your readers to find out what they are like, then write in a way that will communicate well to them
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Limit Sentence Content
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business audiences tend to prefer simple, efficient sentences over long, complex ones. This can save readers time and also prevent miscommunication
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Economize on Words
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shorter wordings can save the reader time and are clearer and more interesting
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Cluttering Phrases
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and uneconomical working – a phrase that can be relapsed by shorter wording without loss of meaning
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Surplus Words
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all the words that add nothing to the sentence meaning – these should be eliminated
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Roundabout Constructions
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covering the same ground of a direct sentence, but just going about it in a roundabout way
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Short Sentences
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carry more emphasis that long, involved sentences
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Coordinated
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When two independent clauses get about equal emphasis
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Subordinated
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when one independent clause and one dependent clause happens – one gets more emphasis than the other
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Unity
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good sentences have unity – all parts of the sentence work together to create one clear point
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Unrelated Ideas
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combining two unrelated ideas is the more obvious violation of unity
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Excessive Detail
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putting too much detail into one sentence tends to hide the central thought and it also makes the sentence too long
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Mixed Construction
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when two different kinds of sentences are mixed together – such as active voice and passive voice, or first person to third person, etc.
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Incomplete Constructions
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Certain words used early in a sentence signal the rest of the sentence will provide a certain kind of content – and sometimes this is not fulfilled. example: \”she was so happy with the retirement party we gave her\”…… then what?
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Dangling Modifier
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the people who the opening phrase is suppose to modify have been left out – making the phrase a dangling modifier
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Misplaced Modifier
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When the modifier of the sentence is simply misplaced
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Faulty Parallelism
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readers expect the same kinds of content to be worded the same way – example: to create a more appealing website, we can gather personal stories, create a new logo, AS WELL AS making the layout more readable right way: to create a more appealing website, we can gather personal stories, create a new logo, AND make the layout more readable
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Paragraph Unity
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like sentences, paragraphs should have unity – the paragraphs should stick to the same ideas (also, keep paragraphs short!)
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Topic Sentence
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expresses the main idea of a paragraph, and remaining sentences build around it and support it – serves as a HEADLINE for the paragraph
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Coherence
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this quality of enabling readers to proceed easily through your message, without side trips and backward shifts – so arrange your information in a logical order
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Transitional Devices
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1. Repetition of Key Words and Ideas 2. Use of Pronouns 3. Transitional Words

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