BCOM 3360-Chapter 5-UTA – Flashcards
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effective business message
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a process that involves examining, developing, and refining business ideas in a way that provides business value to your audience
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3 steps of developing business messages
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planning, drafting, and reviewing
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components of planning
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audience, ideas, and message
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components of drafting
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tone, style, and design
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components of reviewing
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FAIR Test, proofread, and feedback
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expert writers
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dedicate more time to planning and reviewing stages
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values
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enduring beliefs and ideals that individuals hold
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priorities
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ranking or assigning importance to things, such as projects, goals, and tasks
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six months
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the time it takes to change your reputation as a newcomer
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5 steps inexperienced newcomer should approach
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1) set up a time to talk with your boss 2) ask for higher-responsibility projects 3) fit in with corporate culture 4) attend lots of meeting 5) create professional blog about niche area
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5 characteristics of excellent business thinkers
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1) clearly and precisely identify and articulate key questions and problems 2) gather information from various sources 3) make well-reasoned conclusions and solutions 4) remain open to alternatives 5) hold opposing views, avoid either/or thinking, avoid one-way linear thinking, and are open to non-conventional solutions
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methods to achieve best thinking
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1) write notes 2) draw diagrams 3) brainstorm with colleagues 4) write ideas in outline form 5) examine ideas in mind
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facts
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statements that can be relied on with a fair amount of certainty
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conclusions
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statements that are reasoned or deduced based on facts
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positions
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stances that you take based on a set of conclusions
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direct approach
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a method begins by stating primary message such as a position or recommendation then lay out supporting reasons
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deductive approach
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colloquial meaning of direct approach
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indirect approach
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a method begins by providing supporting reasons followed by primary message
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inductive reasoning
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colloquial meaning of indirect approach
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tone
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the overall evaluation the reader perceived toward the reader and message content
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meta messages
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the overall but often underlying message people take away from a communication or group of communications
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meta messages are encoded and decoded through
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a combination of content, tone, and other signals
