BCIS Ch 10 – Flashcards
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Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?
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Richness
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The effort required to locate a suitable product is called:
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search costs.
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Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?
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Universal standards
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Reducing the business process layers in a distribution channel is called:
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disintermediation.
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Compared to digital markets, traditional markets have:
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higher transaction costs.
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Compared to traditional goods, digital goods have:
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lower distribution costs
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Retail consumer e-commerce is growing at single-digit rates.
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False
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All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
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True
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In general, for digital goods, the marginal cost of producing another unit is about zero.
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True
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Advertising networks track a user's behavior at thousands of websites.
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True
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Menu costs are the merchants' costs of changing prices.
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True
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Craigslist is an example of:
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C2C e-commerce.
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Which of the following types of e-commerce involves consumers selling goods and services to other consumers?
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C2C e-commerce
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Transaction brokers:
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save users money and time by processing online sales transactions.
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Market creators:
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provide a digital environment where buyers and sellers can establish prices for products.
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In which of the following revenue models does a website charge a fee for access to some or all of its offerings on a continual, regular basis?
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Subscription
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Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.
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micropayment
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Netflix uses which of the following revenue models?
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Subscription
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Blue Nile is an example of the content provider business model.
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False
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Uber uses a form of dynamic pricing.
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True
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Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:
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behavioral targeting.
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Facebook's Like button is an example of which of the following?
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Network notification
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________ attempts to leverage the fact that there is always some demand, however small, for a product.
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Long tail marketing
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Web personalization is used primarily as a marketing tool.
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True
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Selling the same goods to different targeted groups at different prices is called:
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price discrimination.
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