BA 3350 Chapter 8 Quiz – Flashcards
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Which of the following statements accurately describes wikis?
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They decrease dependency on single employees.
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Manuel has an active presence on Twitter. About half his tweets convey messages such as "Really excited about today's training seminar" and "My company just launched an awesome product; check it out." How is Manuel's online presence likely to affect his career?
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His employers will be pleased that he has so much enthusiasm for his job.
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The ______ Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.
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Social
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Web 2.0 communication tools are often referred to as
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social media.
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Which of the following would a company consider an unethical use of social media by its employees?
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criticizing a supervisor by name after receiving a poor review
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Which statement correctly compares the rate that technology changes to the rate that workplaces change?
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Technology can change in a matter of months, while workplaces sometimes take decades to change.
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A reputation for being fun-loving will be sought-after in the ______ domains.
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personal and private
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What are the two most common formats for public relations messages placed on a company blog?
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the press release and the op-ed piece
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Which of the following is an advantage of having a team blog?
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It is a place to post team updates, progress reports, discussions, timelines, goals, and announcements.
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What is the traditional structure for a press-release style public relations message?
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an inverted pyramid with the most important information first
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Jessica wants to get ahead in her career, so she has a professional blog. Which of the following posts is most likely to damage her reputation?
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a story about how much fun she and her coworkers had visiting bars after the annual sales meeting
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When a company has a public relations department, that department's job is to influence
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anyone who contributes to the company's success or failure.
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Len has asked you to evaluate his professional blog. Which of the following aspects of his blog would you suggest that Len change because it might damage his online reputation?
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About one-half of his posts detail one of Len's accomplishments.
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Cara has been participating in her company's social networking platform for a while. Which behavior is her supervisor most likely to ask her to change?
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She often inquires about her colleagues' personal lives.
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When stakeholders judge whether the communications and actions of an organization match their needs and interests, they are evaluating the organization's
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reputation
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User 1.0 is most likely to
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depend on content creator and avoid expressing his or her own opinion.
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Traditionally, a blog contains entries by:
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just one or a few individuals.
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Which of the following reputations is a result of sending the meta message, "You can always count on me"?
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loyal and committed
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Which statement is a helpful guideline for forums?
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Avoid complaining or blaming.
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Which of the following is a property of a social software system dashboard?
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You can customize your dashboard to display selected features.
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Which of the following guidelines should people who maintain professional blogs follow in order to be responsive to their readers?
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Read the comments to learn reader concerns.
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Jamal's company is committed to using its social networking platform. Which of the following is a guideline that Jamal should follow?
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Focus on work projects and goals.
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