Noel Macdonald

question which of the following is most essential to any definition of marketing? A) the societal marketing concept B) the marketing mix C) customer satisfaction and value D) making a sale answer C. question The marketing strategy is: A) The marketing mix B) The target market C) A and B D) None of the above […]

question Criteria for determining abnormality answer deviance from the norm (statistical deviance); difficulties adapting to life demands (maladaptive behavior); experience of personal distress question Mental disorder answer group of emotional, cognitive, or behavioral symptoms that cause distress or significant problems in functioning question Abnormal psychology answer scientific study of troublesome feelings, thoughts, and behaviors associated […]

question Adaptablility answer The ability to make changes to be a better match or fit in new situations. question Advertising Campaign answer A coordinated series of linked ads with a single or theme. question AIDA answer Acronym for customer: Attention, Interest, Desire and Action question Assets answer Property or items of value owned by a […]

question When providing care to a non-critical, conscious person the first thing you should do after checking the scene and donning PPE answer gain consent question If there is a 2nd rescuer on the scene, what do you ask this person as you begin to provide emergency care? answer Call 911, get the first aid […]

question Oceanography differs from Oceanology in that answer Oceanography implies mainly describing the ocean, where as Oceanology is the study of the ocean question The first stage in the history of ocean study was answer Primarily a time of exploration and describing ocean boundaries question The second stage in the history of ocean study answer […]

question Because of high ___________ retailers with low profit margins can still be attractive businesses? answer Inventory turnover question Which of the market structures best describes the current state of retailing in the United States? answer Highly concentrated question Which theory of retail evolution proposes that retail stores start out as low-price low-status stores and […]

question The Whigs offered all of the following proposals for the remedies of the economic ills facing America in 1837 except answer proposal of the “Divorce Bill.” question Americans moved into Texas answer after an agreement was concluded between Mexican authorities and Stephen Austin question The government of Mexico and the Americans who settled in […]

question To check to see if an injured or ill person is unconscious, you would: answer Tap the person, asking “Are you okay?” question The proper Compression-to-Breath ratio for CPR is answer 30 compressions to 2 breath question What should you do if a person vomits while giving rescue breaths? answer Roll the victim onto […]

question engaging customers and managing profitable customer relationships by creating value FOR customers and capturing value in return answer Marketing(simplified) question a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others answer Marketing( broad definition) question attract new customers by promising superior […]

question Biotic Index answer A (1-10) scale that gives a measure of the quality of an ecosystem by the presence and abundance of species living in it; Involves levels of tolerance, diversity and abundance of organisms question River Basin answer The entire geographical area drained by a river and its tributaries question Headwaters answer The […]

question By definition, a markup of $1 on a cost of $2 translates to a markup of 40 percent. answer False (Unless otherwise stated, markup (percent) means percentage of selling price.) question When customers have to pay the bill themselves, they are likely to be more price sensitive. answer True (People tend to be less […]

question Expired costs are called: answer expenses question Cost is: answer the amount of cash or cash equivalent sacrificed for goods and/or services that are expected to bring a current or future benefit to the organization. question As costs are used up in the production of revenues, they are said to expire. Expired costs are […]

question ________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large answer Marketing question A firm gathers ___________data by conducting surveys, interviewing customers, or mailing out questionnaires answer Primary question __________ consists of information that has already been […]

question When product is defined in a marketing context, it is _________. answer The total product experience question Combining all the products offered by a company is called the ___________. answer Product Mix question The product life cycle (PLC) for a particular product has answer More than one life cycle—industry and brand life cycles question […]

question —– answer 1st person singular question -s answer 2nd person singular question -t answer 3rd person singular question -mus answer 1st person plural question -tis answer 2nd person plural question -nt answer 3rd person plural question -ba- answer imperfect tense (going on in the past) question -bi- answer future tense in the 1st and […]

question exports answer Goods and Services sold to other countries question WTO answer – world trade organization question Quota answer A limit placed on the quantities of a product that can be imported question balance of trade answer the difference between a country’s total exports and total imports question embargo answer (n.) an order forbidding […]

question a topic is a specific aspect of a subject answer The difference between a topic and a subject is that _______. question Brainstorming answer ______ is an uncritical, unevaluative process of generating ideas. question create a concept map answer If you had several related ideas for a speech topic and wanted to explore the […]

question Customer Relationship Management (CRM) answer A system that involves finding customers & keeping them satisfied question Call Report answer A written report that documents a sales representatives visit w/ a customer including the purpose and outcome of the visit question Sales Quota answer A dollar or unit sales goal set for the sales staff […]

question If supply increases and demand remains unchanged, equilibrium quantity will _______ and equilibrium price will ______________. answer rise; fall question When the price is $5 answer quantity supplied is greater than quantity demanded and, therefore, price must fall to get to equilibrium. question When quantity supplied equals quantity demanded, answer the market is cleared […]

question The increase in viewing options and the penetration of DVDs, DVRs, remote controls, and other automatic devices have made it easier for TV viewers to avoid commercial messages. answer True question Companies sponsor programs to gain more control over the shows carrying their commercials. answer True question The Anytime Anywhere Media Measurement (A2/M2) initiative […]

question SWOT analysis is a panacea for strategy. answer F question A propitious niche is a need in the marketplace that is currently unsatisfied. answer F question The first firm through a strategic window can occupy a propitious niche and discourage competition (if the firm has the required internal strengths). answer T question Niches do […]

question Agmen answer Column question Alius answer Another question Aqua answer Water question Claudo answer Shut question Clauere answer Shut question Clausi answer Shut question Commodus answer Convienient question Debeo answer Owe question Debere answer Owe question Debui answer Owe question Equus answer Horse question Etiam answer Even question Impedio answer Delay question Impedire answer […]