Michael Seabolt

question After you have practiced your speech enough that you are comfortable with the overall organization and outline, what kind of practice should you emphasize next? ◦ Start over and create a new outline for a new topic ◦ Memorize your speech word for word ◦ Refine and polish your speech, with a special emphasis […]

question Hearing and listening are essentially the same. answer False question Research indicates that even when we listen carefully, we understand and retain only about half of what we hear. answer True question As your textbook explains, focusing on a speakers delivery and personal appearance is an excellent way to strengthen your listening skills. answer […]

question Is marketing non-paid promotional communication presented by the media? answer No (publicity) question Is a marketing mix the blending of product, distribution, price, and promotion? answer yes question Does a focus group involve observing the actions of consumers? answer no (observation group) question Does convenience affect the price consumers are willing to pay for […]

question People’s diverse interests and backgrounds divide them into numerous groups with distinct needs and wants, a condition most accurately described as ________. A) market aggregation B) market positioning C) economic aggregation D) disintermediation E) market fragmentation answer E) market fragmentation question Marketers must balance the ________ of mass marketing with the ________ of offering […]

question True or False: We are living during the third largest extinction event in geologic history? answer True question A pair of metamorphic rocks with biochemical origins are: answer Marble and Anthracite question Detrital sedimentary rocks are classified (named) based on the: answer Grain sizes of the detrial particles. question The appearance and rapid proliferation […]

question The wage structure is almost always developed on the basis of job evaluation. answer True question After six months with the company, Betty’s performance was evaluated by a graphic rating form. The ratings for each statement were added together to obtain her total score. In comparison with the other five employees in her unit, […]

question Sensation refers to a. interpretation of incoming sensory messages. b. stimulation of sensory neurons in the sense organs. c. perceiving the surrounding environment. d. innate processes of understanding the world. answer B question A wave of light proceeds through to the back of the eye where it encounters and stimulates a receptor neuron. What […]

question why is the 9th amendments important? answer it declares that people have question ___ are the protections granted by government. answer civil rights question what does the due process clause of the 14th amendment forbid states from doing? answer denying basic rights to people question the unalienable rights mentioned in the constitution and the […]

question absolute magnitude answer a scale for measuring the actual brightness of a celestial object without accounting for the distance of the object. measures how bright an object would appear if it were 10 parsecs (33 light years) away from earth. question ablation answer a process where the atmosphere melts and removes the surface material […]

question T/F: A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the final consumer. answer true question T/F: As products move through the marketing channel, channel members provide specialization and division of labor, overcome discrepancies, and provide contact efficiency. answer true question T/F: A […]

question 1. What does a company do to start the strategic planning process? answer -Define its overall purpose and mission question 2. Mission statements should be defined in terms of satisfying basic customer needs. In other words, they should be __________. answer -Market oriented question 3. After defining its mission, the next step in strategic […]

question A ______________ is a tool for evaluating an organization’s internal and external strengths and weaknesses? answer c. SWOT analysis question The SWOT analysis can be used to develop marketing strategies by ____________? answer e. Minimizing a weakness or a threat question Which level of the organization is typically responsible for determining the makeup of […]

question As part of her responsibilities as a marketing manager, Jan has completed a review of data her department has gathered through telephone interviews, mail surveys and focus groups. Jan is disappointed because the research results strongly suggest that a product idea helped develop is unlikely to be popular with potential customers. Jan should: answer […]

question Many people who are bilingual experience a different sense of self, depending on which language they are using. This most clearly illustrates the implications of 1. Whorf’s linguistic determinism hypothesis. 2. Skinner’s reinforcement theory. 3. Broca’s speech production theory. 4. Chomsky’s language acquisition theory. answer Whorf’s linguistic determinism hypothesis. question A football quarterback simultaneously […]

question Noise from a communication perspective includes answer all of the above (startling sounds, biases and assumptions, confusing word choices) question As you become more experienced as a public speaker you can expect answer to manage your anxiety effectively if proper steps are taken question A speaker often experiences dry mouth when anxious about giving […]

question introduction answer beginning of speech, including attention getter, a statement of the thesis and purpose, a reference to the speaker’s credibility, and a preview of the main points question primary effect answer an audience is more likely to pay attention to and recall what speakers present at the beginning of a speech than what […]

question ________ is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. answer Advertising question Remington Motors releases a new line of hybrid electric vehicles called Electra. The line promises superior mileage and excellent horsepower in an environmentally friendly automobile. Remington decides to use advertising as the […]

question All businesses must complete some marketing activities even if that is not their focus answer True question A target market is a group of consumers that have similar wants and needs answer True question Effective marketing begins with a good product answer False question Finding solutions to problems through carefully designed studies involving consumers […]

question You and seven other people relay your feelings and thoughts about a potential new product to a trained moderator. In​ exchange, you receive a small payment. You are participating in​ a(n) ________. answer focus group interview question Which of the following BEST describes the purpose of the customer insights​ team? answer To create more […]

question Indentured (adj.) answer bound to serve for a time question Ambulatory (adj.) answer moving from place to place question Ingenious (adj.) answer creative; inventive question Infidel (n.) answer an unbeliever question Mortification (n.) answer feeling of shame or embarrassment question Arduous (adj.) answer requiring great exertion or endurance; difficult question Insidious (adj.) answer shyly […]

question True/False: Good delivery does not call attention to itself. answer True question _______________ is based on a person’s use of voice and body, rather than on the use of words. answer Nonverbal communication question When accuracy is essential and a speech must be delivered word for word, ____________ delivery is most appropriate. answer manuscript […]

question What is the hardest mineral? A. Calcite B. Corundum C. Diamond D. Quartz answer C. Diamond question Which of the following processes occurs during lithification? A. recrystallization of unstable minerals B. compaction C. cementation D. All of these may occur during lithification. answer D. All of these may occur during lithification question True or […]