Mary Browning

question simple trade era answer 1860 just trade question production era answer 1860-1930 products sell themselves question sales era answer 1920-1960 more complex with competition question marketing concept era answer 1960-1990 american consumers firm should meet and exceed wants question market orientation era answer 1980-1990 looking ahead at trends to understand consumers question relationship marketing […]

question promotion answer communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response question promotional strategy answer a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, sales promotion, and social media question competitive advantage answer […]

question Transaction logs are built into web server software. answer True question Research shows that the two most important factors shaping the decision to purchase online are utility and trust. answer True question Bundling is the process of selling two or more products together for a price that is less than the sum of the […]

question Allegory answer A story in which people (or things or actions) represent an idea or generalization about life. Usually have a strong lesson or moral. question Alliteration answer The repetition of initial consonant sounds in words, such as “Peter piper picked a peck of pickled peppers.” question Allusion answer A reference to a familiar […]

question Cell Division answer Reproduction of a cell; Two “daughter” cells that result are genetically identical to each other and to the original “parent” cell. question Chromosomes answer Structures that contain most of the cell’s DNA. question Asexual Reproduction answer Does not involve fertilization of the egg by sperm; offspring are genetic duplicates of their […]

question Which of the following are associated with the development of cancer? Select all that apply. Lack of immunocompetence ( having a normal immune system response) Active natural killer cells Oncogenes Angiogenesis ( the development of new blood vessels) Activation of p53 gene answer Lack of immunocompetence( having a normal immune system response) Oncogenes question […]

question HeLa cells allowed a foal identification of the causative agent of answer Polio question Researchers use HeLa cell to answer Do all of these question The cells line HeLa was isolated from a answer Human question HeLa cells are answer Cancer question Henrietta Lack died of answer Cervical cancer question HeLa’s cells were critical […]

question Which of the following indicates how official communications should be routed? A.) organizational chart B.) corporate culture C.) grapevine D.) lateral networks E.) personnel files answer A question According to Deborah Tannen, men are more likely than women to _____. A.) temper criticism with praise B.) apologize frequently C.) boast about achievements D.) ask […]

question In the second paragraph of “Ain’t I a Woman?”, how does Truth appeal to the listeners’ sense of logic? answer She demonstrates that women are just as strong men. question And ain’t I a woman? Look at me! Look at my arm! I have ploughed and planted, and gathered into barns, and no man […]

question 1. Symbolic – words have no meaning themselves 2. Rule-governed 3. Subjective – people attach different meanings to the same message. 4. Influence by worldview answer Language is… question Govern how sounds are combined to form words (determine how spoken language sounds). answer Phonological rules question Govern the way symbols can be arranged. answer […]

question Sven is listening to a speaker dressed in an outfit with multiple and bold colors. The speaker is also wearing several rings in his nose, ears, eyebrow, and cheek. He is trying not to let the speaker’s appearance interfere with his listening to what the speaker has to say. Which barrier to effective listening […]

question What is the central concern involved in every step of the speechmaking process? answer consider the audience question Audience analysis should take place answer throughout the entire speechmaking process question The key focus on the content of a speech is referred to as answer Speech topic question Which of the following is NOT a […]

question Which phase of production control determines the amount of all resources needed to produce a certain amount of goods and services? answer production planning question Which production process describes a manufacturing operation in which long production runs generate finished products over a period of time? answer continuous question Employers may obtain valuable information regarding […]

question Which of the following types of research is unique to services? answer Mystery Shopping question To be effective, complaint solicitation requires: answer Rigorous recording of numbers and types of complaints through many channels question A week after Kim cancelled her First USA MasterCard, she received a survey in the mail asking questions about First […]

question rough measure of how society values particular goods or services in the market place answer Prices question Advertise how a product meets customers’ needs. answer A firm with a marketing orientation is MOST likely to: question Sam’s Club Members answer Which of the following would not engage in the process of marketing? question anyone […]

question According to the authors, much of the knowledge from popular psychology sources answer is contradicted by what psychological research has demonstrated question According to your authors, ________ is the “mother of all biases.” answer confirmation bias question A group of animal behaviorists has discovered several new species of insects in the Amazon jungle. They […]

question The best time to work out the exact wording of a speech introduction is answer after you prepare the body of the speech. question In the introduction of her speech on bike paths, Shannon mentioned her involvement with a local cycling club and her work on a grant requesting state funding for a local […]

question The two fundamental sources of marketing research problems are: answer planned change and unplanned change. question Which of the following is FALSE? answer Serendipity is synonymous with planned change. question The main purpose of marketing research brought about by planned change is to: answer decide how to implement the change. question The main purpose […]

question In a traditional library, the collection of books is called the answer stacks question Academic Search Complete and JSTOR are examples of answer full-text databases. question Joe is a former world weight lifter and professional body builder. He is preparing an informative speech on the abuse of steroids in physical fitness. Through his personal […]

question Cognitive psychologists are most directly concerned with the study of answer thinking question A mental grouping of similar objects, events, or people is a(n) answer concept question To promote cognitive efficiency, concepts are often organized into answer category hierarchies question A best example of a category of objects, events, or people if called a(n) […]

question The Nasal cavity is indicated by letter _________. answer A question The right main primary bronchus is indicated by letter _______. answer H question The trachea is indicated by letter __________ answer I question The diaphragm muscle is indicated by letter __________ answer G question The oral cavity is indicated by letter __________ answer […]

question A chemical agent that interferes with DNA repair may be considered a mutagen. answer True question Which of the following statements concerning cancer and mutations is CORRECT? A:Cancer can only occur with a mutation in a somatic cell. B: Usually, multiple mutations are required in different genes to cause cancer. C:None of the other […]