Kenneth McQuaid

question Which of the following statements is true about public relations? A. Public relations is same as publicity. B. Public relations is a short term strategy of enhancing the image of the company. C. Public relations is not concerned with the evaluation of public attitudes. D. An effective public relations program continues over months or […]

question the interval of time in the geologic time scale from Earth’s formation to the beginning of the Paleozoic era, from 4.6 billion to 542 million years ago. It contains the first three eons of Earth’s history. answer Precambrian Time question an episode during which large numbers of species become extinct. answer Mass Extinction question […]

question an approach to communication based on interactive social media and conversational communication styles -today’s audiences are no longer passive recipients of messages; instead, they demand to be active participants in a meaningful conversation -companies have less control of their messages. After a message is released, bloggers, reporters, and other parties will begin to repeat […]

question A _________ is a marketing intermediary that sells products to other organizations. answer wholesaler question __________ warehouses are used to gather and redistribute products. answer Distribution question Retailers who have stores at convenient locations are trying to add value by: answer providing place utility question One thing that franchise systems, wholesaler-sponsored chains and retail […]

question Stressors (work-life balance, constant availability, abuse, trauma, loss of job, illness, etc) Depends on the individual’s age, health, stressor, genetics, social support, etc Perception of stress Some researchers feel that acute stress is immunoenhancing and chronic stress is immunosuppressive answer Physiologic stress question Dr. Selye termed the _________ as the general adaption syndrome answer […]

question Perception is based… answer on learning question Learning answer – a change in behavior resulting between a person and a stimulus – intentional or unintentional question Perception answer a consumer’s awareness and interpretation of reality question Value involves learning, and consumer learning begins with _____. answer perception question Steps in the Perceptual Process answer […]

question In the context of product positioning, the distinctions between products can be either real or perceived. answer True question A market is people or organizations with needs or wants and with the ability and the willingness to buy. answer True question A concentrated strategy presents more risk for a firm than a multi-segmentation strategy […]

question The group of firms that makes and delivers a given set of goods and/or services is called a supply chain. T/F answer TRUE Supply chain (or marketing channel) partners include all firms involved in manufacturing and delivering goods and services, from raw material suppliers to retailers and shipping companies. question In value co-creation, the […]

question marketing information answer everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans question decision support system (DDS) answer an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions question database marketing answer the creation of a large […]

question Memoir answer a form of autobiographical writing in which a writer shares his or her personal experiences and observations of important events or people. Often informal in tone, memoirs usually give readers information about a particular person or period of time in the writer’s life. question Autobiography answer is a writer’s account of his […]

question What is a system of government in which members of the polity meet to discuss all policy decisions and then agree to abide by majority rule? answer direct democracy question The ancient Greeks considered representative government to be which of the following? answer undemocratic question Indirect democracy is based on which of the following? […]

question Inferior answer Toward the bottom of the body question Ventral answer Along (toward) the belly surface of the body question Proximal answer Toward the Trunk (position in a limb or other appendage) question Contralateral answer The other side question Coronal Plane answer frontal plane; divides body into ventral and dorsal question RLQ answer Right […]

question The First Amendment answer Constitution’s Protection of Free Speech question The First Amendment answer In general, a regulation seeking to forbid communication of specific ideas (i.e. content regulation) is LESS likely to be upheld than a regulation of conduct incidental to speech. question The distinction between content based restrictions & content neutral restrictions Content […]

question How do cells replicate? answer 1) copying DNA 2) separating copies 3) dividing cytoplasm to create two complete cells question chromosome answer (“colored-body”) gene-carrying structure containing DNA and associated proteins (threadlike structures) question histones answer single long DNA double helix that is wrapped around proteins question gene answer region of DNA that codes for […]

question What is a disease that is transmitted by an infectious agent such as a virus or bacteria? answer communicable question Which disease CANNOT be vaccinated against? answer heart disease question Wounds, coughing, sneezing, vomiting describe what part of the chain of infection? answer means of an exit question What is the BEST thing people […]

question Geology answer The study of earth question Oceanography answer a study of the ocean question Meteorology answer study of atmosphere and the process that produce weather question Astronomy answer the study of the universe question renewable answer can be replenished ( plants, energy from water and wind question Nonrenewable answer Metals (ex: metals and […]

question Forms of Direct Marketing (8) answer 1. Personal selling 2. Direct-mail marketing 3. Catalog marketing 4. Telephone marketing 5. Direct-response television marketing 6. Kiosk marketing 7. New digital direct marketing technologies 8. Online marketing question Direct Mail Marketing answer Involves sending an offer, announcement, reminder, or other item to a person at a physical […]

question Europeans Take to the Seas answer Europeans had traded with Asia long before the Renaissance. During the Middle Ages, the Crusades introduced Europeans to many luxury goods from Asia. Later, when Mongol empire united much of Asia in the 1200s and 1300s, Asian goods flowed to Europe along a complex overland trade routes. Marco […]

question Most Americans tend to take access to global products and services for granted. answer True question The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. answer True question The Big Mac Index is a measure of economic health in a country. answer False […]

question Immediate Environment answer Company, Competition, and Corporate Partners. (The first Factor that affects the consumer is the firm itself) question Critical that marketers understand what answer Firm’s competitors, strenghts, weaknesses, and likely reactions to marketing activities that their own firm undertakes question Competitive Intelligence answer use it to cllect and synthesize information about their […]

question In the past, manufacturer’s representatives did not have up-to-minute data about the products they were selling. Today, manufacturer’s representatives are often provided online access to inventory data for the companies they represent. These online inventory systems allow companies to become more value-driven through: A) sharing information across the organization. B) balancing customers’ benefits and […]

question Marketing is an activity that only large firms with specialized departments can execute. answer False. question Good marketing is not a random activity. answer True. question Understanding a customer’s needs and wants is fundamental to marketing success. answer True. question Marketers might wish to sell their products to everyone, but it is not practical […]