Claire Forth

question Definition of Service Credit answer – an agreement to have a service performed now and pay for it later question Definition of Credit answer – money borrowed to buy something now with the agreement to pay for it later question Definition of Line of Credit answer – a pre-established amount that can be borrowed […]

question which of the nixon’s proposals reflect his negative attitude toward big government answer he believed americans were tired of it and still wanted the government to address social ills question nixons southern strategy involved what tactics answer expansion of base of support and targeted blue collar workers and southern whites question nixon believed that […]

question ________ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making. answer Marketing research question Which of the following types of information is the organization most likely to be interested in if it gathers information related to profitability for the division’s products, inflation, business […]

question __________ marketing is the marketing of products to groups of customers a firm decides it can serve profitably. answer Target question The __________ market consists of individuals and organizations that want goods and services in order to produce goods and services or to sell, rent, or supply those goods to others. answer B2B question […]

question ​E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes answer infomediary model question A _____ is about the size of a credit card and contains an embedded microprocessor chip storing important financial and personal information. answer Smart Card question A […]

question What does sensorimotor intelligence refer to? answer It refers to a child’s ability to assimilate information into their schemes (looking, listening, sucking, and grasping) and later accommodate their schemes based on their experiences. question Describe the circular reactions. answer Primary Circular Reaction- repetitive actions (substage 2) such as looking, listening, sucking, and grasping; Secondary […]

question 1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. A) marketer B) consumer C) influencer D) content generator answer Answer: B question 2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority’s formal event. […]

question PESTEL analysis focuses on the answer major underlying causes of change in industry and competitive conditions. industry’s growth potential. moves rivals are likely to make next and outmaneuvering them. principal competitive pressures in a market. six principal components of strategic significance in the macro-environment: political, economic, sociocultural, technological, environmental, and legal forces. [Correc] [Exp: […]

question The total combined customer lifetime values of all of the company’s customers. answer Customer Equity question The value of the entire stream of purchases that the customer would make over a lifetime of patronage. answer Customer Lifetime Value question The customer’s evaluation of the difference between all the benefits and all the costs of […]

question The code of ethics for SMM marketing is the same as for traditional marketing answer False question A “call to action” can be defined as: answer The action you want someone to take at each stage of your marketing campaign. question Social media marketing ethics involve all of the following except: answer employing information […]

question A “strategy” can be best described as a collection of techniques, practices, or methods you use when you are face to face with a customer. answer F question Consultative-style selling, which emerged in the late 1960s and early 1970s, is an extension of the marketing concept. answer T question Value-added selling can be defined […]

question Business-to-business marketing refers to? answer process of buying and selling goods or services to be used in the production of other goods and services for consumption by the buying organization and or resale by wholesalers and retailers. question What is the distinction between b2b and b2c transactions? answer ultimate user of that product or […]

question Government answer The institutions and processes through which public policies are made for a society question Public Goods answer Goods, such as clean air and clean water, that everyone must share question Politics answer The process by which we select our governmental leaders and what policies these leaders pursue. Politics produces authoritative decisions about […]

question superior answer a body part is above another body part or is closer to the head question inferior answer a body part is below another body part or is toward the feet question anterior answer also means ventral; towards the front of the body question posterior answer also means dorsal; towards the back of […]

question As described in the chapter case, which of the following constitutes an organizational element in the UPS tracking system? answer The specification of procedures for identifying packages with sender and recipient information question Poor business processes are an example of the ________ dimension of business problems. answer Organizational question Walmart exemplifies the power of […]

question Extemporaneous delivery means delivering a speech “off the cuff,” with no advance preparation. True or false? answer False question Ryan located 3 excellent sources for his persuasive speech. He copied long sections from each source word for word, strung them together with a few transitions, and mentioned the sources of his information in passing. […]

question What is a characteristic of an index fossil? answer It is used to determine the age of fossils and the age of rock layers question The smallest unit of geolgic time is an answer Epoch question What do scientists estimate as the age of earth answer 4.6 billion years old question The miller Urey […]

question Sammie is planning a persuasive message. What should she do in her opening? answer Ask a stimulating question. question When using the indirect strategy in a persuasive message, you should place the reasons and explanations answer before the main idea. question Which of these statements about persuasion is most accurate? answer Persuasion is important […]

question The centerpiece of the Marketing Enviroment Analysis Framework is: answer Consumers question The major advantage of primary research is: answer It can be tailored to meet specific research needs question Ritual consumption refers to a pattern of behaviors tied to life events that tend to: answer Have symbolic meanings and vary greatly by culture […]

question One of the reasons to study marketing is that almost everyone is engaged in: answer some form of selling question Aaaron is an attorney. He uses ____________ to persuade clients on his ability to meet their needs, articulate his arguments to judges and juries, handle rebuttals and objections, and increase his visibilty within his […]

question The phase immediately following Gap 1 in the eukaryotic cell cycle is _______. answer DNA synthesis question Cancer cells differ from normal cells in two important aspects. They are: answer indefinite cell division and the loss of contact inhibition. question In multicellular organisms, cells that undergo mitotic division but not meiotic division are called […]

question Rather than being just a random activity, good marketing requires _____ in determining appropriate actions to produce sound decisions. a) corporate governance b) thoughtful planning c) short-term goals d) a profit orientation e) a win-lose attitude answer B) Thoughtful planning question The ____ addresses how a product will be designed, how much it should […]