Business Media – Flashcards

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question
The code of ethics for SMM marketing is the same as for traditional marketing
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False
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A "call to action" can be defined as:
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The action you want someone to take at each stage of your marketing campaign.
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Social media marketing ethics involve all of the following except:
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employing information gathering software on social profiles.
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The leading purchase influencer in four different countries is:
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Word of mouth
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What can be learned from listening includes all of these EXCEPT:
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all of these are correct. i. how people feel about a company, product, service, person or issue. ii. which media platforms appear to be the most viable in order to achieve SMM goals. iii. how competitors are using social media platforms
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All of the following are key objectives of SMM EXCEPT:
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brand development
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Which of the following is not part of an active engagement strategy?
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Broadcasting messages
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Why is communicating with citizens from countries other than the U.S. important for a social media marketer?
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Social media is international, with adoption and usage on the rise in many countries
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In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:
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expanding brand loyalty
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According to the text, which is not recommended in optimizing a profile for LinkedIn?
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Include your job title
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With a global audience, which of the following should be avoided in your content
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All of these: Sarcasm, Expressions, Folksy, friendly sayings and Helpful proverbs
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Social media marketing goals must be flexible because:
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new developments sometimes occur while using social media
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When developing social media strategies, it is important that companies:
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Make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats.
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Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?
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Comprehend
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The passive engagement strategy focuses on:
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Listening
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Which of the following is not considered a social media marketing goal?
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Increasing the number of Facebook fans and Twitter followers
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Which of the following is not part of the social media marketing planning cycle?
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Driving traffic
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Why is it important to listen to conversations about a brand?
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Comments can help a company understand how it is perceived and where opportunities may lie.
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Which of the following statements is false?
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Steering the conversation and message is one example of a company being participatory in social media.
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Why is it important to understand the rules of engagement in social media?
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It helps avoid potentially costly mistakes.
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According to the social media rules of engagement, which of the following is not recommended?
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Sticking to a marketing message regardless of the social channel
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What is a social network site?
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An online service where members can establish relationships
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Authenticity can be described as:
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Telling the truth in a personable and genuine manner.
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Which of Walmart's social media strategies was considered successful?
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Its Facebook page
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Which of the following is not considered one of the rules of engagement?
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Entertaining your audience
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Which of the following is not an example of permission marketing?
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Viewing an online ad on a mobile phone.
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As a marketer, one thing to keep in mind is that social media users are _____.
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Fickle
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If your product is visual, the best social media platform would likely be:
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Instagram
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What social network did not succeed in the U.S. but has been successful in other countries?
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Orkut
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When considering what social media platform to use, the marketer should consider whether
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all of these are correct. i. the target audience are consumers or professionals. ii. the product is visual. iii. the consumers like to collaborate. iv. product demonstrations are needed.
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The only platform that is inclined toward African-Americans and Hispanics is:
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Instagram
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Which of the following statements is false?
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People on social networks seek out brand relationships.
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Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?
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Friendster
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Why should firms consider investing in a presence on larger social networks?
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They set social media trends and have the largest audiences
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Why are social networks so useful for businesses that sell to consumers?
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They are a great way to find and reach potential customers.
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It is considered a best practice for companies to set up a profile on Facebook.
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False
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Large social networks are being threatened by niche social networks that cater to specific interests.
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False
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Ryze.com was the first social network.
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False
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Social networks blur the line between business and personal life.
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True
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Google's Orkut is a popular social network in Brazil, but not in the U.S
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True
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Discussion boards are an earlier form of social networks.
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True
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For the social media marketer, "know the audience" means:
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Understand where they hang out.
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Most people use social media because they are looking for discounts and deals
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False
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Being honest is one way for a company to build credibility.
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True
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"Big data" provides opportunities to perform behavioral targeting
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True
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When developing personas it is important to identify all relevant personas by role.
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True
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LinkedIn forbids self-promotion n its pateform.
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True
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According to the text, traditional advertising has no value to consumers.
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False
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It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.
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False
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A social media marketing plan does not require monitoring or adjustment during its implementation.
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False
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A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.
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True
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Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.
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False
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Some of a brand's most passionate advocates can start off as disgruntled customers.
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True
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The most popular uses for social media are brand awareness and building brand preference.
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True
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How much people trust you is less important than the overall number of fans and followers you have
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True
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When first engaging in social media, it is important to listen first before creating content.
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True
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A white label social network can also be called a corporate social network.
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True
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What does SMM mean?
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Social Media Marketing
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Seven Myths of SMM
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#1-Social Media is Just a Fad #2-Social Media is Just for the Young #3-There is no Return on SMM #4-SMM Isn't Right for This Business #5-SMM is New #6-Social Media is Too Time-Consuming #7-Social Media is Free
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What % of adults in the U.S. have a profile on a social network.
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73% of adults
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SMM Planning Cycle
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Listening Setting goals Defining strategies Identifying the target audience (market) Selecting tools Selecting platforms and channels Implementing Monitoring Tuning
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The generic concepts of SMM are:
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Exposure Engagement Influence Impact Advocacy
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The SMART standard for judging the quality of goals and objectives at any level:
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S pecific M easurable A chievable R ealistic T ime delimited
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