American Business Since 1920 – Flashcards

McCraw attampts to present the inner workings of americas business world. focuses on the entrepreneur, the company and the industry attempts to create a picture of american business from the vantage point of people working within companies rather than the external perspectives of consumers, governments, or other groups"

Competition for market share Personalities of Henry Ford and Alfred Sloan Importance of being in tune with market demand evolution of decentralized management methods

Looks at the fates of businesses during the great depression takes note that not all businesses suffered during this time

Product differentiation brand management radio soap operas pioneered by proctor and gamble evolution of modern marketing

governments wartime Controlled Materials Plan CMP combined centralized and decentralized management crucial to the US's mobilization of the industry

How companies raise money how they manage internal affairs

...

bwteen 1945 and 1973 america economy was booming David Sarnoff RCA (Radio Corporation of America) conglomerates dangers of high tech markets SLow down in economic growth since 1973 Closely track teh development of franchising -MCDonalds

...

...

Conclusions about firm management, success and survival in Americans ever-changing economy.

inevitability of change- in order tos tay relevant in the marklet place always be chaning your business increase in consumer and entrepreneurship power different between centralized and decentralized- centralized was ford ( "dictatorship" and took over the company) and decentralized was GM making sure here is no curreption