MGMT 304 Chapter 8 – Flashcards
Unlock all answers in this set
Unlock answersquestion
Writing for social media requires a different approach from traditional media. Which of the following tips should you NOT follow for creating successful content for social media?
answer
If you need to promote something, do so blatantly and directly.
question
Which of the following answers has NOT been the result of careless messages on social media?
answer
People have found jobs because of Twitter postings.
question
Social networks are most beneficial when which of the following answers does NOT occur?
answer
When all participants give and receive accolades and constructive criticism.
question
Social networks have become a major force in both internal and external business communication. Which of the answers below is NOT a common category of social networks used by businesses and professionals?
answer
Locally focused networks
question
Which of the following is NOT an advantageous way in which companies are using social networks to find short-term solutions and to strengthen and grow their businesses?
answer
Finding a former employee
question
Which of the following answers is NOT one of the guidelines to making the most of social networks for both personal branding and company communication?
answer
Inject blatant "sales speak" into social networking conversations.
question
Social networks are a great fit for many business communication needs. Which of the following is a NOT a key application of social networks for external business communication?
answer
Integrating company workforces
question
Which of the following answers identifies how or why brand socialization works?
answer
Nurturing the band communities that form around a specific product can be a vital communication task.
question
YouTube is a use-generated content site. Which of the following answers are companies NOT posting on YouTube?
answer
Lengthy, self-aggrandizing videos about their companies
question
The keys to effective use-generated content are making it valuable and making it easy. Which of the following answers is NOT one of those keys?
answer
Make it easy to ignore.
question
Which of the following answers is a good definition of media curation?
answer
An alternative to newsfeeds in which someone with expertise or interest in a particular field collects and republishes material on a particular topic.
question
Which of the following answers is NOT an advisable way to use Q & A websites?
answer
Responding to questions on these sites can be a great way to demonstrate your witty repartee.
question
Good business bloggers pay close attention to several important elements when they blog. Which of the following is NOT one of the elements of which they are mindful?
answer
Waiting until they have something important to say to post on the blog.
question
When adapting the three-step writing process to blogging, which of the following answers should you NOT consider?
answer
Research
question
When following the blogging for business checklist, which of the following tips should you NOT follow?
answer
Discourage audiences from joining the conversation.
question
Which of the following tips should you NOT consider when keeping social media from turning into a source of stress and information anxiety?
answer
You can handle all of the updates you will receive from every potentially interesting and helpful source.
question
Which of the following answers is NOT one of the many internally focused ways businesses are using blogs?
answer
Market research
question
Which of the following answers is NOT one of the many externally focused ways businesses are using blogs?
answer
Employee engagement
question
Twitter followers consider which of the following tweets to be least valuable?
answer
Complaining tweets
question
Which of the following statements about microblogs is NOT true?
answer
A microblog is a variation on blogging without restrictions on character count.
question
Which of the following answers is NOT a frequent use for mircoblogs?
answer
Announcing headlines of new blog posts on other companies' microblogs.
question
Which of the following answers is NOT a reason that customer service is becoming a popular business use for Twitter?
answer
Crowdsourcing
question
Which of the following answers if NOT a basic, common sense part of using microblogs such as Twitter?
answer
When using Twitter for business communication, retweet as often as possible.
question
To be a valuable wiki contributor, which of the following points should you NOT keep in mind?
answer
It is anathema to encourage all team members to improve each other's work.
question
When adapting the three-step writing process to wikis, which of the following statements is NOT true?
answer
Although your wiki is an "infant," keep access to the wiki tightly controlled, regardless of the content.
question
According to Save the Children, which element is the most important for social media?
answer
Accuracy
question
According to Carolyn Miles, CEO of Save the Children, because the organization is so large with employees in so many different countries, social media is primarily used for____.
answer
communicating
question
What is the primary method Carolyn Miles communicates using social media?
answer
Video
question
Which of the following is true about the Save the Children network communication capabilities?
answer
Internal communication is done via the intranet.
question
Which of the following benefits has instantaneous communication brought to Save the Children?
answer
Allows wider dissemination of the status active projects, getting better "feedback" from the field, and improving disaster response
question
To attract readers, a business blog headline should ____.
answer
instantly capture the reader's attention
question
In a business blog, including ____ the author adds credibility to the information presented.
answer
a brief professional biography of
question
Successful business blogs should have a ___ and ___ style.
answer
comfortable; personal
question
Product promotion in a business blog ___.
answer
should be integrated subtly
question
Treat business blogs as you would any other piece of professional writing and always ____.
answer
proofread carefully
question
Effective business tweets should include____.
answer
imbedded quick links to web content
question
According to Twitter followers, the least-valuable tweets are ___ messages.
answer
pointless
question
Always ___ your business tweets.
answer
carefully review and proofread
question
because business tweets are not casual chats with friends, they should have a ____tone.
answer
conversational but professional
question
Sharing interesting information with followers is acceptable in business tweeting but ___ is not.
answer
leaking confidential corporate material
question
Which of the following is NOT one of the key reasons for using social media in business communication?
answer
To give accolades and rewards
question
Which of the following is NOT a caution to take when communication via a social network?
answer
Potential money loss
question
Social networks are most beneficial when which of the following occurs?
answer
When all participants give and receive introductions
question
All of the following have resulted because of messages on social networks, EXCEPT which one?
answer
People have found jobs because of what they have posted on social networking sites like Twitter and Facebook
question
The social media world is different than the traditional media world. When approaching how to write content for social media, which of the following tips should you NOT follow?
answer
If you need to promote something, do so blatantly and directly
question
When posting content for your company, you should not do which of the following?
answer
Try to incorporate sales language into your posts.
question
Why would a company use social networking for external communication?
answer
To understand their consumers and target market
question
Companies are seeking way to use social networks for branding and company communication. All of the following are guidelines for using social networks in this way EXCEPT which one?
answer
Utilize the opportunity to sell to your clients by talking the language of sales in all of the posts you put in the social networking venue.
question
When communicating externally, social networks are a benefit. All of the following applications are happening as a result, EXCEPT which one?
answer
Building internal teams to work together
question
Social networks are used for internal and external communications. Which of the answers below is NOT a common category social networks used by businesses and professionals?
answer
Locally focused networks
question
A company might use a Q & A website for business in the following ways. Which of these is not something a company would use a Q & A website to do?
answer
To create a sales environment that would help increase company revenue.
question
UGC sites are used for various purposes. All of the following are ways to use them, EXCEPT which one?
answer
Sales pitches
question
Q & A websites are useful to business. All of the following are ways to use them, EXCEPT which one?
answer
Show off your witty repartee.
question
What type of product is NOT posted to UGC sites?
answer
Lengthy, self-aggrandizing videos about companies
question
To get users to generate content, you need to make it easy for them to do so and valuable for them. All of the following are ways to do this, EXCEPT which one?
answer
Make it easy to ignore.
question
Michael chooses a topic for his company's blog that will allow him to write relevant posts for the next year. Which of the following is he restricting?
answer
Purpose
question
Heather adds a graphic to her blog post showing readers where to find key points. This is an example of which of the following?
answer
Orientation
question
Social media can be stressful. Follow are tips handling the stress that comes with social media. Which of the following is NOT advice for handling social media with regard to stress?
answer
You can handle all of the updates you will receive from every potentially interesting and helpful source.
question
When blogging for a business, all of the following are valuable guidelines, EXCEPT which one?
answer
Don't let others join the conversation.
question
A good business blogger communicates a certain way. All of the following are tips for blogging, EXCEPT which one?
answer
Wait until you have something important to say to post on the blog.
question
All the following are true when blogging EXCEPT which one?
answer
Use a formal, impersonal writing style.
question
Using descriptive words to draw consumers to your post is known as which of the following?
answer
Tagging
question
Twitter followers have an attention span and they like certain types of tweets. All of the following are valuable, EXCEPT which one?
answer
Complaining tweets
question
Customer service is a great way for businesses to use Twitter. Which is a reason for this?
answer
There is a capability to use public tweets.
question
More companies are using blogs to communicate and market their products. All of the following statements about microblogs are truthful, EXCEPT which one?
answer
A microblog is a variation on blogging without restrictions on character count.
question
When writing a report for a wiki, which approach is correct?
answer
Adapt the content to a global audience.
question
To be a valuable wiki contributor, you should all of the following EXCEPT which one?
answer
Strive for individual recognition and control.
question
Wiki contributor can add value for a company. All of the following are ways for a wiki contributor to add value to business, EXCEPT which one?
answer
Work privately and alone
question
All of the following EXCEPT which one are tips for becoming a valuable wiki contributor?
answer
It is anathema to encourage all team members to improve each other's work
