ITM ch.8, ext. 11 – Flashcards
Unlock all answers in this set
Unlock answersquestion
________ is the use of information technology to support the sharing of content among networks of users.
answer
Social media.
question
Which of the following statements is a characteristic of social media (SM) user communities?
answer
Most users of SM belong to several different user communites.
question
Social media (SM) communities differ from regular communities because ________.
answer
They are based on mutual interests of users.
question
Platforms that enable the creation of social networks, or social relationships among people with common interests, are offered by social media ________.
answer
Providers.
question
Social media (SM) ________ utilize SM sites to build social relationships.
answer
Users.
question
Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.
answer
Communities.
question
Which of the following statements is true about viral hooks in a social media (SM) site?
answer
It is an inducement to pass communication along the tiers of a community.
question
Which of the following statements is a feature of social media (SM) providers?
answer
They use elastic, cloud-based servers to host SM presence.
question
________ refers to data and responses to data that are contributed by users and SM sponsors.
answer
Content data.
question
________ is data about relationships.
answer
Connection data.
question
A Facebook user likes pages of various organizations on Facebook. The fact that the user has liked a particular organization is an example of ________.
answer
Connection data.
question
In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) providers?
answer
They store and retrieve SM data on behalf of users.
question
In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) procedures?
answer
They are informal, evolving, and socially oriented.
question
Social media enables people to form communities, which are groups of people related by a common interest.
answer
True.
question
A social media information system is an information system that supports the sharing of content among networks of users.
answer
True.
question
Social media communities develop and operate their own custom, proprietary, social networking application software.
answer
False.
question
Social media communities are the companies that operate social media (SM) sites.
answer
False.
question
Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest are examples of social media providers that enable the creation of social networks.
answer
True.
question
Social media providers create the features and functions of the site, and they compete with one another for the attention of users.
answer
True.
question
Social media users include only individuals and not organizations that use social media sites.
answer
False.
question
Organizations create and manage social media (SM) accounts just like typical users.
answer
True.
question
Some companies hire staff to maintain their social media (SM) presence, promote their products, build relationships, and manage their image.
answer
True.
question
Depending on how an organization wants to use social media, it can be a user, a provider, or both.
answer
True.
question
Social media providers develop and operate their own custom, proprietary, social networking application software.
answer
True.
question
Content data is data about relationships.
answer
False.
question
Social media (SM) application providers store and retrieve SM data on behalf of users.
answer
True.
question
For social networking users, procedures are informal, evolving, and socially oriented.
answer
True.
question
Social media's flow cannot be designed or diagrammed as it is very ________.
answer
Dynamic.
question
Value chains determine ________.
answer
Structured business processes.
question
Which of the following statements is true of social customer relationship management (CRM)?
answer
Each customer crafts his or her own relationship with a company.
question
________ is a dynamic social media process of employing users to participate in product design or product redesign.
answer
Crowdsourcing.
question
Since its inception, social media (SM) has been widely used to market products to end users in ________.
answer
Business to consumer (B2C) relationships.
question
A(n) ________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.
answer
Enterprise.
question
Which of the following is a use of social media (SM) in human resources?
answer
It is used for recruiting candidates.
question
Which of the following indicates a risk of using social media in human resources?
answer
Making errors in forming conclusions about employees through social media.
question
Which of the following statements is true of using social media to advance organizational strategies?
answer
Users who have no financial incentive are willing to provide reviews to the buyer community.
question
Value chains determine unstructured business processes.
answer
False.
question
Social media (SM) is by its very nature static.
answer
False.
question
Social media's flow cannot be designed or diagrammed easily. Even if it was to be designed, the social media process would have changed even before the diagram is finished.
answer
True.
question
Social media fundamentally changes the balance of power among users, their communities, and organizations.
answer
True.
question
In social customer relationship management, relationships between organizations and customers are fixed.
answer
False.
question
In social customer relationship management, since the relationships between organizations and customers emerge from joint activity, customers have as much control as companies.
answer
True.
question
Social media is increasingly used for finding employee prospects.
answer
True.
question
Use of social media to recruit and evaluate potential employees is prohibited.
answer
False.
question
Being linked to a network of highly regarded contacts is a form of ________.
answer
Social credential
question
Which of the following statements is true of social capital?
answer
The value of social capital is determined by the number of relationships in a social network.
question
A person gains social capital by ________.
answer
Adding more friends.
question
Capital is defined as the investment of resources for future profit.
answer
True.
question
Social capital is investment in human knowledge and skills for future profit.
answer
False.
question
Being linked into social networks reinforces a professional's identity, image, and position in an organization or industry.
answer
True.
question
A social networking user gains social capital by adding more friends and by strengthening relationships with existing friends.
answer
True.
question
Humans have social capital, whereas organizations do not have social capital.
answer
False.
question
To an organization, the strength of a relationship is the likelihood that an entity in the relationship will do something that benefits the organization.
answer
True.
question
A ________ is a statement that delineates employees' rights and responsibilities in an organization.
answer
Social media policy.
question
Which of the following statements is true of social networking problems?
answer
Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.
question
The first step that any organization should take to manage the risk of employee communication is to develop and publicize a social media policy.
answer
True.
question
Chief Digital Officer (CDO) is a position responsible for developing and managing innovative social media programs.
answer
True.
question
In the context of customer relationship management (CRM), a vendor might lose control of the customer relationship.
answer
True.
question
In the context of management, transcendence means loss of control of employees.
answer
False.
question
Which of the following is true of social media (SM)?
answer
Organizations know social media is popular and can be strategically beneficial.
question
Which of the following is the first step in developing a social media information system (SMIS)?
answer
Define what the organization wants to achieve with social media.
question
________ indicate whether an organization has achieved its goals.
answer
Success metrics.
question
Which of the following statements is true of identifying an organization's target audience in a social media information system (SMIS)?
answer
Identifying a target audience helps organizations focus its marketing efforts.
question
________ is performed to identify the strengths and weaknesses in an opponent's use of social media in a social media information system (SMIS).
answer
Competitive analysis.
question
All companies have teams who are trained to use social media (SM).
answer
False.
question
Depending on an organization's strategy, it will use different social media platforms in different ways
answer
True.
question
Success metrics are also known as key performance indicators (KPIs).
answer
True.
question
Metrics that sound good but do not improve one's decision making are commonly referred to as vanity metrics.
answer
True.
question
A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.
answer
Enterprise social network.
question
Using enterprise social networks (ESNs), employees can bypass managers and post ideas directly for the CEO to read.
answer
True.
question
The process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it is called ________.
answer
Knowledge management.
question
Knowledge management can improve the effectiveness and efficiency of a process.
answer
True.
question
Expert systems came into existence long after the use of social media and the Internet.
answer
False.
question
________ are rule-based systems that encode human knowledge in the form of If/Then rules.
answer
Expert systems.
question
Which of the following is a disadvantage of expert systems?
answer
They are difficult to develop and maintain.
question
Which of the following statements is true of expert systems?
answer
Small changes in the rules can cause unexpected outcomes.
question
Expert systems are easy to maintain.
answer
False.
question
________ are information systems that support the management and delivery of documents and other expressions of employee knowledge.
answer
Content management systems.
question
Which of the following is a challenge for content management systems (CMS)?
answer
The systems must maintain linkages among documents.
question
Content management systems cannot store graphics.
answer
False.
question
Documents in content management systems exist in isolation from each other.
answer
False.
question
Document contents in content management systems are perishable.
answer
True.
question
Custom content management applications are expensive to develop and maintain.
answer
True.
question
In-house systems have considerably more functionality than off-the-shelf products and are far less expensive to maintain.
answer
False.
question
Software is the only component present in a content management system.
answer
False.
question
It is often easier for an employee of an organization to find a document of the organization using Google than using an in-house search engine.
answer
True.
