question

True or False: When you share a link to a custom report, you share the data in the report.

answer

True

question

Which of the following are true about segmentation? Select all that apply.

answer

Segmentation can help you find the underlying causes of changes to your aggregate data. Segmentation allows you to isolate and analyze subsets of your data.

question

Which of the following are examples of sources? Select all that apply.

answer

Example.com

question

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

answer

Acquisition

question

To calculate ROI correctly, Google Analytics needs (select all that apply)

answer

Cost Revenue

question

Which of the following metrics would allow you to assess AdWords campaign profitability? (Select all that apply.)

answer

ROI

question

Which of the following questions can be answered using the goal flow report?

answer

Are there any steps in my conversion process that don't perform well on mobile devices compares to desktop devices? Are there a lot of unexpected exits from a step in the middle of my conversion funnel? Do visitors usually start my conversion process from the first step or somewhere in the middle? Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

question

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the "All Traffic" report? Select all that apply.

answer

utm_campaign utm_source utm_medium

question

Which of the following Behavior metrics shows the number of sessions that included a view of a page?

answer

Unique Pageviews

question

Which of the following are possible uses of filters? Select all that apply.

answer

Include only traffic from a particular campaign Report on only a subdomain or directory Exclude visits from a particular IP address Replace complicated page URLs with readable text strings

question

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

answer

First Interaction model

question

You should add Analytics tracking code to your site ____.

answer

after implementation planning

question

Which of the following represents a macro conversion for an ecommerce site?

answer

all of the above

question

Which of the following would be most useful for ranking pages according to revenue contribution?

answer

ROI

question

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.

answer

An email signup use of the "customize your watch" tool

question

Which of the following would you use to exclude rows with fewer than 10 visits?

answer

table filter

question

Which of the following would be valid segments to consider when looking at data? Select all that apply.

answer

traffic by time of day traffic by geography traffic by device traffic by marketing channel

question

Which of the following is true of ROI?

answer

If Cost is $5 and Revenue is $5, your ROI is 0%.

question

Which of the following would you use to show two date ranges on the same graph?

answer

date comparison

question

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

answer

The visitor's session expires after 30 minutes of inactivity.

question

Which of the following are advantages of implementing Google Tag Manager?

answer

You can add non-Google tags to your site without editing site code You can add Google Analytics tags to your site without editing site code You can add Ad Words tags to your site without editing site code You can change configuration values in your mobile app without rebuilding a new binary

question

What is the first step of analytics planning?

answer

Define your overall measurement plan and business objectives

question

A macro conversion

answer

occurs when someone completes an action that's important to your business

question

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

answer

Dimension Widening

question

The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved?

answer

Use a Search and Replace custom filter on the Request URI field where Search String is "/index" and Replace String is "/home"

question

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

answer

Day Parts

question

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

answer

You haven't set up Goal Funnels

question

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

answer

one account, two properties

question

Which of the following most accurately describes the concept of attribution in digital analytics?

answer

assigning credit for conversions

question

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

answer

1

question

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

answer

Real-Time

question

Which of the following metrics shows the number of times your ads were displayed?

answer

Impressions

question

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

answer

Ecommerce Conversion Rate

question

In the Linear attribution model,

answer

each touchpoint in the conversion path shares equal credit for the conversion

question

Which of the following could be measured by defining a goal in Google Analytics? Select all that apply.

answer

the percentage of visits that result in a site registration conversion rate the percentage of visits during which visitors spent at least two minutes on the site

question

Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply.

answer

No URL destination goals have been defined The tracking code is missing from the conversion page There was a misspelling the URL of the goal definition The match type in the goal definition is incorrect

question

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

answer

First Interaction (Click) Conversions*

question

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

answer

50%

question

Which of the following are metrics? Select all that apply.

answer

Pageviews % New Visits

question

It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

answer

encourage engagement and frequent visitation

question

In order to set up ecommerce tracking, you need to ____. Select all that apply.

answer

add an ecommerce campaign variable to your URLs add ecommerce tracking JavaScript to your receipt page or "transaction complete" page

question

Which of the following is not a standard campaign parameter?

answer

utm_adgroup

question

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

answer

Audience

question

You've found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand? Select all that apply.

answer

First interaction attribution model Linear attribution model

question

Using filters, you can ____. Select all that apply.

answer

exclude data from a view include data in a view change how the data looks in your reports

question

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

answer

All of these dimensions

question

Which of the following are dimensions?

answer

Region Screen resolution

question

You want to measure the percentage of sessions during which the user clicks a "product details" button. Which of the following would you need to do in order to see this information?

answer

track the button with an event and set up an event goal

question

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

answer

set up an event goal

question

Which of the following are examples of channels? Select all that apply.

answer

Email Display Organic Search

question

Specifying a goal allows Google Analytics to calculate _____ (select all that apply)

answer

...

Google Analytics IQ Practice Test – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards