Fashion Merchandise 3.0 – Flashcards
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Which question pertains to the product element of the marketing mix?
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Will warranties be offered when appropriate?
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Target sells apparel, accessories, cosmetics, and home furnishings. It is involved in:
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Fashion merchandising
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What distribution path do most fashion items take?
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Indirect
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For which product would psychographic segmentation MOST LIKELY be used?
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Diapers
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Jewelry stores emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?
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Selling
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Which marketing function is important because it determines how much profit a business will make?
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Pricing
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The Farmer's Daughter built a new distribution center to store merchandise featured in their mail-order catalog. This is a:
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Place decision
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Developing newspaper advertisements and news releases for use in communicating with customers is which marketing mix component?
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Promotion
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The costs involved in distributing the product and conducting marketing research must be considered when determining:
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Price
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Ocean Threads decided to offer a new line of swim suits. Which marketing function does this represent?
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Product/service management
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Which is a basis for psychographic segmentation?
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Lifestyle
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A business that targets young professional male adults ages 21-30 is using:
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Behavioral segmentation
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For which product would geographic segmentation MOST LIKELY be used?
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Ski wear
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Daydreams Boutique placed a full-page ad in The Coastland Times. This is an example of which marketing mix element?
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Promotion
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Gray's Department Store adds the Discover card as a customer payment option. This is an example of:
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Financing
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After shopping at Bath and Body Works, Casey completed a store comment card that she picked up at the register. This is an example of:
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Marketing-information management.
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Abercrombie & Fitch targets a youth market. This represents which type of market segmentation?
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Demographic
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When supply is high, price is usually:
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Low
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Economic resources consist of:
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Land, labor, and capital.
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Eckerd and CVS are engaged in:
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Direct competition
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When purchasing a new suit, Ed had the tailor alter the sleeve length on the jacket. This alteration is an example of which type of utility?
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Form
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The blue jean industry is dominated by a few large producers. This is an example of which form of competition?
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Oligopoly
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During which stage of the business cycle are consumers most willing to purchase fashion products?
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Prosperity
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Which stage of the business cycle is characterized by moderate business expansion and a gradual increase in the sale of fashion products?
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Recovery
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Which stage of the business cycle is characterized by rising unemployment and economic slowdown?
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Recession
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Boutique owners are an example of which economic resource?
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Entrepreneurship
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As a sales representative for BeautiControl skin care products, Patty must thoroughly explain the use of all products to her customers. This is an example of which type of utility?
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Information
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Which is a service?
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Manicure
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Belk orders additional after-five apparel to be sold during the spring months when most high schools are having proms. This is an example of which type of utility?
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Time
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The t-shirt industry is characterized by many buyers and sellers, and no single buyer or seller controls prices. This is an example of which type of competition?
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Pure
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When the price of a product or service increases, demand will usually:
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Decrease
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When a product is in high demand, price usually:
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Increases
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Kmart and The Gap are engaged in:
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Indirect competition
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Ocean Threads, a Hatteras Island clothing store, stocks many styles of swimsuits all year long. This is an example of which type of utility?
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Place
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Which stage of the business cycle is characterized by high unemployment and poverty?
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Depression
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When demand decreases, price usually:
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Decreases
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Denise cuts Alisha's hair and gives her a new style for the holidays. Denise is providing a:
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Consumer service.
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Macy's hires decorators to create window displays during the Christmas season. The decorators provide which type of service?
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Industrial
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Which stage of the business cycle is characterized by extremely low consumer spending and virtually no spending on fashion products?
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Depression
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During which stage of the business cycle do worker layoffs begin to occur and retail sales begin to decrease?
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Recession
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Customer services, business location, and qualifications of salespeople are elements of which type of competition?
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Nonprice
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A Kate Spade handbag is an example of which category of consumer goods?
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Specialty
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Amy purchases a cashmere sweater to give to her mother for Christmas. Amy is the:
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Customer
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Which is a good?
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Athletic shoes
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What is the driving force behind the free-market system?
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Profit
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Brenda purchases new Louis Vuitton luggage to take on her trip to Europe. Brenda is the:
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Consumer
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Quality products and business reputation are characteristics of which type of competition?
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Nonprice
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For the customer who will use only Clinique products, cosmetics are which type of consumer good?
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Specialty
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Surfside Casuals allows customers to write a personal check for purchases. This is an example of which type of utility?
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Possession
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What is a service?
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Suit Alteration
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