chapter 14 (unit 8) – Flashcards
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Which of the following most accurately describes a podcast?
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a digital audio or video file
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___ is the largest video site on the Internet.
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YouTube
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Which of the following would be part of a media sharing site?
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podcast
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Which of the following statements is correct about the definition of "social media"?
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There are many definitions of "social media."
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Claire browses for clothing at Banana Republic's website, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?
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A firm's website may lead to increased sales in its physical stores.
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What is usually the primary revenue stream for online auction sites such as eBay?
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fees charged for selling products on the site
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Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?
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financial resources
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What does "stickiest" refer to in regard to social media?
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users spending a great deal of time at a particular site
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Mystarbucksidea.com is an example of a ___ site.
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crowdsourcing
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Social media can most accurately be described as being about
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people
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Which of the following are sentiment analysis measurements?
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issue resolution rate, resolution time, mood measurement, customer satisfaction score
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Refer to Pure Training, Inc. When Pure Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for
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Facebook
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Current estimates suggest that about ___ people in the world use the Web.
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2.4 billion
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A business model represents a ___ in a business situation.
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group of common characteristics and behaviors
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KPIs are
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quantitative measurements that define and measure the progress toward social media objectives
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The use of webinars and online informational promotional materials is most often related to businesses selling to
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other businesses
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Website designers, Web masters, and programmers belong to which of the following specialized e-business resources?
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human resources
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Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that
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one loyal customer's repeated purchases for life will be well worth the expense
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The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably
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subscription fees
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Which of the following are internal forces affecting e-business?
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management decisions, the organizational structure of the firm, the firm's planning activities, available financing
