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message benefits, learning styles, and communicator styles

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Analyze presentation audiences in terms of

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How Will Audience Members Benefit from the Product, Service, or Ideas I Am Proposing? *In particular, focus on benefits that fulfill an unmet need.

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the single most important question you can use to guide you as you design your presentation

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-Preview (10-15 percent of time) Attention-getter Positioning statement Overview: Takeaway messages -View (85-90 percent of time) Takeaway message #1 Takeaway message #2 Takeaway message #3 -Review (5 percent of time) Recap Call to action

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Components of Presentations

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The message was personalized, it evoked an emotional response, it came from a trustworthy source, and it was concise.

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In research among executives, the factors most likely to attract their attention were the following:

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to get your audience members emotionally invested in your presentation and engaged in thinking about your ideas

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The primary goals of attention-getters

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avoid opening with jokes. Few people do well when they open with jokes.

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People enjoy humor in presentations. Generally, however,

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frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them *ideally 1-2 sentences

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the positioning statement

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you demonstrate that your presentation is worth paying close attention to for its entirety

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With the attention-getter, you engage and capture interest. With the positioning statement..

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expressing and supporting your views (key messages)

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The majority of your presentation will be devoted to

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Position Reasons Example Position

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PREP method for presentation overview

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to present the evidence (numbers, statistics, facts) first, or only the evidence, and leave out their primary conclusions or central positions

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coach Roly Grimshaw observes that the most serious mistake business managers make is

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you will recap your message in just a few sentences. Then, you'll provide a call to action, where you'll ask the audience members to make specific commitments

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the review

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50 percent

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Good visuals can increase communication effectiveness and persuasiveness by

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12 percent through hearing; and 12 percent through smell, taste, and touch.

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About 75 percent of what people learn comes visually

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suffering death by PowerPoint.

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People in the workplace sometimes mock poor electronic slide presentations

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-You are the focus of the presentation, not your slides -make presentation tell a story to the audience

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Presentations: Things to remember

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using fewer slides can help you tell the story more effectively *As a rule, avoid showing more than one slide for every minute to two minutes of a presentation

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A common misperception of electronic slide presentations is that more is better.

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ease of processing *take your often complex data, relationships, and ideas and illustrate and depict them in easy-to-learn ways.

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For presentation slides your goal is to focus on

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-limit the amount of info on slide. Readers should be able to grasp the content within 10- 15 seconds. For text, rarely should you use more than ten words per line and more than five to six lines -Use font sizes that all audience members can read easily Titles 24 point font, Body text use 18 -Focus/ highlight info -Use high-contrast backgrounds and colors -Use compelling images in moderation -Develop simple charts and diagrams

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approaches to facilitate ease of processing

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it allows your listeners to engage on a deeper level emotionally and intellectually

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The story line approach is useful for various types of presentations because

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Plot: a business situation that involves challenges or tensions to overcome and a clear beginning and end. Setting: the time, place, characters, and context of the business situation. Resolution: a solution to the challenges or tensions. Moral or Lesson: a point to the story.

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stories for business include the following components:

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30 seconds to one minute. In some cases, a story can last two to three minutes *Most people are comfortable with speaking at about 150 to 160 words per minute

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Typically, stories should last

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a glaring display of carelessness.

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Typos on electronic slides can be

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by showing that you know the content well. You show your caring by connecting emotionally with audience members and adapting to their needs. You show your character by being open and honest

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During the presentation, you establish your competence

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to present your real authentic self to your audiences *you can do this by knowing your material and rehearsing

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One of your primary goals as you develop your presentation skills is to find ways

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2nd most serious phobias of adults, behind snakes

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public speaking is

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using people as the subjects of your sentences humanizes your presentation *also use names when possible in presentations

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Especially when you present numerical information

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Smile Open Stance Forward Lean Tone Eye Contact Nod

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SOFTEN model of nonverbal communication for presentations

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is intended to project executive presence and seriousness

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Formal business dress

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s intended to project a more comfortable, relaxed feel while still maintaining a high standard of professionalism

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Business casual dress

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slightly more formally than your audience

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For business presentations, you should generally dress

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-Avoid turning off lights -Don't start slides right away -Introduce slides before showing them -Use remote control for slides whenever possible

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Use visuals without losing focus on you by

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try to wait until the end of your presentation, to keep focus on you

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When distributing handouts

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to carefully evaluate your career ambitions and qualifications

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To create résumés and cover letters that serve your long-term career interests your first step should be

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Self Inventory Short run goals (1-2 years) Long run goals (5-10 years)

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To help you identify your interests, abilities, and attributes

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skills and knowledge that can be applied to accomplishing work tasks

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Abilities

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personal traits or characteristics

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Attributes

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To do so, consider the features of competence (ability to accomplish work tasks), caring (ability to maintain effective workplace relationships), and character (ability to uphold corporate norms and standards).

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One useful way of analyzing your abilities and attributes is in terms of credibility

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Friends/relatives

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Most common source of professional networking?

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quantifying them *managed 30 employees

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On resumes you can make accomplishments seem more impressive by

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present the information grouped by work and education over time *most common type of resume

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chronological résumés

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present the information in terms of key skills

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functional résumés

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to sell your key abilities and attributes in a way that matches the needs of the employer for a particular position

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primary goal for cover letters

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dressed too provocatively

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Most Serious Problems in the Job Application/Interview Process

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Situation - Tasks - Actions - Results

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One approach to telling success stories is the STAR method

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