bus. 110 exam – Flashcards
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a(n) _____ identifies a product that carries a wholesale or retail label instead of being linked to a manufacturer
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private brand
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_________ are those typically purchased only after the buyer has compared competing products at rival stores
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shopping products
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_______ refers to the stages a product goes through when it enters and leaves the market
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product life cycle
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A(n) _____ is a group of related products marked by physical similarities or intended for a similar market
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product line
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Credit union and NOW accounts are examples of
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demand deposit
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funds obtained through borrowing are _____
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debt capital
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The technique of increasing the rate of return on an investment by financing it with borrowed funds is called ______
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leverage
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The most important function of the Federal Reserve is _____
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monetary policy
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The _____ is usually a company's chief accounting manager
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controller
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_____ are short-term securities that are considered virtually risk-free and easy to resell
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treasury bills
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Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality,style and color would be classified as ___
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shopping products
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Breakfast cereal producers have kept developing new markets using segmented sales programs. AT which stage do they try to keep the products?
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maturity stage
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the new product development stage that deals with the elimination of ideas that do not mesh with overall company objective is
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screening
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Deshauna is assessing a new product's potential sales and competitive strengths, and will obtain initial consumer reaction before the product is sold. Deshauna is in what stage of product development?
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concept development and business analysis
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Procter &Gamble markets laundry soap with the brand names Tide, Cheer and Dash. Each brand targets a specific market segment. Procter & Gamble is utilizing ________ branding.
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individual
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Ordering merchandise from eBay or Amazon.com is a _________ form of nonstore retailing.
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direct selling
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costco is an example of a
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warehouse club
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if a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?
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direct channel
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a database can best be described as ____
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a centralized integrated collection of the organization's data resources
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Megan, a chief executive officer, reviews the internal performance of her company's stock, as well as market trends for the industry. To access this information, Megan uses a(n) ____
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executive support system
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A new wireless standard called ____ has the potential to bring high-speed Internet access to rural areas where traditional forms of broadband access are too expensive or impractical
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VPN
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All of the following devices are computer hardware except
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printer driver
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Kyle is putting together a presentation for senior management analyzing a potential new market, He is using his computer to create charts or graphs that he will then show as slides, Which of the following software programs is kyle most likely using to create his presentation
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Microsoft power point
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Calebs company has installed a system to make data transmission secure. Therefore, he can use the internet to send and receive sensitive data. Calebs company has installed an
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virtual private network
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Diego purchased a company & discovered that his employees were using different operating systems. Instead of spending considerable time and expense getting everyone on the same system, Diego established a (n) _____ to create company bulletin boards, manage documents and conduct online conferencing.
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intranet
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a significant problem with e-mail is _____
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virus vulnerability
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Mario downloaded some company information into a spreadsheet so that he could work on it at home. When he returned to work, he inserted his memory card into his company computer. Within minutes, all of his hard drive files were corrupted. The most likely cause was a(n)
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computer virus
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Olga owns a business and is reviewing her companys current financial statements. As a user of accounting information, Olga is most interest in using this information to _____
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plan and control
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______ activites focus on selling goods and services
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operating
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What is a primary role of a government accountant?
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determining how efficiently the organization accomplishes its objectives
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the procedure used by accountants to convert transactions into financial statements is called _______
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the accounting process
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The rules followed by accountants when preparing financial statements are referred to as ____________
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Generally Accepted Accounting Practices (GAAP)
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Who appoints the members of the Public Company Accounting Oversight Board?
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securities and exchange commission
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All of the following are liabilities EXCEPT
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accumulated profits not paid in dividends
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_____ ratios are designed to indicate how successful a firm is in terms of its earnings as compared with its assets or owners' equity
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profitability
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A firm has total assets of $50 million and owners equity of $35 million. What is the firms leverage ration?
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30 percent
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Cash budgets include of all the following EXCEPT
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an analysis of interest on cash inflows and outflows
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Companies such as Coca-Cola generate more than half their annual revenues from sales outside the United states including Europe. If the dollar gets stronger relative to the Euro what will be the financial impact on the company?
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overall earnings will decrease
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the senior financial manager has the title of
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chief financial officer
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Jasmine works in the financial division of her company and is responsible for preparing monetary forecasts and analyzing major investments decisions. What is Jasmines title?
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vice president for financial management
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M2 includes ________ M1 plus other liquid financial assets that _____ serve as a medium of exchange
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all of; do not directly
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When a firm receives goods or services from a supplier and agrees to pay for them at a later date, this arrangement is called ____
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trade credit
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The rate the Fed charges memeber banks for short-term loans is called the _____
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discount rate
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Which of the following interest rates does the Federal Reserve actually set?
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discount rate
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International banks offer all of the following sercives to global business EXCEPT
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eliminate government trade barriers
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The assortment of cereals manufactured under the Kellog's name, such as Corn Flakes and Raisin Bran, constitutes the company's product line
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false
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technological changes can compress the life cycle of product
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true
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the early stages of a products life cycle are generally the most profitable for the company because there is little competition
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false
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only about one-third of new products become successful
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true
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retailers such as Home Depot and Auto zone are too large to be considered marketing intermediaries
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false
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transportation by truck is extremely economical
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false
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it is more difficult to acquire data than it is to turn the data into useful information
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false
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decision support systems consists totally of software
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false
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most wide are networks are clusters of local area networks
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false
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an especially powerful minicomputer is called a supercomputer
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false
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a true "paperless" office may never become reality
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true
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Microsoft publisher is a word processing program
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false
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these days computer crime rarely includes the theft of equipment
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false
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Software "glitches" can be just as destructive to computers as physical damage
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true
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most companies refuse to share any financial information with employees
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false
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accountants play fundamental roles in not only business but also other aspects of society
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true
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Government accounting reports show the profit or loss of an organization
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false
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the primary role of government accountants is to determine how efficiently their organizations have accomplished their objectives
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true
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double-entry bookkeeping refers to the process by which accounting transactions are recorded
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true
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the balance sheet is based on the accounting equation
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true
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assets are shown in descending order of liquidity
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true
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depreciation is reported as an expense on the firm's income statement, but does not involve any actual cash
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true
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a U.S company with a subsidiary in France will restate the U.S operations from U.S dollars to euros
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false
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the U.S mint would like to eventually eliminate the dollar bill, replacing it with a dollar coin
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true
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short-term sources of funds are loans that are repaid within one year
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true
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increasing leverage decreases management's flexibility in future financing decisions
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true
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credit union deposits are insured by private insurance companies
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false
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all federally insured commercial banks must belong to the Federal Reserve system
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false
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if the money supply grows to rapidly, inflationary pressures will begin to build
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true
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when the Fed buys government securities it adds to the supply of money and credit which causes a reduction in interest rates
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true
