BA 3350 Chapter 8 Quiz – Flashcards
Unlock all answers in this set
Unlock answersquestion
Traditionally, a blog contains entries by:
answer
just one or a few individuals.
question
Fumiko, who works in accounting, wants her online presence to signal that she is a business professional. What would be the best profile picture to use?
answer
a photograph of her smiling face
question
25. Which of the following would a company consider an ethical use of social media by its employees?
answer
letting friends on Twitter know about a publicly posted job opening
question
The use of social media in companies
answer
causes confusion over which communication channels to use.
question
Which of the following statements accurately describes wikis?
answer
They decrease dependency on single employees.
question
Manuel has an active presence on Twitter. About half his tweets convey messages such as "Really excited about today's training seminar" and "My company just launched an awesome product; check it out." How is Manuel's online presence likely to affect his career?
answer
His employers will be pleased that he has so much enthusiasm for his job.
question
The ______ Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.
answer
Social
question
Web 2.0 communication tools are often referred to as
answer
social media.
question
Which of the following would a company consider an unethical use of social media by its employees?
answer
criticizing a supervisor by name after receiving a poor review
question
Which statement correctly compares the rate that technology changes to the rate that workplaces change?
answer
Technology can change in a matter of months, while workplaces sometimes take decades to change.
question
A reputation for being fun-loving will be sought-after in the ______ domains.
answer
personal and private
question
What are the two most common formats for public relations messages placed on a company blog?
answer
the press release and the op-ed piece
question
Which of the following is an advantage of having a team blog?
answer
It is a place to post team updates, progress reports, discussions, timelines, goals, and announcements.
question
What is the traditional structure for a press-release style public relations message?
answer
an inverted pyramid with the most important information first
question
Jessica wants to get ahead in her career, so she has a professional blog. Which of the following posts is most likely to damage her reputation?
answer
a story about how much fun she and her coworkers had visiting bars after the annual sales meeting
question
When a company has a public relations department, that department's job is to influence
answer
anyone who contributes to the company's success or failure.
question
Len has asked you to evaluate his professional blog. Which of the following aspects of his blog would you suggest that Len change because it might damage his online reputation?
answer
About one-half of his posts detail one of Len's accomplishments.
question
Cara has been participating in her company's social networking platform for a while. Which behavior is her supervisor most likely to ask her to change?
answer
She often inquires about her colleagues' personal lives.
question
When stakeholders judge whether the communications and actions of an organization match their needs and interests, they are evaluating the organization's
answer
reputation
question
User 1.0 is most likely to
answer
depend on content creator and avoid expressing his or her own opinion.
question
Traditionally, a blog contains entries by:
answer
just one or a few individuals.
question
Which of the following reputations is a result of sending the meta message, "You can always count on me"?
answer
loyal and committed
question
Which statement is a helpful guideline for forums?
answer
Avoid complaining or blaming.
question
Which of the following is a property of a social software system dashboard?
answer
You can customize your dashboard to display selected features.
question
Which of the following guidelines should people who maintain professional blogs follow in order to be responsive to their readers?
answer
Read the comments to learn reader concerns.
question
Jamal's company is committed to using its social networking platform. Which of the following is a guideline that Jamal should follow?
answer
Focus on work projects and goals.
