CIS 761 Test 9
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Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?
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CLTV customer lifetime value
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From your reading of the chapter's opening case, ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?
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operational excellence
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All of the following service capabilities would be found in major CRM products except
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order management
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________ modules deal with issues such as setting objectives, employee performance management, and performance-based compensation.
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ERM
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Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad-hoc analysis, as part of the application.
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business intelligence
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A company's organizations and processes for distributing and delivering products to the final customers is the
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downstream
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Walmart's continuous replenishment system is an example of a ________ model.
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pull-based
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As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.
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raw materials
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Inefficiencies in a supply chain are primarily caused by inaccurate information.
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true
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Which of the following is not one of the four types of customers described in the case study on Graybar?
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Niche customers
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The business value of an effective supply chain management system includes all of the following except faster time to market. improved delivery service.------ next supply matched to demand. cost reduction. increased inventory levec- no
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improved delivery service
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________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners.
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PRM
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Supply chain management systems are a type of enterprise system.
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False
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Using social networking tools to converse with customers is called
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social crm
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Before the Internet, supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.
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True
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CRM systems help businesses obtain which business objective?
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customer and supplier intamacy
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Next-generation enterprise suites use ________ and SOA to link to systems of customers and suppliers.
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web services
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________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.
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Sales force automation
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Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other.
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e-business suites
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The bullwhip effect is countered by
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) reducing information uncertainty.
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Which of the following statements about enterprise applications is not true?
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Enterprise applications are best implemented when few changes in business processes are required.
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The total time it takes to complete a business process, from start to finish, is called its ________ time.
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cycle
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From your reading of the Scott's Miracle-Gro case study, the company implemented SAP and JDA enterprise and supply chain planning systems to solve what problems?
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coordination issues caused by the merger of Scott's and MiracleGro
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Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?
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safety stock
