Business Communication Lesson 11
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When do you familiarize yourself with the subject of a research project
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Beginning
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Defines the purpose of your research
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Problem statement
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Newspapers and periodicals our sources of...
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Secondary information
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A recent survey of your companies top clients, Notes from my conversation recently had with the local government official, your company's latest balance sheet
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Primary research examples
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Example of a search engine
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Bing
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Unlike Internet search engines, often provide access to various parts of the hidden Internet
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Online databases
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You would not need to cite a source if you have this
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Provided general knowledge about your topic
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Two most common primary research methods in the social sciences
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Surveys and interviews
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People are more likely to respond to a questionnaire if...
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They can complete it within a short time
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Interpret what the facts you have gathered mean
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Drawing conclusions were report
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True or false: The difference between primary sources and secondary sources is that primary sources are those you create specifically for your project
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True
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True or false: it is particularly important to verify information when it goes beyond simple facts to include projections and interpretations
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True
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True or false: when using the Internet to conduct research, you can be reasonably sure that any information you find will be accurate
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False
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True or false: A work is not considered copyrighted until it is legally registered
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False
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Cause-and-effect linkage between two factors, where one of them causes the other to happen
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Causation
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True or false: you should assume that everyone who examines the evidence you present in your report will arrive at the same conclusion
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False
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Questions with a fixed range of possible answers
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Closed questions
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A logical interpretation of the fax and other information in the report
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Conclusion
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The simultaneous change in two variables
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Correlation
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A form of group research interview
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Focus group
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Set of technologies, policies, and procedures that let colleagues capture and share information throughout an organization
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Knowledge management
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Equal to the sum of all the items in the group divided by the number of items in that group; what people refer to when they use the term average
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Mean
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The midpoint of a series, with an equal number of items above and below
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Median
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The number that occurs more often than any other in a sample
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Mode
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Questions without simple, predetermined answers; used to solicit opinions, insights, and information
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Open ended questions
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New research done specifically for the current project
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Primary research
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Defines the problem or purpose of your research
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Problem statement
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A suggested course of action
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Recommendation
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Online search tools to identify individual webpages that contain specific words or phrases you asked for
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Search engines
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Research done previously for another purpose
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Secondary research
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Repeatable patterns taking place over time
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Trends
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Online list of websites selected by human editors
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Web directories
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Before you research make sure you make a...
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Plan
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Take precautions to avoid this in your research
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Ethical lapses
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The research process
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Plan Locate data and information Process data and information Apply your findings Manage information
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What guides your investigation
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The problem statement
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Selling under the guise of research
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Sugging
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How do you know what specific information you need to find
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Look for the most important gaps in your information (information gaps)
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What should you start with when researching
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Secondary research
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What should you do if you were unable to verify critical piece of information obtained in your research
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Let your readers know
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Who can show you how to plan a conduct searches
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Research librarians
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Provide information about specific professions and industries
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Trade journals
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Provide research oriented articles from researchers and educators
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Academic journals
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Who publishes a huge array of information that is helpful to business researchers
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Local, state, and federal government agencies
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Much of the information has not been subjected to...
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The same quality controls as traditional offline publishing
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What do you web directory's benefit from
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By having human editors evaluate and select websites
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Can save you time by using multiple search engines at once
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Metacrawler/metasearch engine
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Get you access to some of the most important resources that search engines usually can't reach - millions of newspaper, magazine, and journal articles
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Online databases
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Subscribe to RSS feeds, search engine alerts, or Twitter updates from knowledgeable individuals
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How to stay up to date on a research topic
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What illusion do search engine results create
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The Internet is a complete, well organized warehouse of reliable information, but it is not
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The engine or database attempts to find items that include all the words you enter
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Keyword search
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Using all search operators that let you define a query with greater precision
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Boolean search
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Why do you ask questions and normal, everyday English
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Natural language searches
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Helps you create powerful queries without needing to learn any special techniques - you fill out an online form that typically lets you specify parameters such as date ranges, words to include or exclude, language, domain name, and even file and media types
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Forms based searches
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What is an ethical responsibility and a resource for your readers
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Proper documentation of the resources you use
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You can use other people's work only as long as you don't unfairly prevent them from benefiting as a result
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Fair use doctrine
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The most common primary research tools
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Surveys and interviews
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For a survey to produce valid resources, it must be based on...
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A representative sample of the population of interest
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Should you test your survey before using it?
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Yes
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Choose question types that will generate...
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The specific types of information you need
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Give you the opportunity to gauge nonverbal responses
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Face-to-face interviews
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What do you do after you have collected your research results?
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Convert it into usable information
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Expressing someone else's ideas in your own words
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Paraphrasing
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Reproducing the content exactly and indicating who created the information originally
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Quoting
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Similar to paraphrasing but presents the gist of the material in fewer words than the original
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Summarizing
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What do trends identify
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Patterns that turns your P overtime
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Looking separately at sales data by age, gender, location, and product type
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Cross tabulation
