Seven Truths about Media in Society
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The Media are essential Components of our lives There are no mainstream Media Everything from the margin moves to the center Nothing is "New" New media are always scary Activism and analysis are not the same thing There is no "they"
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Seven truths about the media
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Communication across society
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Mass Communication
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Communication within a community
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Group Comm.
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Communication one-on-one
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Interpersonal Communication
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Communication within yourself
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Intrapersonal Comm.
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How we socially interact at a number of levels through messages
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Communication
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The process of educating young people and new members about the values , social norms and knowledge of a group or society
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Socialization
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the value of moderation in all things
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Moderatism
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NBC and CBS have been in the center of the Janet Jackson "Wardrobe Malfunction"
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FALSE
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best known for his statement "The Medium is the Message"
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Marshall McLuhan
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describes media economics as having a "long tail" and a "short head"
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Chris Anderson
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Media now travel with us everywhere
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TRUE
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Two of the major players in the American media market that illustrate the strong concentration of ownership in individual media.
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the Gannett Corporation, Inc and Clear Channel Comm.
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Voters with strong opinions are likely to change them because of media effects
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FALSE
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The person most responsible for creating the fair use doctrine for American copyright law
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Barbara Ringer
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The belief that Americans should be allowed to freely express themselves originated with
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First Amendment
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Established truth as an absolute defense against libel
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The John Peter Zenger Case
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Passed by Congress following the 9/11 attacks which expanded the ability of the FBI to look into people's media use and tap their phones
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USA Patriot Act.
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any published statement that unjustifiable exposes someone to ridicule or contempt
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Libel
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Why truth is not always an effective defense against libel
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The truth is not always clear
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Established the actual malice standard in libel law applied to public figures as well as public officials
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Gertz v. Roberts
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What did the Supreme court suggest judges to participants in the trial after overturning the Sam Sheppard conviction?
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A Gag order
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Court ruled cable news channel could be dropped temporarily from broadcasting tape recordings of conversations between a criminal defendant and his lawyer in which case?
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United States v. Noriega
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Several newspapers were initially prevented from printing the pentagon papers
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Prior Restraint
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Ruling: Obscenity is not protected by the first amendment
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Roth v. United States
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The first U.S. copy right protected for how long
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28 Years
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requires that stations give all candidates equal access to non-news air time
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FCC's Equal Time Provision
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The first amendment does not protect people from being sued for statements that are what?
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Libelous
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Editorial Cartoons are given protection
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They are considered a statement of opinion
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A Newspaper can claim it is not libel and defends itself using which case?
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New York Times v. Sullivan
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Lady Gaga sued a company for using her name for a clothing line using what grounds?
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Invasion of privacy-misappropriation
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A photographer goes onto private property and takes a picture of a woman sunbathing, she can sue on what grounds?
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Invasion of privacy-intrusion
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a religious or philosophical code of behavior
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Morals
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a rational means of decision making when both alternatives are equally attractive or unattractive
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ethics
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Ethical behavior comes from striking a balance between excess and defect
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Aristotle's "golden mean"
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You should act as though what you do will become universal law
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Kant's "categorical imperative"
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That which is virtuous provides the greatest happiness for the greatest number
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John Stuart mill's "utilitarianism"
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Justice is possible when decisions are made without consideration the social status of the people involved
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"veil of ignorance"
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covering events that are lurid and highly emotional
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Sensationalism
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Newspaper that caused a great deal of controversy for running a computer manipulated photo that showed prostitutes in Cuba soliciting tourists while police looked on
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El Nuevo Herald
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Why did car dealers pull their ads from the San Jose Mercury News?
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It ran an article about how to negotiate a better deal on a new car
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involves making decisions where no answer seems to be acceptable
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Ethics
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When a reporter makes the decision to talk to sources on two sides of an issue, he is making use of what?
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Aristotle's golden rule
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A reporter decides to put the good of the public at large over the needs of the victim's family, they are making use of what?
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John Stuart Mill's principle of utility
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-giving positive coverage of a charity event being chaired by the golfing buddy of your newspaper's publisher -covering a sports franchise owned by the same parent company as your television station -reporting about another media corporation your parent company partners with
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Examples of potential corporate conflict of interest
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Which type of company would be held to the highest standard?
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A pill company
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Associated press photographer Richard Drew justified the publishing of the disturbing photos he took on 9/11 by saying they were history in the making
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TRUE
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An example of a conflict of interest issue is when a newspaper buys a sports team and then reports on that team
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TRUE
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Newspapers and magazines can keep sensationalistic stories out of the news by refusing to cover them
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False
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News photos do little to shape how people perceive a war
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FALSE
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Having a code of ethics will protect the news organization from charges of misconduct
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False
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Ethics deal with problems that have clear right and wrong answers
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FALSE
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Earliest form of writing
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Pictographs
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A writing system where abstract symbols stand for and object or idea
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ideographs
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an early writing surface made of reeds by Egypt
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Papyrus
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an early writing surface made from animal skin
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Parchment
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Printing was invented by who?
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Chinese prior to 200 AD
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The first edition of the Oxford English Dictionary took approx. how many years?
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70
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Important newspaper mag. and book publisher in colonial and revolutionary America
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Benjamin Franklin
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Fahrenheit 451, I know why the caged bird sings, The scarlet letter, and Slaughter house five
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People have attempted to ban
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It recommends titles to buyer based on their previous purchases
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One of the biggest features of Amazon.com book
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The customer can carry ten or more books in the space of one book
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Major advantage of electronic books
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Critics charge that substantial portions Greg Mortenson's memoir Three cups of tea were fabricated
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True
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Author Margaret /seltzer was caught fabricating a memoir about growing up as a half-white, half native-American gang member in Los Angeles
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True
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Prior to the development of Gutenberg's printing press, there were no books
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False
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Scriptoria was an early typeface designed by Gutenberg
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False
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Gutenberg's invention of movable type led to the world's first mass media.
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True
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The federal government is one of the largest publishers in the US
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True
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Colleges make more money on used textbooks than on new ones
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True
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The people who choose which textbook to use are also the people who buy them
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False
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Author Nathaniel Hawthorne despised the women novelists of his era because their domestic novels sold much better than his serious novels
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True
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Publishers view books as one more product in the entertainment business
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True
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Best know for her covers of Vanity fair and Rolling Stone magazines
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Annie Leibovitz
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The first truly national mag. with a large circulation published in the US
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The Saturday Evening Post
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The most popular mag. topic for 2010 as measure by page count
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Entertainment/Celebrity
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Helen Gurley Brown was the Long-time editor of which mag.?
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Cosmopolitan
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Mags. such as Cosmopolitan, Glamour, and Vogue are known as
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FBL Magazines
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The biggest circulating mag. in the US
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AARP: the magazine
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Most modern women's mags can trace their success back to.
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Godey's Lady's Book
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Why Calvin Klein's ads featuring model Kate Moss have be controversial
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She looked Emaciated like a heroin addict might
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Advertisements credited with building acceptance in the public for alternative images of beauty
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Dove's Campaign for Real Beauty
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Young is better than old Pretty is better than ugly Nothing is better than a dead celebrity
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Dick Stolley's rules for mag covers
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Why mag. editors are often unwilling to put minorities on their covers
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They are afraid minority covers won't sell
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Benjamin Franklin published the first photos ever in a mag.
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False
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Esquire, Redbook, and Time are examples of consumer mags
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True
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Trade mags are also known as business-to-business mags
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True
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The Crisis founded by WEB DuBois is a politically conservative mag designed to support the concerns of Fortune 500 companies
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False
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FBL Mags target people who are football fans
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False
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Glamour mag. attracted a massive reader response in 2009 when it featured a nearly nude image of plus-size model Lizzi Miller as an illustration with an article about body image.
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True
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Advertorials are mag articles that are highly critical of the advertising industry
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False
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As of 2002, Cosmopolitan mag had only had five covers with African-American models since 1964
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True
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Owners of tablet computers tend to read fewer paper mags than do non-owners of tablets
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False
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When the Virginia tech shooting happened the website___
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Stayed up
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The first English lang. papers were published in Amsterdam starting in
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1618
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Paper that is regarded as the first Newspaper in the North American colonies
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Publick Occurrences
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Which paper was published by Benjamin Franklin
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The Pennsylvania Gazette
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Which paper is regarded as the first of the penny papers
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The New York Sun
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Journalistic objectivity began with
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The penny press
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What phrase was used for a lively illustrated brans of news reporting of the 1920's
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Jazz journalism
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Who is best remembered for his accounts from London in WW2
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Edward R. Murrow
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Event that helped bring CNN to prominence
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Persian Gulf War
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Most American newspapers are owned by
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Large corporate chains
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The penny papers were successful because of their coverage of foreign affairs, national politics and the economy
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False
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New York papers owned by William Randolph Hearst and Joseph Pulitzer competed for readers by using sensational stunts
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True
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Until the 1960's, newscasts offered by the networks were only fifteen minutes long
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True
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Gannet runs the largest newspaper chain in the US
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True
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Today chains and conglomerates publish about 20 percent of all American newspapers
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False
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The Los Angeles Times has engaged in a process known as mainstreaming. This means that the paper is trying to use news sources who are as diverse as the population of the city of Los Angeles
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True
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Community newspapers remain important today because they provide information that ppl can't get anywhere else
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True
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Community papers are failing at a record pace
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False
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In 2011 the Virginia Tech student newspaper was unable to keep its Website online because of the large number of people trying to access it after a shooting left 2 people dead
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False
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The Chicago Defender has always tried to be both an activist paper and a profitable paper
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True
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Emile Berliner is famous for what?
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Developing the gramophone
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The medium Guglielmo Marconi helped invent
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Radio
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What developed during WW1
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The military took over radio broadcasting
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Includes: United Fruit Co. General Electric Westinghouse
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RCA
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The most popular radio drama of the late 1920's
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Amos 'n Andy
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music that people perform for each other in a social setting
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Social music
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Who is famous for inventing the Walkman
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Akio Morita
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Before 1948 recordings of popular black music were referred to as
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Race records
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Best known for founding Motown records
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Barry Gordy Jr.
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Producer who worked for Johnny Cash, the Dixie Chicks, and Red Hot Chili Peppers
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Rick Rubin
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Motown was one of the first recording labels publishing songs for black artists to perform as hits rather than providing a source of covers for white artists
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True
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In Los Angeles, Spanish-language stations have low ratings and can't attract enough advertisers to turn a profit.
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False
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Political talk radio is populated primarily by liberal hosts
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false
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Shock jocks draw listeners by making offensive and outrageous comments on the air
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True
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National public Radio's Morning Edition news program attracts a larger daily audience than any of the television networks' morning news programs.
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False
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Content broadcast on satellite radio has to meet the same level of content decency as terrestrial radio does
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False
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New car audio systems allow drivers to listen to streaming audio sources like Pandora as well as CDs or terrestrial radio
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True
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Brian Ibbot is the host of the podcast Coverville
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True
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Songs recorded by someone other than the original artist
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Cover
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Major provider of consumer satellite radio
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Sirius XM
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Where does Tyler Perry run his studio
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Atlanta GA
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The first major movie with multiple scenes and a plot
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The great train robbery
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Who developed the earliest portable movie cameras
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Auguste-Marie and Louis-Jean Lumiere
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The director of Birth of a Nation
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D.W. Griffith
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One of the earliest movie stars in the US
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Florence Lawrence
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In the 30's and 40's, the studios required theaters to schedule a large number of lesser movies in order to get one or two major films.
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Block booking
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Movie attendance peaked in what year?
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1946
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The large number of smaller theaters grouped together that replaced the large Art Deco movie palaces
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Multiplexes
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The film that created the idea of the summer blockbuster
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Jaws
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The movie that sold the most tickets of all time
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Gone With the wind
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Movie that proved the value of Internet promotion
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The Blair Witch project
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The Hollywood Ten are the writers who made David Letterman a star
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False
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As 0f 2010 the movie Avatar had the largest domestic box office of all time
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True
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Movies are rated by a board consisting of Los Angeles are parents
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True
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The movies with the biggest box offices are generally rated G or PG because parents feel safe about bringing their children to see them
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False
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Directors often "re-cut" their films taking our violence or explicit sex in order to move their movie from an NC-17 to an R
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True
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Big budget movies can earn as much from ancillary rights as they do from the domestic box office.
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True
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Long-tail movie sources such as Netflix and iTunes allow people in rural areas to see obscure movies that would never play in their local theaters
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True
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Movie rental source Netflix does most of its business renting current bestselling DVD releases
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False
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India's movie industry in Mumbai
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Bollywood
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Who invented the basic technology for television
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Philo T. Farnsworth
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PBS attracted its first significant audiences with which show?
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Sesame Street
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Television networks cannot require their affiliates to carry all of the networks programs
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True
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BET was the nation's first all-horse racing cable network
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False
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Reasons a child might watch television
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Entertainment, learn, social reasons
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Twitter was originally created so people could share their answer to what question
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What are you doing
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What was created to allow incompatible computer to talk with each other
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ARPAnet
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Approximately 40% of the ppl living on the African continent have access to the Internet
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False
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Information from the Internet may be unreliable because it does not have the gatekeeper deciding what info should or should not be published
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True
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High-speed internet
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Broadband service
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Morning and Afternoon commute
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Drive time
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Why is the gay market seen as desirable to advertisers
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It is perceived as upscale
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When Sony launched its PlayStation 2 it did relatively little advertising because it did not have enough of the systems ready to sell
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True
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The biggest change in outdoor advertising over the last ten years has been the growth of digital billboards
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True
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Urban Marketing targets who?
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African Americans
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A group of people brought together to talk about how they perceive an organization or issue
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Focus group
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President Obama helped control news about his college drug use by
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Admitting it in a memoir early in his political career
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Today the central notion of public relations is the model of two-way interaction between an institution and its publics
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True
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Public relations is mostly about talking and meeting with people
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False
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How did Tim Pool cover the occupy movement as an independent journalist?
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Streaming Cell phone video
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When did tv go digital
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2009
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Ny State made first telecast
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1939
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What can you do to keep from violating the law without knowing it or having your rights violated without knowing it
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Know the Constitution and Bill of rights
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The media's role in reporting the news
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Making sure that most of America knows the news
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What is a journalist's responsibility when it comes to the first amendment
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To make sure it is upheld
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Do we have a balance in journalism today?
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Yes
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Ideas, Characteristics of a person group or political party
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Political Ideology
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What kind of government does the US have
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Representative Republic
