Consumer Attitudes to Western Fast Food Restaurants Essay Example

unafraid to use its abbreviated name in advertising, while McDonald's Corporation (NYSE: MCD) reigns as the biggest fast food chain globally, serving over 58 million customers daily.[6] In addition to their top restaurant brand, McDonald's Corporation previously had a partial stake in Pret A Manger until 2008 and invested heavily in Chipotle Mexican Grill until 2006,[7] also owning Boston Market restaurant chain until 2007 regardless of whether it was managed by an affiliate, franchisee or the corporation directly.

McDonald's generates income through various sources such as rent, royalties, franchisee fees, and restaurant sales. From 2004 to 2007, the company experienced a significant boost in revenue by 27% to $22.8 billion while their operating income also increased by 9% to $3.9 billion. The menu mainly consists of hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes and desserts; however they have also included healthier options like salads, wraps and fruit in response to concerns about obesity and product healthfulness.

Pizza Hut, also known as Pizza Hut, Inc., is a well-known American restaurant chain that specializes in various pizza styles and provides an assortment of side dishes such as garlic bread, breadsticks, buffalo wings, and pasta. Yum! Brands, Inc. owns Pizza Hut as well as about 34,000 restaurants worldwide comprising delivery/carry-out locations and kiosks across 100 countries. The restaurant chain offers varied formats including original family-style dine-in locations, storefront delivery and carry-out locations along with hybrid locations that provide all three options - carry-out, delivery and dine-in. Some full-size Pizza Hut restaurants even offer lunch buffets featuring "all-you-can-eat" pizza along with salad, breadsticks and special pasta.

Additionally, Pizza Hut offers various alternative business concepts alongside its traditional store

format. "Red Roofs," also known as Pizza Hut "Bistro" locations, provide a more upscale dining experience and a wider variety of menu options. Fast food alternatives are available through chains such as "Pizza Hut Express" and "The Hut," which often feature unique items not found at typical Pizza Hut locations. These establishments may share space with sibling brands like Wing Street, KFC, or Taco Bell and can be found in diverse locales including college campuses, food courts, department stores like Target, and amusement parks. Throughout its history, creating welcoming physical environments for customers has been a priority for Pizza Hut. Vintage "Red Roof" locations continue to be popular worldwide including in the UK and Australia.

Although many of these establishments now offer delivery and carryout options, their buildings were designed in the 60s and 70s and were commonly known as "Red Roof." However, nowadays this name is misleading since numerous locations have switched to brown colored roofs. Additionally, several "Red Roofs" have either closed or relocated and reconstructed.

"Red Roof" branches often offer beer or a bar, along with jukebox music and occasionally an arcade. During the 1980s, Pizza Hut expanded into other successful formats, such as delivery/carryout and the fast food "Express" model. The world's oldest continually operating Pizza Hut is located in Aggieville, near Kansas State University, in the Manhattan, Kansas shopping and tavern district.
References: http://www.webcitation.org/5nCxugU9O http://www.vmsd.com/content/kentucky-fried-chicken-0