Exposure, Attention, And Comprehension On The Internet Analysis Essay Example

interaction and voting in polls was possible. ABC utilized opportunities to extract consumer knowledge to develop effective marketing strategies. Super Bowl being aired on prime time with no distractions enhanced the exposure environment. To relate this to personal web surfing patterns, individuals should consider why they visit certain sites. From the marketing strategies discussed in the case, individuals can determine the most and least influential tactics. For instance, Facebook.com has a front page with content that could be of interest to a user based on their personal preferences.

To list the reasons for visiting certain websites, users often cite social networking sites as a way to stay in touch with friends, both old and new, and to participate in forums, exchange ideas, gossip and comment. Additionally, users visit these sites to stay updated on news from their favorite celebrities, play games, take quizzes, exchange pictures and engage in online shopping. Facebook has been successful in expanding its network by encouraging its current users to invite more friends and family. However, Facebook does not pay its users, unlike email campaigns that offer incentives for website visits. When competing with companies that have brick-and-mortar stores, internet-only companies can focus on customer loyalty and repeat purchases to gain exposure and attract consumer attention away from established competitors such as Amazon.

Amazon's strategy to secure returning customers is based on providing user-friendly features, prompt and dependable delivery, timely customer support, content that offers a wealth of options, and a secure transaction platform. Compared to physical options such as bookstores or libraries, Amazon has been the top choice for many users due to the ease of perusing titles. Amazon

implemented free shipping options for orders totaling $99 in 2003, subsequently changing it to orders above $25.