The name of my business will be 'Dinoburger'. It will be a fast food restaurant that offers both eat-in and take-away services. Dinoburger will directly compete with established fast food chains such as McDonald's and Burger King. Initially, the business will operate from a single branch and employ a small number of staff members, including a chef, a branch manager, 2 or 3 customer servers, a cleaner, and possibly an accountant. Dinoburger will begin as an independent retailer, selling goods in small quantities to consumers. The restaurant will be located in Wood Green, providing a convenient dining option for people,
The business will be a partnership, with me being one of two owners. This allows me to contribute more finance to the business. I will have complete control over the business, while my partner will only provide financial support, allowing me to mak
...e the necessary decisions for Dinoburger. Since my partner will not be involved in any work, we will split the profits 51:49. Solicitors will create a legal contract, known as a 'deed of partnership', which outlines these arrangements and more.
After inheriting my late aunt Agatha's wool shop, I became inspired to take on the challenge of running a business. However, I soon realized that the shop didn't have to stay as a wool shop. This led me to consider transforming it into a burger shop instead. Given its location and the large number of potential customers, I believed that turning it into a fast food restaurant would offer greater profit potential.
Having a partnership offers numerous benefits, sharing several advantages with a sole proprietorship. These advantages include:
- Easy setup
- No need for solicitors or accountants to manag
the business
The principal advantage of a sleeping partner is that one partner can possess all the necessary expertise for the business, while the sleeping partner solely contributes the required finances for business establishment or expansion.
The necessary skills for this particular business involve assembling a competent team of restaurant staff, each specializing in their respective areas of expertise. This includes proficient shop workers, accomplished kitchen chefs, and service waiters who excel at fulfilling customer requests and maintaining cleanliness. Skilled workers will receive higher wages compared to unskilled workers.
The most crucial resource needed for the business venture is finance. Without it, the venture cannot start. Finance is necessary to buy essential equipment for manufacturing goods and to hire and maintain the workforce. It is also needed to sustain the business premises. Underestimating the amount of money required to establish the business would result in Dinoburger being undercapitalised, which would pose problems for future expansion.
Dinoburger needs a certificate to operate legally. This certificate confirms the safety and non-hazardous nature of Dinoburger's food products. Additionally, it verifies that the food is prepared in clean and healthy environments.
The local business competition greatly impacts the business environment. Having sufficient car parking is a crucial provision that motivates customers to choose the business. Moreover, local traffic conditions also influence the business environment, as specific roads offer more convenient access to the business location.
There are no specific restrictions on the premises provided by the local authority, and I will continue to pay rent
for my beloved aunts. However, if any changes are made to the premises to benefit the business, obtaining planning permission may be required.
My primary objectives include effectively managing the business, guaranteeing its triumph, and maximizing profits. Additionally, I strive to steadily advance and attain break-even within the initial years.
My objective is to generate enough profit in the next five years to invest a substantial amount into the business. Furthermore, within the subsequent decade, I aim to expand by opening additional branches and increasing our workforce.
Dinoburger aims to surpass its competitors in several ways. The company is determined to attract customers from its top rivals by providing exceptional value for money. Moreover, their offerings will feature superior quality and presentation compared to their competitors. In terms of safety, Dinoburger utilizes advanced technology to ensure a secure work environment for its employees. Additionally, the restaurant prioritizes hygiene, creating a more comfortable dining experience for customers.
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