Comparing Hypermarket and Minimarket Essay Example

provides more services. Hypermarket usually consists of departments that sort the goods by its nature of product.

Therefore customer could easily locate their needs and wants inside the huge building. The word ‘mini’ in minimarket obviously explains its scale, it is usually a single premise in a residential area. They only categorized their goods in different racks that filled the limited space of the outlet. In spite of these differences, minimarket and hypermarket shared several similarities. Both of the minimarket and supermarket are selling the same common products, for instants, daily products or necessities product.

Most of the product selling in both markets are products that highly demanded by consumer. Each of them has its own pattern of dividing items to sell by specific those items in different department. For example, each minimarket and supermarket provided specific area for fresh food in each of its outlet. There are several branches of minimarket and hypermarket can be found in the same location. Mostly household area, as they are sharing the similarity of providing great convenience and service for customer.

Customer can actually save time and travel cost as they can found at least one of them (minimarket or hypermarket) in their household area. The presence of minimarket and hypermarket had actually increased the quality of life of consumer by benefiting them in certain ways. In conclusion, both minimarket and hypermarket have differences and similarity in certain area. Although both of them are differ in term of price, choices and services but they shared the same vision of providing convenience for customer through open branches in household area.