Kit Kat College Essay Example

style="text-align: justify">Another point needs addressing about Kit Kat is its production in UK and the 2009 receipt of an ethical certification through the Fairtrade quality mark. Kit Kat, made in York, is the UK's favorite chocolate biscuit bar, with 1 billion sold here each year. Kit Kat has grown to become Nestle's biggest confectionery brand in the UK, making up approximately 23% of its UK sales. The UK is the biggest market for Kit Kat globally, twice as big as the next highest, Japan.

In 2008, Nestle Confectionery UK managing director Paul Grimwood stated that Nestle was not from the credit crunch in the UK (2008 is the start of a financial crisis, as many may know). The company said that much gain was dependent on the highly successful Kit Kat brand, which is the fastest-growing confectionary brand in UK.

October 2009, Nestle launched global Cocoa Plan, a ? 65m investment program over the next 10 years to tackle the key economic, social and environmental issues facing cocoa farming communities. Farmers living and working in Ivory Coast, the world's largest cocoa producing country will be the main beneficiaries. As well as the Fairtrade price (or market price if higher) for the cocoa, farmers' groups receive extra Fairtrade premium payments to invest in long-term community and business projects of their own choice, such as education and healthcare. The sugar in the product will also be Fairtrade certified sourced from Belize.

The trade and development minister, Gareth Thomas was quoted as saying "I am glad to see Kit Kat become Fairtrade certified, giving more British shoppers the chance to improve the lives of some of

the world's poorest people. This will give thousands of Ivorian cocoa farmers better opportunities to trade their way out of poverty. " So, what can be better than enjoying the world’s favorite biscuit bar during break time, while virtually helping thousands of people in their financial distress at the same time?