GBS 233 Quiz 4 – Flashcards
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The journalistic approach asks all of the following questions EXCEPT
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Whether?
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In order to convey a business message, you decide to use a form of media that can convey complex ideas quickly and is less intimidating than long blocks of text. This illustrates which of the following types of media?
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Visual
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The process that helps ensure a business message is both effective and efficient is known as which of the following?
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Three-step writing process
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Media is grouped into all of the following categories EXCEPT
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creative
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Which of the following is an informal technique for gathering information about your message
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Consider the audience's perspective, listen to the community, read reports and other company documents, and talk with supervisors, colleagues, or customers
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The advantages to written media include all of the following EXCEPT
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offers unlimited opportunities for timely feedback
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Your audience might be skeptical of the information in your message. After evaluating the scenario, which of the following approaches should you take?
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Indirect approach
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Which of the following will most likely NOT be a step in conducting an analysis of an audience?
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Ignoring less influential audience members
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Before writing a business message, you decide to narrow your focus by writing everything that comes to mind on a topic for a set period of time. This scenario demonstrates which of the following?
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Free writing
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Talking through a communication challenge before trying to write it BEST illustrates
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storyteller's tour
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Which of the following questions should NOT be asked when deciding whether or not your message has purpose
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Are you being properly compensated for composing the message?
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A person is composing the message. After evaluating the scenario, which of the following steps in the writing process will be implemented?
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Writing
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Which of the following is NOT an advantage of electornic media
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Messages might involve security risks
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A graphic method used ot generate and organize ideas is known as
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mind mapping
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A person is selecting the best medium for a message. After evaluating the scenario, which of the following steps in the writing process will be implemented?
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Planning
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The disadvantages to visual media include all of the following EXCEPT
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can convey complex ideas and relationships quickly.
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If you want a lot of questions and interaction with your audience, what type of media would you choose
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Oral
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Which of the following CANNOT be argued to be part of the journalistic approach
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Asking whether or not someone cares about a topic
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A person is revising a message. After evaluating the scenario, which of the following steps in the writing process will be implemented?
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Completing
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John is considering sending a message commenting on the company's latest campaign but he does not think it will impact the decision to continue the advertisement. What question should John ask when deciding whether or not his message has a purpose?
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Will anything change as a result of your message?
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What you hope to accomplish with your message is known as a
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specific purpose
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Sue is developing an audience profile for her message. Which of the following is NOT correct
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The audience reaction does not need to be forecasted
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Good organization of information is important because
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it helps your listeners understand your message, it helps receivers accept your message, it saves your audience time, and it saves you time and consumes less of your creative energy
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You have to deliver a message this week to a room of about a dozen people and a message next week to 1,000 people. Between the two presentation,s you alter and adjust the approach of your delivery. This illustrates which of the following steps to analyzing an audience?
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Determine audience size and geographic distribution
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You are composing a business message and are determining audience needs and obtaining the information you need to meet those needs. In which of the following steps in the writing process are you engaged?
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Planning
