Chapter 21 Medical Practice Marketing and Customer Service – Flashcards
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Advocate
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An individual who represents the patient when healthcare decisions are made.
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Blog
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An online journal that providers can use to share their experiences in caring for patients.
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Cost benefit analysis
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An assessment that weighs the benefit of attracting patients against the cost required.
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Liaison
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An individual assigned to communicate between multiple parties when the financial responsibilities of decreased patient's estate are settled.
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Patient-centered medical home (PCMH)
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A model philosophy intended to improve the effectiveness of primary care. This approach is promoted by the National Committee for Quality Assurance (NCQA)
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Patient navigator
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A person who identifies patients' needs and barriers and assists by coordinating care and identifying community and healthcare resources to meet the needs.
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Site map
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A list of all Web page links on a website.
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Social media
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Internet-sponsored, two way communication between individuals, individuals and businesses, or between businesses..
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Target market
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The group of people most likely to need the medical services the practice offers.
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Telemedicine
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Video-conferencing technology that enables the delivery of quality healthcare at a distance.
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Which describes a two-way communication between the healthcare facility and the consumer where promotion of the business takes place and consumers can respond positively and negatively?
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Social media
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An organized _________ will make a website easier and friendlier for followers.
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site map
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When looking for graphics, the index file will be saved as what kind of file?
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GIF
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What measure is one of the best ways to retain patients and ensure patient loyalty in the medical practice?
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High quality customer service
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Who is an individual that represents the patient when making his or her healthcare decisions?
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Advocate
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When creating a website for your office it is important to _________ with the provider and patients to meet healthcare needs in the community.
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collaborate
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Which concept includes traditional care of acute and chronic patient problems but also good health and preventative care?
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Comprehensive care
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What is a questionnaire designed to gather specific information about a topic or services?
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Survey
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Customer service is key to building a loyal patient base and growing a practice through _________.
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referrals
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What is the deliberate organization of patient care activities between two or more parties or participants?
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Coordinate of care
