SEM – Flashcard
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A need is something you would like to have
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False
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Age, income, and occupation are examples of demographic information
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True
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Market segmentation is the first step toward understanding consumers groups and determining target markets
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True
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Psycho graphic information reflects what products consumers use and how often they use them
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False
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Marketers must select only one method of segmentation when creating and implementing their market strategies
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False
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The consumer is the individual who purchases the product or service
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False
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Market research provides an opportunity for companies to get to know their customers
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True
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A target market generally shares one or more similar and identifiable need and/or want
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True
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Sports and entertainment marketers decide upon a competitive position which enable them to distinguish their own products from the offerings of their competition
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True
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Positioning strategies are all about perception
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True
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An advertising agency is an organization that decides on and implements an advertising strategy for a customer
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True
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Broadcast media includes posters, game/event programs, point-of-purchase promotions, and direct mail pieces
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False
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Print, broadcast, and online media are examples of advertising mediums
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True
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Sports consumers are people who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports
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True
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The marketing mix consists of variables that can not be controlled by marketing professionals
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False
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Niche marketing refers to a marketing strategy in which an organization exploits a customers wants or needs that is already being fulfilled by a competitor
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False
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Which of the following benefits are associated with marketing? (Three answers)
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Adding perceived value to goods and services, providing a variety of goods and services, increasing production
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Which of the following is a requirement of the exchange process?
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Each party must be free to accept or decline an offer
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Price, product, place and promotion are all components of the...
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Marketing Mix
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ESPN's X Games programming is an example of...
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Niche marketing
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Demographic statistics might include information about...(one answer)
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Age
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Classifying consumers in the North, South, East, and West regions of the Unites States is an example of what segmentation?
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Geographic
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Blank involves the goods, services, or ideas used to satisfy consumer needs
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Products
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Which of the following is NOT a segmentation base?
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Product usage
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Which of the following is a consideration when evaluating target markets?
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Reachable
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Positioning is typically defined by consumers on the basis of...
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Important attributes
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The effective selection of a positioning strategy involves...(Three answers)
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Identifying possible competitive advantages, choosing the right competitive advantages, and avoiding positioning errors.
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Five Hour Energy's effort to promote the fact that its product contains zero calories compared to competing products that are often higher in calories provides an example of...
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Product Differentiation
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Blank is a marketers plan for changing consumers' perceptions of a brand in comparison to competing brands about customers to improve business decision making.
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Re-positioning
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Which of the following are examples of sports consumers? (three answers)
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Referees/officials, A NY Knicks season ticket holder, and a baseball card collector.
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How do sports consumers participate in the exchange process?(two answers)
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Participants as consumers and spectators as consumers
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Television and radio commercials are an example of...
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Product Differentiation
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Printed media displayed for promotional purposes in sporting venues is an example of...
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Product Placement
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Information that provides descriptive classification of consumers
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Demographic Information
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Variables that are controlled by marketing professionals in an effort to satisfy the target market
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The Marketing Mix
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A philosophy that a company's success is ultimately dependent upon efficient identification of consumer needs and wants and the ability to satisfy them.
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Marketing Concept
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A marketing transaction in which the buyer provides something of value to the seller in return for goods and services that meet that of the buyer's needs or wants
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Exchange Process
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The process of carving out a relatively tiny part of a market that has a very special need not currently being filled
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Niche Marketing
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The fixing of your sports and entertainment entity in the minds of consumers in the target market
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Positioning
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Any paid non-personal form of communication by an identified company promoting goods and services
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Advertising
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The process of identifying groups of consumers based on their common needs
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Market Segmentation
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Something you have to have and that you cannot do without
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Need
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People with a defining set of characteristics that set them apart as a group
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Target Market
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Many signs indicate continued growth in the sports and entertainment industry
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True
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ESPN and CNN feature daily sports business columns on their website
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True
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Sports and entertainment marketing is not a new player on the field of multi million dollar industries.
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False
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The sports and entertainment marketing field has grown with fan support and consumer willingness to spend discretionary income on sports
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True
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Fans who go to extremes to show their loyalty to their favorite team, athlete, band, actor, or other celebrity are often referred to as "superfans"
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True
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Teams have fewer outlets available to them to drive revenue than they did when the field emerged in the early 1900's
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False
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Sports and entertainment business is covered by media with more frequency now than in the early 1900's
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True
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Sports and entertainment products and services have international appeal.
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True
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The introduction of the Internet has not had any impact on the growth of the sports and entertainment industry
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False
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The sports industry ranks among the top five industries in overall revenue..
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False
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The sports industry is more than twice the size of the auto repair services and parking industries.
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True
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Michael Jordan is not considered a pioneer in the history of sports and entertainment marketing.
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False
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Thousands of Harry Potter fans camping out in line before the premier of the final film "Harry Potter and the Deathly Hallows: Part 2" is an example of Fandom.
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True
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Many media rights deals provide exclusive coverage rights.
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True
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Media rights are important to sports and entertainment properties because of the revenue.
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True
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Media refers to a means of communicating a message to large numbers of people.
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True
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The increase in what is credited for the tremendous growth experienced by the sports and entertainment industry?(three answers)
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Sports participants, people watching sports, and attendance.
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Blank refers to a means of communicating a message to large numbers of people.
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Media
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Which of the following provided revenue sources in the early days of team sports?
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Concessions
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Which of the following does NOT provide revenue sources in the team sports today?
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Individual athlete endorsements
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Blank indicates that we will see continued growth in the sports and entertainment industry.(three answers)
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A substantial rise in the sale of music videos, Apple's I-Tunes music store selling over 20 million music downloads, and the NBA offering All-Star balloting for in 17 different languages.
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The acronym SEM stands for...
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Sports and Entertainment Marketing
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Which area of the sports industry generates the most revenue?
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Advertising
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Which of the following most closely describes what Fandom is?
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A subculture of fans
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Recognized as the visionary for Monday Night Football and is responsible for slow motion and instant replays
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Roone Arledge
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Jim Henson created...
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The Muppets
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Identify a sports business pioneers and their contributors to industry growth
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Danica Patrick; she is the first woman to become a NASCAR driver.
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Identify an entertainment business pioneers and their contributions to industry growth
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Jim Henson; he created The Muppets who are still loved and watched today.
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Television networks, satellite programming and video games are all segments of the sports industry.
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False
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Professional team sports are finding it increasingly difficult to achieve financial success and turn a profit, due in large part to inflates athlete salaries
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True
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The sale of ancillary products makes a profit for film creators in the form of sales, royalties and licensing fees
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True
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Professional sports teams do not rely on ticket sales as a major revenue stream
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False
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All professional sports teams are profitable
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False
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Hollywood films that gross over $100 million are always profitable
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False
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Event management, facility management and health club management all represent segments in the sports business industry
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True
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Luxury suite sales are an example of a revenue stream for many sports franchises
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True
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The two most critical elements in determining a sports franchise's value are the team's performance and how wealthy the owner is
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False
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Ancillary products are products related to or created from a core product
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True
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Royalties are people that have created products that are copyrighted.
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False
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A Coke cup sitting on the judges desk during an episode of American Idol is an example of product placement
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True
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Blank could be an example of a revenue stream for a professional sports team.
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Luxury suite sales, sponsorship, and parking
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Blank can be defined as a group of similar types of products or services offered to customers by businesses within the same industry
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Industry Segments
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Blank are the means for an organization's cash inflow, typically as the result of the sale of a company's product or service.
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Revenue Streams
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Blank are products related to or created from the core product.
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Ancillary Product
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Which of the following are examples of costs incurred by a sports team?
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Investment in the customer, player salaries and staff payroll, and facility rental
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A blockbuster Hollywood film might generate what ancillary products?
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DVD, merchandise rights, and videos
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Blank is an example of how sports and entertainment marketers effectively follow industry trends
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Industry journals, on-line news, and research
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Blank is not an example of a revenue stream at a local cinema
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DVD sales
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Which of the following are segments of the entertainment industry?
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Recorded music
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List three examples of segments within the sport industry.
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Health clubs, event management and facility management
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List three sources of revenue
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Parking, ticket sales and concessions
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List three expenses in SEM
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Facility rental, salaries, and equipment
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Marketing is developing, promoting, and distributing products that satisfy customer needs and wants
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True
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The term marketing could refer to many different business activities, such as selling, promoting, and publicity
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True
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Cross promotion is the convergence of two entertainment properties working together to market products or services
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True
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Creating a budget for a company's marketing plan or analyzing the cost effectiveness of particular promotion is considered functions of financing
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True
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Sports and entertainment products are non-perishable
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False
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The event triangle refer to the relationship between a company and an athlete or celebrity
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False
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The process of working with government officials to provide public support for an event could be considered part of event marketing
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True
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Discretionary income is money left to spend after necessary expenses are paid
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True
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Copyrights and trademarks would be considered tangible product attributes
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False
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Customer loyalty is a customer decision to become a repeat consumer of a particular product or brand
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True
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The Black Eyes Peas performing at Super Bowl's halftime show is an example of cross promotion
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True
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Distribution is the process of determining how best to get products and services to consumers
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True
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Sports consumers already know the outcome of the event in which they are participating before the event takes place
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False
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One similarity between sports and entertainment is that each activity is one that entertains or occupies our time
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True
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Sports marketing and sports management refer to the same practices
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False
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Entertainment marketing is the process of developing, promoting, and distributing products, or goods and services, to satisfy customer's needs and wants through entertainment, or any diversion, amusement, or method of occupying time
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True
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Leisure time is the time available to people when they are not working or assuming responsibilities
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True
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A local blues festival and local ballet provide an example of the competition for the entertainment dollar
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True
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Coca-Cola's sponsorship of the Olympics is an example of the marketing of sports
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False
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The NHL's Carolina Hurricanes strategy to offer payment plans to ticket buying customers is an example of distribution
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False
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Blank is defined as a source of diversion or physical activity engaged in for pleasure.
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Sports
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Which of the following is NOT a function of marketing?
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Tangible product identification
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Film, radio, television and music are all examples of...
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Entertainment
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Sports and entertainment marketing products are unique in that they are both...
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Perishable
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Which of the following are examples of event marketing?
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Marketing the event to athletes to secure their participation, marketing the event to corporations to urge sponsorship and general event support, and creating a publicity strategy incorporating a plan to utilize the media to increase coverage of the event.
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Without sponsorships and corporate support, many events would...
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Not be profitable
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Which of the following is not considered to be one of the 5 p's of marketing
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Pricing
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Three key components of the event triangle include
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Event, sponsor, spectator
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Blank is money left to spend after necessary expenses are paid
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Discretionary Income
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Which of the following would be considered an example of an intangible attribute?
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The "thrill" of winning a competition
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The key differences between sports and entertainment involve...
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Being scripted, spontaneity, and emotion
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Blank can be defined as the process of gathering and using information about customers to improve business making decisions.
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Marketing information-management
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Technology has advanced the role of sports and entertainment marketing in many ways including:
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On-line video rentals, web marketing, and streaming audio and video.
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Which of the following organizations would be most likely to engage in strategic entertainment marketing?
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Six Flags, Disney World, and Pixar
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The Chicago Bulls selling special "holiday" ticket packages to fans is an example of...
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Marketing of Sports
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The role of corporate support in event marketing has what in the past few decades?
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Increased
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The marketing in which the businesses and products offered to its buyers are sport related and may be goods, services, people, places or ideas.
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Sports Indusrty
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Goods and services that are capable of being physically touched.
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Tangible
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Whatever people are willing to spend their money and spare time viewing rather than participating.
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Entertainment
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A physical location where call are placed, or received, in high volume for the purpose of sales, marketing, customer service; typically through the use of telemarketers.
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Call Center
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Determining how best to get products and services to consumers
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Distribution
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The time available to people when they are not working or assuming responsibilities, often referred to as free time
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Leisure Time
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The act of using sports as a platform to market the products or services and increase sales or the process of marketing and selling of the sports property itself.
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Sports and Entertainment marketing
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The goods and services designed to provide benefits to a sports spectator, participant or sponsor.
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Sports product
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Emphasizes the relationships between producers and consumers in the sports marketing model
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Event Triangle
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The process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants
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Marketing
