Marketing unit 2: Decision making/ problem solving – Flashcards
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Routine Problem Solving
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Frequently purchased, low cost items
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Limited Problem Solving
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purchasing an unfamiliar or a somewhat complex product that requires an information search before purchasing
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Extensive Problem Solving
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used when buying an unfamiliar or expensive product or one that requires considerable emotional or psychological investment
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Decision making steps
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1. Problem Recognition 2. Information Search 3. Information evolution 4. Purchase decision 5. Evaluation after purchase
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Problem Recognition
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consumer recognizes the problem
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Information Search
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need info to help you to make purchase decision
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Information evolution
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compare products
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Purchase decision
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recognized need,done some reasearch and evaluated alternatives - ready to buy
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Evaluation after purchase
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post purchase evaluation reasons to support the purchase
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Cognitive Dissonance
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Can't make up your mind if you like it or not
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Buyers remorse
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Not what you wanted
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Impulse buying
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Little or no advice planning
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Valuing time
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Putting a value on time- less time shopping, cooking, & repairing things- more on recreation
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Seeking Buying Convenience
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the product the store the credit
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Patronage Motives
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having a favorite company that you are reliable towards
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Patronage Motives examples
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Location of the store Customer services Assortment Treatment By Salesperson Grouping of Stores
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where consumers decide to buy
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home work school traveling store
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when do you buy
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season day time of day
