Question 1

These are two major issues related to marketing ethics.  The correct answer is: marketing

Accepted Answer

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.

Question 2

A strong ethical climate and social responsibility often (though not always) go hand in hand.  The correct answer is: be more socially responsible.

Accepted Answer

Compared to the average company, firms with strong ethical climates tend to

Question 3

Firms should begin establishing an ethical climate at the planning phase by including ethical statements in the firm\'s mission or vision statements.  The correct answer is: Planning

Accepted Answer

If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?

Question 4

Some managers believe that firms should focus on increasing shareholder value and need not concern themselves with social responsibility.  The correct answer is: beyond the norms of corporate ethical behavior.

Accepted Answer

Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility. These business leaders consider corporate social responsibility to be

Question 5

Among the most important controls is policing potential violations of human rights and child labor laws. Deciding to avoid these violations would be an element of implementation, and adding it to the mission statement would take place during the planning phase.  The correct answer is: the mission statement.

Accepted Answer

Policing potential violations of human rights and child labor laws is an important component of

Question 6

The primary stakeholders are the employees whose retirement programs are changing.  The correct answer is: employees.

Accepted Answer

Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the

Question 7

This question evaluates the outcome of marketing decisions, which takes place in the control phase.  The correct answer is: control

Accepted Answer

Denny is considering the question, \"Did our actions have a negative impact on any stakeholder group?\" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process.

Question 8

When using the Ethical Decision-Making Framework, the first step is to identify the issues. The next three steps are to gather information, brainstorm/evaluate alternatives, and finally to choose a course of action. Toyota, in its recall, had chosen a course of action.  The correct answer is: choose a course of action

Accepted Answer

When Toyota owners began to report problems with sticking accelerator pedals and non-functioning brakes, Toyota at first ignored or rejected the claims. Eventually, the company evaluated the issue and did a recall. Which of the four steps of the Ethical Decision-Making Framework was Toyota performing when it recalled several of its 2007-2010 models?

Question 9

Substituting an unknown or less popular fish for a more popular one is unethical and becoming more common. The regulations on fish labeling and naming, however, are flexible, so in many cases this is not illegal.  The correct answer is: Fisheries and restaurants are substituting a less popular fish for a more popular one without the consumer\'s knowledge.

Accepted Answer

The chapter opening case on the fishing industry focused on what ethical dilemma?

Question 10

Even in economically constrained settings, 38 percent of U.S. consumers actively tried to purchase from companies they considered responsible.  The correct answer is: actively tried to purchase from companies they considered responsible.

Accepted Answer

A recent poll conducted by Time magazine found that 38 percent of U.S. consumers

Question 11

Previously, real estate agents could withhold information from buyers unless the buyers explicitly asked for it.  The correct answer is: withholding information.

Accepted Answer

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems. Previously, they were only expected to answer buyers\' questions. The new regulation addressed the marketing ethical problem of

Question 12

Hisaoki failed to identify possible ethical issues in advertising alcoholic beverages at a child-related event.  The correct answer is: identify issues.

Accepted Answer

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for handicapped children. The letter writer is critical of a banner displayed at the event, with the logos of alcoholic beverages and Hisaoki\'s company name. Hisaoki never considered that this problem might arise. In the Framework for Ethical Decision Making, Hisaoki\'s company failed to

Question 13

Obeying the law when it comes to safety isn\'t sufficient to be considered socially responsibleâthe firm is simply behaving legally. Using recyclable materials would be a socially responsible practice, but it serves society (the environment), not specifically customers. Similarly, fair pay practices serve employees, not specifically customers. Apple can exhibit socially responsible behavior toward customers by treating their personal information with respect.  The correct answer is: By protecting the privacy of personal information collected on its website.

Accepted Answer

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?

Question 14

The school board has completed the first two steps of the Ethical Decision-Making Framework. The third step is to assemble the stakeholders to brainstorm and evaluate alternatives.  The correct answer is: engage in brainstorming and evaluate alternatives.

Accepted Answer

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group\'s concerns. In the Ethical Decision-Making Framework, its next action should be to

Question 15

Corporate social responsibility generally entails voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.  The correct answer is: profit.

Accepted Answer

All of the following terms are generally associated with the definition of corporate social responsibility EXCEPT

Question 16

Different questions must be asked at each stage of the strategic marketing planning process.  The correct answer is: vary at each stage of the process.

Accepted Answer

When looking at ethical issues associated with the strategic marketing planning process, questions

Question 17

Robert Wood Johnson wrote the Credo in 1943, and it has guided Johnson and Johnson through several crises.  The correct answer is: has guided the firm since it was written in the 1940s.

Accepted Answer

The Johnson and Johnson Credo

Question 18

In the study shown in the text, car salespeople were rated the least ethical profession of the choices given.  The correct answer is: car salespeople

Accepted Answer

In a recent Gallup survey, which of the following professions was rated lowest in ethical standards?

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