Jamba Juice Essay Example

was founded in Orem, Utah, and also was a prominent smoothie company at the time. Since then Jamba Juice has expanded to become one of the nation's best known smoothie chains, emphasizing the benefits of a healthy lifestyle. Since entering the market in New York City, June 2004, Jamba Juice has opened 19 locations across the city and it continues to open more locations. The first location was Columbus Circle and 59th Street, in the basement of the Time Warner Center and is part of the Whole Foods Market seating area. Other locations include one just south of Union Square, and one in the Port Authority Bus Terminal.

On March 13, 2006, Jamba Juice agreed to be acquired by Services Acquisition Corp. International for $265 million. Services Acquisition is headed by Steven Berrard, former CEO of Blockbuster Inc.

Upon closing of the transaction, the publicly traded Services Acquisition changed its name to Jamba, Inc. [15] Paul Clayton is the current President and CEO of Jamba, Inc.  Origin of name The creators of Jamba Juice came up with the name (pronounced: "JOHM-BUH") during a brain storming session. Prior to 2007, the company's website claimed that "Jamba" derives from the "African" word "Jama," which means "to celebrate".The literal translation meaning "To celebrate Juice.

"The etymology has since been removed from the company's website. Direct e-mails to the company claim it to be of West African origin, but it does not specify from which of the estimated 1800 African Languages it derives. There is a town named "Jamba" in Angola, which may be related to the word "jamba," meaning "Elephant" in Umbundu, a language spoken in southern Angola. The town became

relatively well-known as the headquarters of UNITA during the Ronald Reagan Administration in the USA. [edit] NutritionJamba Juice uses real fruit and processed fruit juices from concentrate.

All smoothies, except for its "All Fruit Smoothies," contain another ingredient, as per the recipe: sherbet, frozen yogurt, sorbet, plain yogurt, lower-calorie dairy base or soymilk. Jamba Juice is frequently criticized for selling smoothies with more sugar than is recommended by the USDA to consume in one day. Because of this, Jamba Juice introduced "Enlightened Smoothies" in 2004 with less sugar and fewer calories and carbohydrates. They have since been renamed "Jamba Light.

The Lower-calorie dairy base (formerly called Enlightened Base) is made with Splenda, non-fat milk and whey protein. In addition to the smoothies, Jamba Juice sells fresh-squeezed orange juice and carrot juice, as well as wheatgrass juice shots. Jamba Juice also offers a substitute to coffee, for a caffeine fix, called Matcha Green Tea, which can be taken in a smoothie or as a small 4-ounce shot with soy milk, orange juice, or a mixture of the two, called a "matcha dream shot". All of these are similar to an espresso shot with a more appetizing taste to some.

Jamba Juice also offers boosts (dietary supplements). Each smoothie and yogurt blend comes with the option of one free boost addition, from a selection of six such as Soy Protein, Immunity, Energy, Daily Vitamin or Fiber. The Protein Berry Workout, Coldbuster, Fit 'N Fruitful, and Heart Defender each come with a boost, so upon purchasing, the consumer has the option of adding an extra boost in addition to the boost already added. Extra boosts, such as Weight Burner, Matcha, or

Heart Happy or another of any of the six free boosts may be added for fifty cents. Prices vary by region (a medium size smoothie ranges from about $3. 85 to $5).

Any smoothie can be modified from its standard recipe. Every customer has the opportunity to remove ingredients and substitute others. This is recommended to customers who have varied dietary needs. 2008 changes Effective December 27, 2007, changes affecting the boosts and smoothies are as follows: The free boosts will be Soy Protein, Immunity, Energy, Fiber, Daily Vitamin, Green Caffeine, and Calcium (Although they no longer appear on the menu). The Calcium Boost has similar effects and products as contained in the Femme, however the Femme is officially being discontinued because of the iron intake.

The super boosts will be Whey Protein, Heart Happy, Antioxidant, Matcha, Weight Burner, Omega 3, and 3g Charger. The former Fit N' Fruitful now has no lime sherbet or green tea included. It now has passion mango juice, lemonade, strawberries, mango, peaches, and the weight burner boost, which makes it lower in calories. The 3g Energizer is one of the new drinks that is related to raspberry lemonade.It includes, passion mango juice, lemonade, strawberries, raspberries, lime sherbet, orange sherbet, energy boost and the new 3g charger boost.  2007 Nestle Deal and Entrance into Breakfast Foods Starting on February 28th, 2008, Jamba Juice Company will launch a new line of breakfast Smoothies(will be offered in either a 12 oz. or 16oz. size) and Breads. In December 2007, it was announced that Jamba would be partnering with Nestle to lend its name to a line of healthy, ready-to-drink beverages under the Jamba brand.

Starting on February 28th, 2008 Jamba Juice began selling entirely new baked goods.