Writing Workshop: Visual Media Analysis – Flashcards
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While revising your media analysis essay, remove
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any ideas that do not fit or reinforce your overall viewpoint.
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Look at the advertisement.
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Which best describes the target audience of this advertisement
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young adults who want to stay healthy
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Read the following excerpt from a media response essay.
The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults.
In this excerpt, the writer is
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giving an explanation of the target audience.
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Look at the advertisement.
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Which best describes the persuasive media technique used in this advertisement?
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flattery, because it implies that the viewer has the power to stop the flu
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Look at the advertisement.
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Which best describes the persuasive media technique used in this advertisement?
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universal appeal, because it references commonly held values about home and family
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Read the following writing prompt.
Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences.
The purpose of your response essay will be to
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analyze the Department of Education's literacy ad campaign.
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Which of the following slogans best exemplifies the bandwagon technique?
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"America has fallen in love with Morning Bran Cereal. Isn't it time you fall in love too?"
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Which of the following slogans best exemplifies the flattery technique?
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"You're the best there is! Shouldn't your breakfast cereal also be the best?"
