Writing Workshop: Visual Media Analysis Flashcard

Which of the following slogans best exemplifies the bandwagon technique? "America has fallen in love with Morning Bran Cereal. Isn't it time you fall in love too?" "You work hard all day. Let Morning Bran Cereal start your day." "The first steps of the day should be strong ones. Let Morning Bran Cereal help you get up." "Morning Bran Cereal, made the natural way."

Read the following paragraph. The "Read Books, Share the Love" advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy. Which of the following revisions would most improve this paragraph? correcting punctuation and spelling errors better explaining the target audience discussing techniques used in the ad reorganizing the order of the content

Which of the following slogans would most likely appeal to parents of young children? "Drink milk! It's cool!" "Milk: nature's barricade between you and bone disease." "Milk, for growing bodies and blossoming young minds." "Let's warm up and energize. Drink milk!"

Look at the advertisement. mc003-1.jpg Which persuasive media technique is used in this advertisement? bandwagon flattery universal appeal idealism

When writing a media response essay, ensure that your thesis statement includes both your topic and your point of view. does not state why the ad campaign was effective. does not distract the reader by being too interesting. is more analytical than interesting.

Read the following excerpt from a media response essay. The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults. In this excerpt, the writer is providing a thesis that reflects topic and viewpoint. ending the essay with a strong conclusion. analyzing the advertising methods of the ad. giving an explanation of the target audience.

Which step must you complete before writing a media assessment essay? finding strong supporting details to prove your point seeing all of the advertiser's ads from the past and present discussing the ad with a media specialist watching ads from competitors

Look at the advertisement. mc006-1.jpg Which best describes the persuasive media technique used in this advertisement? flattery, because it implies that the viewer has the power to stop the flu flattery, because it implies that the viewer can help others stop the flu bandwagon, because it implies that the viewer should join others in stopping the flu bandwagon, because it implies that the viewer is at fault for not stopping the flu

Read the following paragraph. The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions will most likely improve this paragraph? the addition of a strong topic sentence the inclusion of the ad's purpose the determination of the ad's target audience the evaluation of the ad's technique

While revising your media analysis essay, remove any material from outside sources. all evidence that supports your thesis statement. any ideas that do not fit or reinforce your overall viewpoint. all evidence that is biased.