Writing for the mass media- Journalism Stovall chapter 5 JMC Reporting with text – Flashcards

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Lead Paragraph
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Most important fact of the story.
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straight news lead
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just the major facts about the story
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summary news lead
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more than one main fact
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blind lead
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people in the story are not named
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direct address lead
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speaks directly to the reader
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question lead
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asks a question
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direct quote lead
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quotes
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indirect vs direct quote
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direct: all of the words are from the person. Indirect: some are not in quote
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direct address lead
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speaks directly to the reader
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question lead
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asks a question
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direct quote lead
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quotes
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indirect vs direct quote
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direct: all of the words are from the person. Indirect: some are not in quote
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direct address lead
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speaks directly to the reader
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question lead
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asks a question
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direct quote lead
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quotes
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informational summaries
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give readers a summary of a long story
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provocative summaries
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try to pique the interest of the reader with not only info but also opinion and attitude
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inline link
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takes the words of a story and turns them into a link
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link list
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can be placed at any point in the story (inline linking)
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indirect vs direct quote
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direct: all of the words are from the person. Indirect: some are not in quotes and are paraphrased
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direct address lead
answer
speaks directly to the reader
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question lead
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asks a question
question
direct quote lead
answer
quotes
question
direct address lead
answer
speaks directly to the reader
question
question lead
answer
asks a question
question
direct quote lead
answer
quotes
question
direct address lead
answer
speaks directly to the reader
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