What is Demography? – Flashcards
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What is Demography?
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scientific study of human population
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Who coined the term?
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Achille Guillard; Demos - people Graphein - to write about
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What is population size?
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How many people are there (in a certain area)
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What is population growth/decline?
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How does the number of people change over time
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What are population processes?
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Fertility, Migration, mortality.
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What is population distribution?
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Where people are located and why
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What is population structure?
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the distribution of people in a certain area, differentiated by their age group
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What is population characteristics?
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the things that puts people alike in a given area.
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Demography is related to almost everything and shapes the world but it does not determine the world. T/F
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True
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What is geodemographics?
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the study and grouping of the people in a geographical area according to socioeconomic criteria, esp for market research.
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____ people are has a tremendous influence over ___ they are.
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where; who
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How is demographics applied to politics?
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# of seats in the House of Representatives; the influence of population and government programs; elections
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Apply demography to social planning
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Used for services within the communities - education, sanitation, economic development
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What is carrying capacity?
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the number of people that can be supported given the resources of an area and the way people living in this area use these resources.
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What are the 3 concepts of marketing demography?
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segmenting markets, targeting, and cluster marketing.
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What is segmenting markets?
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tailoring products and services to a specific demographic group
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what is targeting?
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aiming the advertising of a product or service to a specific demographic group
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what is cluster marketing?
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relating demographic information about people to information about where they live.
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Who is the father of demography?
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John Graunt
