Visual Merchandising and Display_ Unit 3: Chapter 10 (6th edition)

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articulated artist
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A life size form or abstract mannequin based on small wooden miniatures used by artists and designers to get correct anatomical proportions and poses for figure drawing. Lends itself to decorative and undressed applications as well as fully dressed and accessorized setups.
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bra form
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A headless, armless form that ends just below a defined bustline, with or without shoulders. The forms are usually scaled to wear a size 34B. Junior bra forms are proportioned for a size 32A bust.
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bust form
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An armless, headless form that ends just below the waistline; it has a defined bust and is used to show ladies’ blouses and sweaters.
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cutout figure
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A silhouette of wood or heavy board. Clothes are pinned or draped over it for frontal view of the merchandise. Because the figures are two-dimensional, they provide very little form to the merchandise.
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cutout form
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A wooden silhouette to which life-size photographs of frontal views of men and women are applied. The arms are sometimes removable. Sophisticated and trendy; a boutique look rather than a department store approach.
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draper
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Consists of a gently curved hanger on top of a rod and serves to show a dress, sweater, jacket, and so on.
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dress form
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An armless version of the three-quarter form.
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European display techniques
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Small shop, or boutique-type, display techniques.
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flying
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A technique for showing merchandise whereby, through the use of wires, pins, and tissue-paper padding, garments seem to be soaring through a display window.
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form
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A three-dimensional representation of a part of the human anatomy, such as the torso, the bust, or the area from shoulder to waist or from hips to ankles.
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hanger
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A device for hanging garments; it can be an alternative to the mannequin. Ideally, a dimensionalized, or padded, hanger should be used to ensure that the garment drapes better.
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inflatables
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A specially contoured and constructed vinyl or plastic \”balloon\” that can be dimensionalized when inflated with air or helium. It can be reproduction of products, logos, symbols, comic strip characters, or everyday objects blown up out of proportion to float over a floor unit or hang down from a ceiling.
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lay-down techniques
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The folding, pleating, and placement of garment next to garment and accessories next to the featured garments. Lay-down requires all the basics of good composition.
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pants form
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A male or female form that goes from the waistline down to, and including, the feet. Men’s form will usually wear size 30 trousers with a 32-inch inseam. Female pants forms are designed to wear a size 8. If the legs are crossed, one leg will be removable to facilitate dressing the form. It is often provided with a foot spike that will hold the form in a standing position.
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panty form
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A waist-to-knees form for showing panties,girdles, or bikini bottoms. These forms are about 2 feet tall and are usually used for counter and ledge displays.
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pantyhose form
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A lightweight female form that extends from waist to toes. The toe can be set into a toe bracket, permitting the form to stand in an upright position. It may also be inverted to rest on its waist, with the legs up. The same form can also display stretch tights and pants.
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pinup techniques
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Make use of a panel, a wall, or some other vertical surface onto which a garment can be pinned, shaped, and dimensionalized. Pads, tissue, and straight pins are used to fill out the garment where the form is needed. Accessories are pinned on at appropriate locations, and shoes are placed in front of the \”dressed\” panel.
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rigged suit form
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A mannequin that is dressed and pinned so there are no wrinkles or creases; the arms typically hang straight down, with the shirt sleeve neatly positioned to peek out.
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shell form
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A half-round, lightweight partial torso form similar to a bra, blouse, or sweater form. The front is fully sculpted, but the back is scooped out.
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shirt form
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The male version of the bust form.
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soft sculpted figures
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A life size doll covered in black, dark brown, or off-white jerseylike fabric, with little or no facial detail. The skeleton of this abstract figure is a bendable wire armature that is embedded in soft, spongy foam filler.
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stocking form
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A form in the shape of a leg, used for merchandising hosiery. It has a hollow top into which the waistband of the hose can be inserted. The form is available in assorted lengths, depending on the merchandise to be displayed, such as thigh-high, knee-high, or calf-high.
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suit form
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Traditionally, a headless, legless and often armless gray jersey-covered torso made of paper-mache; the unit is supported by a rod attached to a base
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three-quarter form
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A form that has a body extending to the knees or just below. It can have an adjustable rod and a weighted base. Usually, it has a head, and the legs are parted. It may or may not have arms.
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torso form
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A headless three-quarter form that comes just to the knees.
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trunk form
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A male form generally starts at the diaphragm (above the waistline) and continues to just below the knees; shorter forms are cut at midthigh. It is used to show shorts, underwear, swimwear, and so on.

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