VIC 3001 Exam 2 – Flashcards
42 test answers
Unlock all answers in this set
Unlock answers 42question
PNG
answer
Limited to single layer
cross platform
web graphics
multiple levels of transparency
Unlock the answer
question
PSD
answer
Photoshop
native file
not cross platform
preserves layers
large file size
not for web
Unlock the answer
question
TIFF
answer
Same as PSD except is cross platform
Unlock the answer
question
Big Ideas: Internet Photos
answer
-Cannot pull image from web without permission
-Cannot pull image from web for print at all
Unlock the answer
question
Categorical Imperative
answer
Right is right and must be done under all circumstances
Unlock the answer
question
Utilitarianism
answer
The consequences of actions are important in deciding whether or not they are ethical
*greater good for the greater number**
Unlock the answer
question
Hedonism
answer
YOLO
Unlock the answer
question
Golden Mean
answer
Virtue at the mean between 2 extremes of excess and deficiency
Unlock the answer
question
Golden Rule
answer
Do unto others as you would want done to you
Unlock the answer
question
Veil of Ignorance
answer
Considers all people as equals with no knowledge of class or human differences
Unlock the answer
question
3 Human Needs
answer
System- fight or flight
Social- acceptance
Self- money, food, comfort
Unlock the answer
question
Promised land
answer
Buy our product and follow us to the promised land
Unlock the answer
question
Self-Persuasion
answer
No one is better than you at persuading yourself
Unlock the answer
question
Altercasting
answer
Casting people into social roles makes them behave as such
Unlock the answer
question
Social Proof
answer
8million served!
Unlock the answer
question
Humor
answer
Incongruity resolution: out of the ordinary
Unlock the answer
question
Mere Exposure
answer
The more we see it the more we like it
Unlock the answer
question
Anchoring
answer
Benchmark of information to which we compare another option
Unlock the answer
question
Anthropomorphism
answer
Presenting info in a way that describes an animal or object in human terms
Unlock the answer
question
Omniphasism
answer
All in balance
Unlock the answer
question
Personal Image Perspective
answer
gut reaction
Unlock the answer
question
Historical Image Perspective
answer
Determination of importance of the work based on time line
Unlock the answer
question
Technical Image perspective
answer
Relationship between light, medium, presentation
Unlock the answer
question
Ethical Image Perspective
answer
Moral responsibility of producer, subject and viewers
Unlock the answer
question
Cultural Image Perspective
answer
Heros and Villains
Narrative structure
Symbols
Unlock the answer
question
Critical Image Perspecctive
answer
Exploring a work in terms of issues, power, politics, and econ.
Unlock the answer
question
Image Analyzing Procedure
answer
1. Inventory
2. Composition
3. Visual Cues
4. Where was it made?
Unlock the answer
question
4 Things Good Graphic Designers Should Do:
answer
1. Capture attention
2. Control eye movement
3. Convey information
4. Evoke emotion
Unlock the answer
question
What info is necessary to collect for a design project?
answer
-Objective
-Audience
-Coordinating with other design work?
-Competitors/ what does their viscom say?
-Distribution
-Budget
-Timing
-Turnaround
-Provider of content
-Constraints
Unlock the answer
question
Dummies
answer
Thumbnail sketches in print news, mag, and news letters
Unlock the answer
question
Layout Sins
answer
1. Centering everything
2. Warped/ naked photos
3. Too many fonts
4. Thick borders
5. Missing margins
6. Stairstepping
7. 4 Corners/ clutter
8. Trapped negative space
9. Busy background
10. Type emphasis
11. Bad bullets
12. Widows and orphans
13. Justified rivers
Unlock the answer
question
Basic Units of VisCom
answer
Space
Line
Shape
Color
Texture
Value
Size/Scale
Unlock the answer
question
6 Principles of Good Design
answer
1. Focal Point
2. Contrast
3. Balance
4. Movement
5. Pattern
6. Unity
Unlock the answer
question
4 Laws of Gestalt Theory
answer
1. Proximity
2. Similarity
3. Continuity
4. Closure
Unlock the answer
question
According to the lecture, to what does the term "angle of view" refer?
answer
Camera eye position relative to the subject
Unlock the answer
question
According WSINYE, which of the following is not a characteristic of a well-composed photo?
-Tight cropping
-Police Line Up
-Rule of thirds
-Lines to convey movement
answer
Police Line Up
Unlock the answer
question
According to WSINYE, which of the following is important info to collect when beginning a design project?
answer
Intended audience, timeline, budget
Unlock the answer
question
According to the reading on advertising in an image based culture, how does PETA justify its offensive promo strategies?
answer
The offensive ads are effective in driving traffic to the PETA website
Unlock the answer
