The Basics of Newspaper Design and Layout

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White space
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Blank space on the page, should not be \"trapped\" by gray or black space
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Gray space
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Textual elements-stories, cutlines, headlines
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Black space
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Graphic elements-photos, graphics, color, lines
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Modular design
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The principle that views the newspaper page as a stack of rectangles. For each story or package, the text, headline, photos and cutlines work as one rectangular unit. To conform to modular design, never wrap unrelated elements around each other.
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1/8-inch rule
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Standard measurement for space between them for a consistent, clean design
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Ten essentials guidelines for page design-follow modular design
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Follow modular design
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Ten essentials guidelines for page design-Never let any design elements get in the way of the readability of the text
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Content over all
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Ten essentials guidelines for page design-Balance the types of space on the page
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-Make sure no part of the page is dominated by one \"color\" of space. -Be sure to balance and scatter the black space across the page.
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Ten essentials guidelines for page design-Maintain 1/8-inch between all elements on the page
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-Include 1/8 of an inch between all text packages, headlines, graphics, photos, etc. -If a story or photo is in a box, include 1/8-inch of space between the story/photo and its box
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Ten essentials guidelines for page design-Include a dominant photo/graphic on each page
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-This dominant photo or graphic should be significantly larger than any other photo or graphic on the page
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Ten essentials guidelines for page design-Vary the size and shape of photos/graphics on the page
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-Use different sizes and both horizontal (wide) and vertical (tall) photos and graphics, unless the photos are of equal importance
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Ten essentials guidelines for page design-Emphasize important stories
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-The most important stories should be at the top of the page. In the news section, the most important new stories should be on the front page. Placement communicates importance.
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Ten essentials guidelines for page design-Headline size should decrease as you move down the page
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-Stories at the top of a page should have larger headlines, and you should decrease the type size for stories lower on the page.
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Ten essentials guidelines for page design-Avoid tomb stoning headlines
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--Don't place headlines for two stories right next to each other. -If you can't avoid placing headlines for two stories next each other, you have two options to avoid confusing the reader: a. place one of the stories in a box b. place a line between the two story packages
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Ten essentials guidelines for page design-Place photos on a page so that the action in the photo faces into the page
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-For example, if the subject of a photo is looking in a particular direction. you should place the photo so the person is looking \"into\" the page, not off the page. -NEVER \"flip\" a photo in Photoshop to make this possible. Such a change is considered unethical according to the principles of photo ethics
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Where does the headline usually run?
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Across the story and picture
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Where should you avoid putting a photo and why?
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Avoid placing the photo in the \"middle\" of the story, as it makes the reader have to \"jump\" around as they read.
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What are the type of layouts?
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Side by side, L-shape, Full wrap
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Stand alone photos
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These are usually boxed to show they are unrelated to other elements on the page, and they usually have a longer cutline than usual
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