In the context of the gap model of service quality, the gap between what a company provides and what a customer is told the company provides occurs due to:

misleading or deceptive advertising campaigns promising more than the firm can deliver. More test answers on https://studyhippo.com/mgmt-322-marketing-management-chapter-12-services-and-nonprofit-organization-marketing/

Which of the following is NOT one of the levels of attributes customers use to evaluate service quality?

Intangible attributes More test answers on https://studyhippo.com/mkgt-431-mini-test-6/

”Which of the following describes the quality definition of fitness for use? A)perfection and consistency in goods and service quality B)doing it right the first time C)conforming to design specifications D)the ability of a good or service to meet customer needs”

D)the ability of a good or service to meet customer needs More test answers on https://studyhippo.com/scm-3070/

How does consumers asses service quality

RATER. Reliability, Assurance, Tangibles, Empathy, Responsiveness More test answers on https://studyhippo.com/marketing-exam-2-services-marketing-class-notes/

Which of the following determinants of service quality means the firm perfumes the service right the first time and that the firm honors its promises

reliability More test answers on https://studyhippo.com/chapter-6-2-30709/

Which of the following variables of service quality best represents the readiness to serve one’s customers?

Responsiveness More test answers on https://studyhippo.com/mrkt-380/

Which of the following is NOT one of the components customers use to evaluate service quality according to your text?

Price More test answers on https://studyhippo.com/mini-test-6-test-answers/

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Service Quality Flashcards, test questions and answers

Discover flashcards, test exam answers, and assignments to help you learn more about Service Quality and other subjects. Don’t miss the chance to use them for more effective college education. Use our database of questions and answers on Service Quality and get quick solutions for your test.

What is Service Quality?

Service quality is an important factor in any customer service experience. It encompasses many aspects of how a service is delivered, from the speed and accuracy of the response to the overall customer experience. Quality service often leads to customer satisfaction and loyalty, as it encourages customers to return for future services. Good quality service includes providing friendly and helpful customer care representatives who are knowledgeable about the products or services being offered. They should also be able to handle difficult customer requests without becoming overwhelmed or frustrated. When customers receive prompt and accurate answers that address their concerns, they feel heard and respected, which helps build trust between them and the company. Additionally, companies should strive to provide a seamless user experience online by having intuitive web design and easy-to-navigate menus on their websites or mobile applications.Furthermore, good quality service should be proactive in addressing customer issues before they arise rather than simply responding after a problem has occurred. If a company can anticipate potential problems through data analysis or surveys/feedback from customers, they can work to prevent those issues from happening again in the future. This could include offering additional training for employees or introducing new policies that will make it easier for customers to get help with their inquiries or complaints quickly and efficiently. In conclusion, providing high-quality service is essential for any business looking to retain its clientele base over time as it creates positive experiences that lead to loyalty towards their brand.