Optional Product Pricing Flashcards, test questions and answers

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What is Optional Product Pricing?

Optional product pricing is a type of pricing strategy that allows consumers to pay for additional features or services on top of the base price for a product. This pricing strategy gives consumers the choice to decide what features and services they want, allowing them to tailor their purchase in order to get exactly what they need. It can also be used by companies as a way to increase sales and profits by offering more expensive items with additional features or services that customers may be willing to pay more for.This type of pricing strategy works best when there are several different options available at various prices so that customers can pick and choose which ones they want. Companies can also use it as a way to differentiate themselves from competitors who offer similar products. For example, if two companies both offer mobile phones but one offers optional extras such as extended warranties, insurance plans, and discounted accessories, then this could be an effective way for the company with the extras offered to attract more customers than its competitor who only offers the basic phone package. Optional product pricing helps encourage customers’ loyalty because it allows them to customize their purchase according to their individual needs and preferences instead of settling for whatever comes in the standard package. It also enables businesses to increase their revenue by charging extra for added features or services not included in the base price. However, optional product pricing is not without its risks; it can alienate some customers if there are too many options available at varying prices since this could cause confusion or overwhelm them with choices. Furthermore, if certain items are only available through optional packages, then this could lead some consumers feeling like they have no choice but pay extra money just so they can get what they need out of the product – even though these items should really be included in the base price. Therefore, companies must carefully consider how many options they offer and how much extra money each option costs so that they don’t deter potential buyers due to unnecessarily high prices or complicated choices.