question

The initial collegiate athletic contests

answer

A. organized by students

question

The NCAA took its present day name in 1912. The birth of the NCAA, though, actually occurred in 1905 and the initial name of the organization was the

answer

C. Intercollegiate Athletic Association of the United States

question

Which of the following is a true statement regarding women's participation in collegiate sports?

answer

C. The very first intercollegiate sport competition for women was in the sport of basketball in 1892, but the rules were changed from the men's game to make it more appropriate for women to play.

question

Which of the following is NOT one of the three main components in the basic purpose of NCAA:

answer

A. athletics as a level playing field

question

Which is not an allowable method an athletic department may use when attempting to comply with title IX standard regarding participation opportunities?

answer

A. Showing that a lack of funding, institutional financial limitations, prevents the athletic department from complying with title IX.

question

True or False The National Collegiate Athletic Association refers to student-athletes from other countries as nonresident aliens.

answer

True

question

True or False The first association to govern women's intercollegiate athletics was the Association for Intercollegiate Athletics for Women (AIAW)

answer

False

question

When an institution is involved in an investigation on possible rule violations, the Committee on Infractions (a committee of peers drawn from the NCAA membership and the public) determines responsibility and assesses penalties.

answer

True

question

As college athletics has become more complex and business-like, colleges and universities are looking more and more to the corporate world for CEOs or administrators with business backgrounds to run their athletics department.

answer

True

question

What organization was founded in 1937 to promote and supervise a national program of junior college sports and activities?

answer

NJCAA = National Junior College Athletic Association

question

Who is often called the first sports agent?

answer

B. C.C. Pyle

question

One of the first agents to represent individual athletes and a pioneer of the sport marketing industry is

answer

C. Mark H. McCormack

question

A collective bargaining agreement is

answer

A. A contract for all players in the league

question

The reserve system in Major League Baseball was

answer

B. a rule that limited a free and open market for players

question

The three models for a sport agency business does not include

answer

C. a players association and a sport management firm

question

Which one does NOT describe the ways that players associations support players?

answer

D. Providing them with equipment and instruction to enable them to perform at the highest possible level.

question

Which of the following does not describe the functions performed by a sport agent?

answer

D. Negotiating the collective bargaining contract for the player or coach

question

Five key problems in the sport agency profession do NOT include

answer

C. income mismanagement

question

Tank Black is

answer

D. a football agent who was sentenced to 5 years in prison for swindling NFL players he represented

question

All of the following are objectives of person-centered branding except

answer

B. capitalizing on an athlete's recent performance

question

When negotiating an endorsement contract the agent should be certain to maintain the client's exclusive rights and control over his or her

answer

B. image and other endorsements

question

An agent must help an athlete with the transition from a professional playing career as an athlete and with

answer

A. postcareer planning and retirement

question

List at least 5 tasks commonly performed by sports agent

answer

personal care, legal consulting, dispute resolution, financial planning, marketing the client

question

State five reasons for the growth of the sports agent business

answer

evolution of players association, the reserve system, increased salaries, competing leagues, endorsement opportunities

question

Discuss the 4 methods of fees charged by agents

answer

flat fee arrangement - agree on amount prior to any acts hourly rate hourly rate with compensation percent of compensation method

question

Who created the Person-Centered concept?

answer

Wendy Newman

question

What did Mark McCormack beleive about athletes

answer

He believed the popularity and marketability of athletes could transcend borders, cultures, language, even sports itself

question

What did Mark McComack have a gift for

answer

McCormack had a gift for keeping his clients well-known and well-paid.

question

Summarize what you learned about Mark and IMG from the first article

answer

Form humble beginnings as a representative for a handful of golfers, Mark McCormack has grown IMG into the World's preeminent sports representation firm

question

What does Mark understand about sports management business

answer

That it's a business about personal relationships

question

What does Leigh Steinberg say quality representation focuses on? Why?

answer

Quality representation focuses on a holistic approach to second career and life skills.

question

What should the agent understand about their clients?

answer

"There is an obligation to truly understand a young man or woman's greatest hopes and dreams and most limiting apprehensions and fears."

question

What does Leigh Steinberg ask for every athlete?

answer

-To be a role model Also asks how critical certain values are to them: - Short-term economic gain -long-term financial security -family -geographical location - weather, urban/rural lifestyle -profile and endorsements Also sports priorities -starting -winning team -coaching -system -playing surface and facilities "Help me, help you"

question

How should athletes view themselves?

answer

as active citizens and return to their high school, collegiate, and professional communities and set up charitable and community foundations that enhance the quality of life and leave a legacy

question

When it comes to protecting their own health, what does Leigh Steinberg say that athletes think/do wrong? How is it corrected?

answer

Athletes are caught in a pattern of denial and distorted priorities when it comes to protecting their health (concussions & football), He tries to spur awareness and research into the causation and treatment of athletic injuries.

question

Leigh Steinberg says sports depend on who and why?

answer

Sports depend on the support of fans who choose to spend revenue on products and attend and watch games.

question

What are 4 Steps you need to take to become a sports agent? What educational requirements do you need?

answer

4 steps from the Leigh Steinberg Article: 1. Study psychology "in school and life" to have to ability to see the world from the perspective of an athlete or team official 2. Take business courses, very helpful 3. In high school, college, or grad school try to secure an internship with an agency, marketing firm, club, league, or in sports television and learn as much as you can 4. Become the one "go to" person who knows facts, regulations, and dates that are relevant Educational Requirements: It is required to be certified by the Players Association of the sport that you want to represent an athlete from. The NFLPA Players association requires an *undergraduate degree and a post graduate degree in business, law, or sports administration.* You take a test in the summer and can be cleared to start recruiting clients around October 1st.

question

Modern arenas and stadiums maximize revenue generation through all of the following except

answer

C. modernized locker rooms

question

_____ are indoor facilities with primary purpose of hosting sporting and entertainment

answer

D. Arenas

question

_____ are outdoor or domed facilities built with the intention of housing sporting and entertainment events

answer

A. Stadiums

question

_____ are almost always publicly owned facilities built to lure business meetings to a municipality

answer

C. Convention Centers

question

The main nonsport events for stadiums are

answer

D. concerts

question

The difference between the economic and impact upon a municipality by a convention center as opposed to a stadium or arena built for housing sporting events is

answer

A. business events lead to higher spending

question

The money to build facilities is usually obtained through

answer

A. bonds

question

All of the following are major advantages to private management of public assembly facilities except

answer

C. better sport team performance

question

_____ act primarily as in-house advertising agents for the various events booked into facilitates

answer

D. Marketing director

question

The _____ acts as the point person for the facility in managing each game or show

answer

B. event director

question

The _____ is responsible for landing and booking events for a facility

answer

C. booking director

question

All of the following are part of a crowd management plan except

answer

B. knowing the location of and route to the nearest hospitals

question

Briefly discuss the impact of the American with Disabilities Act on sport facility construction and renovation

answer

In 2011, the ADA was updated with a number of changes that were directly applicable to stadiums and arenas - required renovations so that the facility was accessible to people with disabilities including concession areas, public telephones, restrooms, parking areas, drop-off and pick-up areas entrances and exits, water coolers, visual alarms and signs

question

Briefly discuss the impact of the events of 9/11 on sporting events bringing large numbers of people together in a stadium or arena

answer

After 9/11 there was an increased security focus, attention and resources. Bag checks, pat downs, and metal detectors are non normal.

question

Briefly discuss the financial tools used by team owners and government to fund sports facility construction

answer

-Public funding: may included but may not be limited to taxes, municipal bonds, certificates of participation and special authority bonds. - Private funding: may include but may not be limited to, cash donations, contributions, naming rights, concessionaire and or restaurant rights, sponsorships, lease agreements, luxury and preferred seating, parking fees, advertising, and gifts shops revenues

question

A more professional focus of running events started to take place during the late 1800s. The catalyst for such a professional focus emphasis occurred due to

answer

D. a desire to increase profits

question

The touring of star athletes and teams to promote the popularity of a particular sport was called:

answer

B. Barnstorming tours

question

The following is TRUE of a sport management/marketing agency:

answer

C. initially established to represent the legal and marketing interests of athletes

question

International Management Group (IMG) was founded in 1960 by

answer

D. Mark McCormack

question

The function of client marketing involves

answer

D. All of these are correct

question

The growth in televised sports has led to

answer

D. All of the above

question

Which of the following statements about market research is true?

answer

D. All of the above

question

The formation within major corporations of separate departments or divisions dealing with event management is called

answer

C. an in-house agency

question

When a sport management/marketing agency limits either the scope of services performed or the type of clients serviced, it is known as

answer

B. a specialized agency

question

Redmandarin is a London-based sport marketing agency that focuses on advising corporations on how to maximize their involvement with sponsorship opportunities. As such, Redmandarin is known as

answer

B. a specialized agency

question

IMG operates divisions for athlete management services, event management services, licensing, broadcasting (both production and negotiation), Internet consulting, and marketing and consulting services. This firm covers the entire gamut of sport event and athlete functions. As such, IMG is known as

answer

A. a full-service agency

question

Zero-base budgeting requires

answer

B. a review of all activities and related costs of an event as if it were the first time

question

A common tool used by events to reduce the potential for a lawsuit is

answer

C. using a waiver and release of liability form

question

Numerous event organizers purchase insurance that can cover

answer

D. safety concerns and potential financial losses

question

Sport events like to seek advertising of their event through this method because it has no cash exchange

answer

D. trade in-kind sponsorships with media outlets

question

Hospitality is important to an event as it can

answer

C. be used as a method to develop good working relationships with the media, thus attaining publicity for the event

question

What other way can sport organizations and governing bodies use to access consumers other than traditional media broadcasting (TV and radio)?

answer

D. All of these are correct

question

The sale of licensed merchandise, items that display an event's name or logo, is beneficial for the event promoter for what type of event?

answer

C. Large, televised, multiday events

question

Fund-raising as a marketing tool is usually used and appropriate for what types of events?

answer

D. Cause-related marketing efforts and charitable events

question

Providing a satisfying experience for all stakeholders (participants, spectators, media, and sponsors) of an event is called

answer

C. hospitality

question

True or False MasterCard Worldwide has a department solely dedicated to identifying sponsorship opportunities, creating activation programs, and overseeing the implementation of the sponsorship. As such, MasterCard International is known as a full-service agency.

answer

True

question

True or False Accounting for the receipt and timing of all sources and expenditures of cash is known as zero-base budgeting.

answer

False (cash-flow budgeting)

question

True or False The validity of a waiver used by events to reduce the potential for a lawsuit is determined by the law in each state, and therefore will vary across state lines.

answer

True

question

What are some roles or services that sport management/marketing agencies' provide?

answer

- Client representation - Client Marketing - Event Development - Television Production - Sponsorship Solicitation - Hospitality Services -Grassroots Programs - Market Research - Financial Planning

question

Sport and special events cannot be successful without carefully planned event marketing programs. Identify five of the nine areas in which event marketers must focus.

answer

- Sales of corporate sponsorship - Advertising effort - Public relations activities - Hospitality - Ticket Sales - Broadcasting - Web development and management - Licensing/merchandising - Fundraising

question

_____ is the attempt by a person or organization to benefit from media coverage

answer

C. Publicity

question

Stakeholders are groups and individuals who have an interest in an organization. Of the following, who are stakeholders?

answer

D. All of these are correct

question

Why is the Internet a useful tool for a sport communications practitioner?

answer

D. All of these are correct

question

The three disciplines integrated marketing communications combines are

answer

A. advertising, marketing, public relations

question

Which of these statements about community relations is true?

answer

D. All of the above

question

Community relations activities are intended to

answer

B. create a benevolent reputation of an organization in the eyes of the public

question

A video news release (VNR) is

answer

B. a preproduced piece that includes a written story summary or press release that is edited for broadcast, making it more attractive for a TV producer to air

question

_____ combines elements of computing, technology, telecommunications, and content to create products and services to be used interactively by consumers and business users.

answer

A. new media industry

question

A ______ is "the basic interpretive mechanism to let people know what an organization is doing and are sent out to editors and reporters in hopes of stimulating favorable stories about their organizations" (Seitel, 2001).

answer

D. press release

question

The typical success rate of a direct marketing campaign is where a positive response comes from approximately ______ % of respondents.

answer

C. 2

question

______ is "information placed in the media by an identified sponsor that pays for the time or space. It is a controlled method of placing messages in the media" (Cutlip, Center, and Broom, 20011).

answer

A. Advertising

question

Choosing the correct medium to place advertising requires a thorough examination of each potential outlet's ability to reach the most people fitting a target audience's demographic profile is known as

answer

B. media planning

question

_____ is, according to Seitel (2001), the symbiosis of advertising, marketing, and public relations.

answer

C. Integrated Marketing communications

question

______ contain all the statistical information and biographical information about two teams competing in a game, both from an individual and team perspective.

answer

B. Media notes packages

question

A/an ______ can help a sport organization decide how its advertising dollars can be effectively spent in the media of TV, print, and the Internet.

answer

C. Media buyer

question

One of the most overlooked forms of communication is internal communications. Internal communications involve

answer

A. communicating to the organization's own staff

question

What statement below is NOT a true one regarding sport communications?

answer

A. All sport communications professionals should hold sport management degrees

question

Sport communication professionals may find themselves or their organizations in some legal trouble if they commit ______ in the course of sharing "news" with a representative of the media.

answer

B. defamation (libel and/or slander)

question

Define a crisis as it relates to a sport organization.

answer

Any non-routine event that could be disruptive to an organization. Usually short-term incident that has real or perceived negative impact.

question

Draft an outline for a press conference to announce the hiring of a new coach (Use figure 16-1).

answer

1. PR (or media relations [MR]) director welcomes media and announces any ground rules to be followed 2. PR or MR director introduces general manager (GM) or athletic director (AD) 3. GM or AD announces and introduces new coach 4. Coach greets media, makes comments 5. PR or MR director conducts questions and answers (Q&A) between GM or AD, coach, and media 6. PR or MR director thanks media for attending and announces procedure for one-on-on or small group interviews with coach and/or GM or AD

question

List 10 potential crises that could happen to a sports organization

answer

- Accident (crash of plane, train, bus, car) - Arena disaster (building collapse, object falls, power outage) - Criminal Activity (DUI, drugs, domestic violence...) - Customer relations (problems with ticket service) - Death of executive, coach, player - Employee/management misconduct (sexual harassment, sexual misconduct, sexual abuse, bribery...) - Gambling - Hiring/firing - Investor relations (going public, IPO, merger, acquisition) - Labor relations (strike, lockout, contract negotiations, holdouts) - Lawsuits - Natural disaster - Product liability - Protestor at site of arena, stadium, team, or athletic department offices - Rule Violations - Social controversies/issues (hazing, drugs, alcohol, AIDS, diversity...) - Terrorism - Ticket price increase I personally find it amusing that death and ticket price increase are in the same crises list. - Danielle

question

Mike Einright title

answer

Senior Associate Director of Athletics/Communications

question

Anthony Rosati title

answer

Gample Pavillion Facilities Manager - UConn Athletics

question

Mike Abramson title

answer

Senior Vice President, Sales & Marketing at New Britain Rock Cats Baseball Club

Sports Admin 2 Final – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards