Sport Marketing chapter 1 – Flashcards

marketing of sport and marketing through sport; consists of all activities designed to meet the needs and wants of sport consumers through exchange processes. Sport marketing has developed two major thrusts: the marketing of sport products and services directly to consum-ers of sport and the marketing of other consumer and industrial products or ser-vices using partnerships and promotions with sport properties.

Sport product, Sport finance, Sport Market, Sport Promotion

Simultaneous production and consumption, strong personal and emotional identification, dependence on social facilitation, Inconsistency and unpredictability

simultaneous competition and cooperation, demand tends to fluctuate, universal appeal and pervades all elements of life

Pricing the individual sport product unit by traditional job costing is difficult, indirect revenues are greater than direct revenues

wide-spread media exposure is a double edged sword, media and sponsors emphasize celebrities.

lack of foresight in marketing ventures

focusing on producing and selling and not the buyers wants and needs, winning absolves all other sins, confusion between promotions and marketing, ignorance of competition inside and outside of sport