Sport Management Test 1 – Flashcards
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Loyalty to sport clubs was developed by...
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club structures
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Sport management originated in thoroughbred racing in the form of...
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Jockey Clubs
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Who founded the National League?
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William Hulbert
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Name three teams who were inaugural members of the National League
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Boston, Chicago, Cincinnati
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What two themes run through this chapter's (Ch. 1) examination of sport organizations?
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Sport management structures are conceived and evolve in response to broad social changes or to address specific issues
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Name three types of sport management structures
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clubs, leagues, professional tournaments
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What was the first sport to use sport management principles in the U.S.
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Harness Racing
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Who was instrumental in initiating the modern olympic games?
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Pierre De Coubertin
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In what year were the first modern olympic games?
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1896
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Sport management structures evolve in response to...
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broad social changes
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What other sports developed management structures similar to jockey clubs?
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Cricket and boxing
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Why did thoroughbred racing in the early U.S. fail to gain popularity?
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because it started becoming a "fixed" race. Corrupt.
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The practice of binding a professional baseball player to his ballclub was called,...
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reserve clause
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The modern olympic games in 1896 were held in which city?
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Athens, Greece
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The first recognized jockey cluv was in what city?
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Newmarket
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The first organized group of professional baseball players was known as the...
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National Association of Professional baseball players
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Who was the first professional baseball team?
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Red Stockings
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What are the common elements used to define management?
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Achievement of goals, limited resources, and people skills
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Current management theory stresses the concepts of employee involvement, employee empowerment, and _
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managers' concern with the human component of employees
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The under-representation of women, minorities, and people with disabilities in the sport industry is an important issue for sport managers who value ___ in the workplace
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diversity
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What are some appropriate titles of managers in the sport organization?
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Health Club Manager, athletic director, and coach
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____ is a continuous process that involves establishing organizational mission statements, goals, objectives, tactics, roles, and evaluation
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Planning
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The proper steps involved in recruiting and selecting the right person for getting the job done include:
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reviewing applications choosing people to interview checking references selecting the "best fit" person for the job
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Sport managers must master their ____ in order to be successful
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communication
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What are the steps of the classic model of decision making?
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1. Framing the problem 2. generating alternatives 3. Evaluate alternatives 4.Select best alternative
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Sport organizations, like all organizations, have two types of leaders:
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formal and informal leaders
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Emotional Intelligence
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the ability of workers to identify and acknowledge emotions when they occur, and instead of having an emmediate emotional response, to take a step back, allowing rational thought to influence their actions
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According to Kotler, the marketer's job boils down to one action:
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creating demand
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Target markets
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the group of consumers to whom a product is marketes
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the first company to capitalize on the term official with regard to a professional sport product was:
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Spalding
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By turning a parking garage in proximity to the 1996 Atlanta Olympic Village into a mini- NIke Town, Nike was engaged in
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Ambush marketing
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When working for the golden state warrior, Matt levine developed an "audience audit" which advances the practices of
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sport marketing research or pass-by interviews
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marketing mix
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the controllable variables the company puts together to satisfy a target group
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Segmentation
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identifying subgroups of the overall marketplace based on factors such as age or income level
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fan identification
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personal commitment and emotional involvement customers have with a sport organization
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aftermarketing
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customer retention activities demonstrating care and concern for the customer following a purchase
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What are the key skills necessary to succeed in the amrketing department of a professional sports team?
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1. Oral Communication 2.Written Communication 3. Data analysis skills 4. Computer capabilities 5. Personnel management 6. Sales 7. Education
