Sport Management: Chapter 16
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______ is the attempt by a person or organization to benefit from media coverage.
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Publicity
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In times of crisis, why is the Internet a useful tool for a sport communications practitioner?
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All of these are correct - A corporate site has become the first location for stakeholders to look - It allows the practitioner to reach the stakeholders in the timeliest manner - It provides a location for stakeholders to receive accurate information
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The three disciplines integrated marketing communications combines are:
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advertising, direct marketing, public relations
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Community relations activities are intended to:
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create a benevolent reputation of an organization through the eyes of the public
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Sport communication professionals may find themselves or their organizations in some legal trouble if they commit ______ in the course of sharing "news" with a representative of the media.
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defamation (libel/slander)
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What statements below are true about sport communications?
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- The growth in popularity in sport organizations, partly due to the increased media coverage, has created a corresponding growth in positions available in the sport communications area. - Sport communications has expanded into the areas of public relations, media relations, and community relations. - Sport communications has seen dramatic changes over the past 20 years in terms of the number of stakeholders involved as well as the methods used to communicate with those stakeholders.
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The most common mistake made by sport communications staff during a crisis is a lack of preparation for the incident.
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False, overreaction
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Public relations activities are undertaken for the sole purpose of gaining publicity.
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False
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The first sports section was introduced in the New York Herald in 1896.
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True
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The book discusses a number of potential crises that can happen to a sport organization. What are 4 possibilities?
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Accident, arena disaster, criminal activity, gambling
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Stakeholders
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groups or individuals directly/indirectly interested in an organization
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Integrated Marketing Communications (IMC)
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symbiosis of advertising, marketing, and public relations
