Speech Communication Exam 1 – Flashcards

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Source
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Sender who creates the message
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Encoding
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Process of converting thoughts into words
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Decoding
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Audience interpreting the message
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Feedback
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Audience's response to a message, can be conveyed both verbally and nonverbally
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Message
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The content of the communication process; thoughts and ideas put into meaningful expressions, expressed verbally or nonverbally
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Noise
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Any interference with the message
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Shared Meaning
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Mutual understanding of a message between speaker and audience
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Rhetorical Situation
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A circumstance calling for a public response
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Audience Centered
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You keep the needs, values, attitudes, and wants of your listeners firmly in focus
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Invention
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refers to discovering the types of evidence and arguments you will use to make your case
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Arrangment
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organizing the speech in ways best suited to the topic and the audience
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Style
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the way the speaker uses language to express the speech ideas
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Memory
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the practice of speech until it can be delivered artfully
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Delivery
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the vocal and nonverbal behavior you use when speaking
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What factors are considered in audience analysis?
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Demographic characteristics such as ratio of males to females, age ranges, cultural background, and socioeconomic status
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What are the three general purposes?
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To inform, persuade, or to mark a special occasion
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What are the three main parts of a speech?
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Introduction, body, and conclusion
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General Purpose
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to inform, persuade, or to mark a special occasion
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Specific Purpose
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what you want the audience to learn or do as a result of your speech
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What are the types/stages of public speaking anxiety (PSA)?
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Pre-preparation anxiety (you feel before you prepare for the speech, but you know you will be presenting one soon), preparation anxiety (you feel while preparing the speech), and pre-performance anxiety (anxiety you feel while rehearsing your speech)
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What are the main strategies for reducing PSA?
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prepare and practice, modify thoughts and attitudes, and visualization
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Visualization
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practice of summoning feelings and actions consistent with successful performance, a highly effective method of reducing speech anxiety
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What are some tips and pointers for becoming a better listener?
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refrain from multitasking, work to overcome cultural barriers, minimize external and internal distractions, guard against scriptwriting and defensive listening, and beware of lazy and overconfident listening
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Selective Perception
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people's perceptions are subject to their own biases and expectations, leading them to pay attention selectively to certain messages while ignoring others
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Dialogic Communication
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the open sharing of ideas in an atmosphere of respect
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Active Listening
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listening that is focused and purposeful, isn't possible under conditions that distract us
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Listening Distraction
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anything that competes for the attention we are trying to give to something else
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Defensive Listening
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people decide either that they won't like what the speaker is going to say or that they know better
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What are the attitudes, values, and beliefs? What are the differences between them?
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Attitudes- our general evaluations of people, ideas, objects, or events Values- our most enduring judgements about what's good in life, as shaped by our culture and our unique experiences within it Beliefs- the ways in which people perceive reality
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What pointers are given for adapting a speech to different kinds of listeners?
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Topic is new to listeners- start by showing why the topic is relevant to them. Relate the topic to familiar issues and ideas about which they already hold positive attitudes Listeners know relatively little about the topic- stick to the basics and include background information. Stay clear of jargon, and define unclear terms. Repeat important points, summarizing information often. Give good reasons for developing a positive attitude toward the topic
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What demographic factors should be considered in audience analysis?
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Age, ethnic and cultural background, socioeconomic status, religious and political affiliations, gender, and group affiliations
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What advice is given for adapting to cultural differences?
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an understanding of and sensitivity to the ethnic and cultural composition of your listeners are key factors in delivering a successful and ethical speech. Everyone will want to feel recognized
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Captive Audience
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people who are required to hear the speaker and may be less positively disposed to the occasion
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Voluntary Audience
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people who attend of their own free will
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Demographics
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the statistical characteristic of a given population
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Target Audience
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those individuals within the broader audience whom you are most likely to influence in the direction you seek
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Gender Stereotyping
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making assumptions about members based on their presumed gender
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What are some strategies for brainstorming?
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The method of spontaneously generating ideas through word association, topic mapping, or internet browsing using search engines and directories.
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Thesis Statement
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also called central idea) is the theme of the speech stated as a single, declarative sentence.
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What are the different types of examples, stories, and testimony? How is each speech useful in speech development?
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o Examples ♣ Brief example - offer a single illustration of a point. ♣ Extended example - offer multifaceted illustrations of the idea, item, or event being described, thereby allowing the speaker to create a more detailed picture for the audience. ♣ Hypothetical example - an example of what you believe the outcome will be. o Stories ♣ Stories or narrative - relatively short and simple descriptions of incidence worked into the speech, or longer accounts that constitute most of the presentation and even serve as the organizing framework for it. ♣ Anecdotes - brief stories of interesting and often humorous incidents based on real life. o Testimony ♣ Expert testimony - includes findings, eyewitness accounts, or opinions from professionals trained to evaluate a given topic. ♣ Lay testimony - testimony by nonexperts such as eyewitnesses, can reveal compelling firsthand information that may be unavailable to others.
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What are the guidelines for presenting statistics ethically?
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Use only reliable statistics, present statistics in context, and avoid confusing statistics with "absolute truth."
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Facts
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represent documented occurrences, including actual events, dates, times, people, and places.
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Statistics
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quantified evidence that summarizes, compares, and predicts things.
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Frequency
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a count of the number of times something occurs.
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Mean
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the arithmetic average, sum of the scores divided by total numbers
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Median
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the center-most score in a distribution or the point above and below which 50 percent of the scores fall.
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Mode
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the most frequently occurring score in a distribution.
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Cherry Picking
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selecting only those statistics that buttress their own arguments while ignoring completing the data.
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What are the types of secondary sources?
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World of news, commentary, analysis, and scholarship found in books, articles, and a myriad of sources other than the original. Wikipedia, blogs and social news sites.
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What are the types of primary sources?
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Provide firsthand accounts or direct evidence of events, objects, or people. Digital collections, personal knowledge and experience, conduct interviews.
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What guidelines and pointers are recommended for conducting interviews?
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o Begin by learning about the person you will be interviewing. Prepare questions for the interview in advanced. Avoid vague questions, avoid leading questions, and focus on asking neutral questions. o Establish a spirit of collaborations at the start. o Use active listening strategies. o End the interview by rechecking and confirming information.
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What four factors should be considered when evaluating a source?
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Information, propaganda, misinformation, and disinformation.
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Primary source
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provide firsthand accounts or direct evidence of events, objects or people.
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Secondary Source
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provides analysis or commentary about things not directly observed or created.
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What guidelines are given for establishing a source's trustworthiness in an oral citation?
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o Source credibility - our level of trust in a source's credentials and track record for providing accurate information. o Credible sources aren't always accurate, so it is good to have a wide variety of sources to support a major point.
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What tips are given for knowing what details to include in an oral citation, and for improving the flow of your oral citations?
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Avoid mechanical delivery, vary the wording, and vary the order.
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Oral Citation
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credits the source of speech material that is derived from other people's ideas
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Source Qualifier
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a brief description within your oral citation of the source's qualifications
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How many points are suggested for a classroom speech?
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Between 2 and 5 main points
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What are the supporting points and how should they be used?
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Organize the evidence you have gathered to explain or justify the main points. They should appear in subordinate position to the main points. They should be arranged in order of their importance or relevance to the main point.
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What is the principle of balance and how should this principle guide speech development?
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Appropriate emphasis or weight should be given to each part of the speech relative to the other parts and to the theme. The introduction and conclusion should be relatively the same length the body should always be the longest.
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Supporting Points
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organize the evidence you have gathered to explain or justify the main points
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Coordination
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given equal weight and are indicated by their parallel alignment
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Subordination
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relatively less weight, are indicated by their indentation below the more important points
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Unity
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the entire speech connects together
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Coherence
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organized clearly and logically, using the principles of coordination and subordination to align speech points in order of importance
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Transitions
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are words, phrases, or sentences that tic the speech ideas together and enable the listener to follow the speaker as he or she moves from one point to the next
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Full-sentence Transitions
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using a full sentence to move from one main point to another
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Rhetorical Question
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asking a question without expecting an answer
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Preview Statement
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previewing the audience of the main points you will be talking about in the body of your speech. Usually the last sentence of your introduction
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Internal Preview
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signals a shift from one main point or idea to another
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What are blended organizational patterns?
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The pattern of your organization for your subpoints can differ from the pattern you select for your main points.
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Topical Pattern
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each of the main points are a subtopic or category of the speech topic
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Chronological Patter
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follows the natural sequential order of the topic under consideration
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Spatial Pattern
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the main points are arranged in order of their physical proximity or direction relative to one another
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Causal Pattern
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cause and effect
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Problem-solution Pattern
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organizes main points to demonstrate the nature and significance of a problem followed by a good proposed solution
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What key objectives should be met in a speech introduction?
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o Arouse the audience's attention and willingness to listen. o Introduce the topic and purpose. o Establish your credibility to speak on the topic. o Preview the main points. o Motivate the audience to accept your speech goals.
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What are the suggested strategies for gaining audience attention?
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o Tell a story. o Establish common ground. o Pose a provocative question o Use humor o Use a quotation
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What key objectives should be met in a speech conclusion?
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o Signal that the speech is coming to an end and provide closure o Summarize the key points o Reiterate the thesis or central idea of the speech o Remind the audience to remember and possibly act upon your ideas o End the speech memorably
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Call to Action
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the speaker challenges the listener to act in a response to the speech, see the problem in a new way
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What advice is given for achieving a natural and enthusiastic quality to delivery?
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Strive for naturalness, show enthusiasm, project a sense of confidence, and be direct.
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What are the four main methods of delivery? What are their characteristics? How are they different?
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o Speaking from a manuscript - you read the speech verbally from a prepared written text that contains the entire speech word for word. o Speaking from memory - you put the entire speech, word for word, into writing and then commit it to memory. o Speaking impromptu - a type of delivery that is unpracticed, spontaneous, or improvised. o Speaking extremporaneously - instead of memorizing or writing the speech word for word, you speak from an outline of key words and phrases that isolates the main ideas that you want to communicate.
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What factors contribute to volume?
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size of the room and the size of the audience, whether or not you use a microphone, the level of the background noise
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What is vocal variety?
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volume, pitch, speaking rate, and pauses all working together
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Volume
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relative loudness of a speaker's voice while delivering a speech
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Pitch
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range of sounds from high to low or vice versa
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Intonation
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the rising and falling of a sound across phrases and sentences
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Speaking Rate
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the pace at which you convey speech
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Pauses
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provides a type of punctuation, emphasizing a point, drawing attention to a thought, or just allowing listeners a moment to contemplate what is being said
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Pronunciation
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the correct formation of word sounds
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Articulation
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the clarity or forcefulness with which the sounds are made, regardless of whether they are pronounced correctly
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Mumbling
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slurring words together at a low level of volume and pitch so that they are barely audible
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Lazy Speech
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saying words lazily such as "fer" instead of "for"
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Dialect
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preferred pronunciation and articulation of language
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What advice is given for animating facial expressions?
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Smile - shows a sign of mutual welcome at the start of a speech, of mutual comfort and interest during the speech, and of mutual goodwill at the close of a speech.
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What advice is given for maintaining eye contact?
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Scanning - moving your gaze from one listener to another and from one section to another, pausing to gaze at one person long enough to complete one thought. Be certain to give each section of the room equal attention.
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What advice is given for gesturing naturally?
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they should arise from genuine emotions and should conform to your personality.
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What advice is given for creating a feeling of immediacy?
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Use an enthusiastic vocal delivery, make frequent eye contact, animate your facial expressions, and use natural body movements.
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Body Language
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facial expressions, eye behavior, gestures, and general body movements during the delivery of the speech
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Nonverbal Communication
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body movements, physical appearance, and qualities of voice
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Scanning
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moving your gaze from one listener to another and from one section to another, pausing to gaze at one person long enough to complete one though. Be certain to give each section of the room equal attention
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Nonverbal Immediacy
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giving the perception of physical and psychological closeness
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Talking Head
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remaining steadily positioned in one place behind a microphone or a podium, so even in formal situations, use natural body movements
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What are the different types of presentation aids?
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Props and models, pictures, graphs, charts, tables, audio, video, and multimedia.
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What advice is given for using handouts?
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Either pass the handout before or after the speech, so the audience doesn't get distracted by the handout process while you are trying to present your speech.
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Prop
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any object, inanimate or even live, that helps demonstrate the speaker's points
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Model
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a three dimensional, scale to size representation of an object
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Graph
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represents relationships among two or more things
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Chart
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visually organizes complex information into compact form
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Tables
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systematically groups data in a column form, allowing viewers to examine and make comparisons about information quickly
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Audio
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short recording of sound, music, or speech
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Video
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Clips from movies, television, and other recordings
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Multimedia
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combines stills, sounds, video, text, and data into a single production, requires a familiarity with presentation software programs
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What guidelines are given for simplicity in design?
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o Six-by-six rule - use no more than six words in a line and six line on one slide. o Word text in active verb form - use the active voice and parallel grammatical structure. o Avoid clutter - allow plenty of white space or visual breathing room. o Create concise titles
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What guidelines are given for selecting typeface and fonts?
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o Check the lettering for legibility, taking into consideration the audience's distance from it. o Lettering should stand apart from the background. o Use a typeface that is simple and easy to read, not distracting. o Use standard upper- and lowercase type rather than all capitals. o As a rule, use no more than two different typefaces in a single visual aid. o Use boldface, underlining, or italics sparingly.
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What guidelines are given for using color?
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o Keep the background color constant across all slides or other aids. o Use bold, bright colors to emphasize important points. o For typeface and graphics, use colors that contrast rather than clash with or blend into the background color, check for visibility when projecting.
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Chart Junk
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slides jammed with too many graphs, charts, and meaningless design elements that obscure rather than illuminate information
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Typeface
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a specific style of lettering that comes in variety of fonts or sets of sizes
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Serif Font
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include small flourishes, or strokes, at the tops and bottoms of each letter
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Sans Serif Font
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more blocklike and linear; they are designed without these tiny strokes
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What general recommendations are given for using slides effectively?
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o Don't let the technology get in the way of relating to your audience. o Talk to your audience rather than the screen. o Maintain eye contact as much as possible. o Have a backup plan in case of technical errors. o If you use a pointer, turn it off and put it down as soon as you have made your point. o Incorporate the aids into your practice sessions until you are confident that they strengthen, rather than detract from, your core message.
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What are the key objectives of informative speaking?
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To increase the audience's knowledge and deepen their understanding of some phenomenon.
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What are the different varieties of subject matter for informative speeches?
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People, current or historical events, concepts, issues, processes, or objects or phenomena.
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What are the four ways of communicating information and their characteristics?
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o Definition - identifying its essential qualities and meaning. o Description - using concrete words and vivid imagery to help listeners visualize your depictions. o Demonstrations - verbally demonstrating the steps involved in what you are talking about. o Explanation - providing reasons or causes, demonstrating relationships, and offering interpretation and analysis.
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What are the different types of learners and what advice is given for communicating with each?
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o Visual - most easily grasp ideas through pictures, diagrams, charts, graphs, flowcharts, and maps. o Aural - most easily grasp ideas communicated through the spoken word. o Read/Write - most easily grasp ideas communicated through text-based delivery, handouts, powerpoints with text based slides. o Kinesthetic - most easily grasp ideas communicated through real-life demonstrations, simulations, and movies, and through hands-on applications.
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Informative Speaking
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to increase the audience's knowledge and deepen their understanding of some phenomenon
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Definition by Negation
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defining something by describing it by what it is not
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Definition by Example
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defining something by providing several concrete examples
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Definition by Synonym
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defining something by comparing it to something synonymous
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Definition by Word Origin
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defining something by illustrating its root meaning
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Learning Styles
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preferred ways of processing information
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