Social Media terms – Flashcards
Unlock all answers in this set
Unlock answersquestion
PTAT
answer
People Talking About This is the number of social actions that users are taking that include your page and/or posts including: Sharing, Liking, and Commenting, answering a question, responding to an event, claiming an offer, or tagging your page in a photo.
question
API
answer
Application Programming Interface This describes the programming space that developers work in to build applications for sites like Facebook,Twitter, and even Spotify. It allows developers to access the framework of the social network. They use this to build upon functionality that exists within the social network.
question
Content Marketing
answer
the term refers to marketing using information, entertainment where the immediate goal is not a sale. This is extremely common in social media marketing. In traditional advertising, content came in the form of purpose made materials such as magazines, cookbooks, and user guides. It is heavily lifestyle driven and often demonstrates how the product is used.
question
Social Lead Generation
answer
The act of generating a sales prospect via a social network. This is the same as traditional prospecting except that it takes place on social networks.
question
Social Influencer
answer
A social influencer is a person or brand that has a large following on social networks. These users are often approached to lend their relevance to products or brands as they are admired and followed by other users.
question
OLA
answer
On Line Advertising Banner and display advertising on the Internet. These are the ads you see above and to the side of many websites. When clicked they may take you to a company's site, social network, or even prompt you to download an application.
question
CTA
answer
Call to Action This refers to the section in any piece of copy that gives the reader instructions. It is important to include a Call to Action when writing copy because otherwise readers may be confused as to what you would like them to do. Common digital CTAs include "Click here" "What do you think?" "Tell us your story."
question
Engagement
answer
User interactions with your social media content. This describes likes, shares, comments, Retweets, favorites, +1s, and any other action that a user can perform with or on your content.
question
Optimize
answer
To continually rework copy, creative, and functionality based on performance to ensure efficiency. This applies to many components of social media because of the fast pace of the platforms.
question
Conversation Calendar
answer
A calendar that holds daily updates for all social media sites. Typically these calendars are created on a weekly, monthly, and quarterly scale. Content is mapped out in advance to ease approval processes and assist in content creation.
question
Tab or App
answer
Interchangeable words that describe an application built within Facebook that has unique functionality. Tabs/apps are not created or supported by Facebook they are completely built and maintained by third parties.
question
Prosumer
answer
There is much debate about the real definition of prosumer. It is my understanding that a prosumer or professional consumer is a more educated consumer that may require more advanced features than standard consumers. They are likely more technically advanced and demand better products and services while not necessarily requiring professional grade items.
question
Last Click Attribution
answer
When brands track how traffic comes to their site there are many attribution models. One of these attribution models is called Last Click Attribution. This basically means that wherever the last click that led you to their site was recorded gets credited for sending you to that site. Other attribution models include First Click, Linear, Time Decay, and Position Based
question
Open Graph
answer
Open Graph is a set of API's (See API above) that allow developers to design applications that users then use to interact with different components of Facebook. Not to be confused with a user's "Social Graph" which has a different meaning.
question
Social Graph
answer
A term used to represent a user's base of friends or followers. Also occasionally used to represent the combined group of influence a user has in the social media space.
question
What is a B corporation?
answer
A B corporation is a designation for a socially responsible company that takes not just profits into account but also employees, communities and the environment.
question
What is a campaign?
answer
An online campaign is a set of coordinated marketing messages, delivered at intervals, with a specific goal, such as raising funds for a cause or candidate or increasing sales of a product.
question
What is cause marketing?
answer
Cause marketing is a business relationship in which a for-profit and a nonprofit form a partnership that results in increased business for the for-profit and a financial return for the nonprofit.
question
What is civic media?
answer
Civic media is any form of communication that strengthens the social bonds within a community or creates a strong sense of civic engagement among its residents.
question
What is copyleft?
answer
A play on the word copyright, copyleft is the practice of using copyright law to remove restrictions on distributing copies and modified versions of a work for others and requiring that the same freedoms be preserved in modified versions.
question
What is Creative Commons?
answer
Creative Commons is a not-for-profit organization and licensing system that offers creators the ability to fine-tune their copyright, spelling out the ways in which others may use their works.
question
What is CSR?
answer
CSR is short for corporate social responsibility, a concept whereby businesses and organizations perform a social good or take responsibility for the impact of their activities.
question
What is digital inclusion?
answer
Digital inclusion, or e-inclusion, is an effort to help people who are not online gain access with affordable hardware, software, tech support/information and broadband Internet service, so they can begin to use this technology to improve their lives.
question
What is a digital story?
answer
A digital story is a short personal nonfiction narrative that is composed on a computer, often for publishing online or publishing to a DVD. They are told from the narrator's point of view and the subject is generally about something the maker experienced personally. Digital stories typically range from 2-5 minutes in length (though there are no strict rules) and can include music, art, photos, voiceover and video clips. They are also typically created by one person with little technical training, rather than by a team of professionals.
question
What is the double bottom line?
answer
The double bottom line refers to a business's attention to both conventional profit and loss as well as to the social good. An increasing number of companies and organizations now seek a second bottom line look to measure their performance.
question
What is Drupal?
answer
Drupal is a free, open-source platform and content management system written in php. It is often used as a "back end" system that powers community features on many different types of sites, ranging from personal blogs to large corporate and political sites.
question
What is fair trade?
answer
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries obtain better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers and adherence to social, labor and environmental standards.
question
What is fair use?
answer
Fair use is a doctrine in U.S. law that permits limited use of copyrighted material without obtaining the permission of the copyright holder, such as use for scholarship or review.
question
What is GPL?
answer
GPL is short for GNU General Public License, often used with the release of open source software. An example of a copyleft license, it requires derived works to be made available under the same license.
question
What is an Internet newsroom?
answer
An Internet newsroom (sometimes called Internet pressroom or online media center) is an area of a corporate website that communicates corporate messages and makes content available to the news media and the public. Rather than just feature little-read press releases, a true Internet newsroom incorporates features such as videos, podcasts, high-resolution image galleries, surveys, forums, blogs and other online marketing communications materials.
