SMM ch2 – Flashcard
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A social media marketing plan does not require monitoring or adjustment during its implementation.
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False
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The most popular uses for social media are brand awareness and building brand preference.
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True
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It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.
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False
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A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.
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True
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Some of a brand's most passionate advocates can start off as disgruntled customers.
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True
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Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.
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False
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When developing social media strategies, it is important that companies:
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make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats.
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A "call to action" can be defined as:
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the action you want someone to take at each stage of your marketing campaign.
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All of the following are key objectives of SMM EXCEPT:
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Brand development
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Why is it important to listen to conversations about a brand?
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Comments can help a company understand how it is perceived and where opportunities may lie.
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Social media marketing goals must be flexible because:
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new developments sometimes occur while using social media.
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Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?
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Comprehend
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What can be learned from listening includes all of these EXCEPT:
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All of these are correct
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In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:
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Expanding brand loyalty
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Which of the following is not considered a social media marketing goal?
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Increasing the number of Facebook fans and Twitter followers
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The leading purchase influencer in four different countries is:
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Word of mouth
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Which of the following is not part of the social media marketing planning cycle?
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Driving traffic
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Why is it important for a company to identify social media marketing goals?
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To set guidelines and expectations
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What is the primary reason why social media marketing efforts fail?
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Poor planning
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A social media marketing plan is important because it
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guides an organization's direction
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________ lets a company organize its marketing strategies to best reach those likely interested in its products and services.
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Identifying the target audience
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_________ is an important first step in the social media planning cycle.
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Listening
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What is one example of a brand building goal?
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Improving perception
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Which of the 8 C's helps build relationships?
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Collaborate
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Social media can be a powerful platform to increase the number of people who are passionate about a brand.
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True
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Defining strategies is accomplished by determining the location, behavior, tastes and needs of the target audience and conducting a competitive analysis to identify the company's strengths, weaknesses, opportunities and threats.
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False
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Listening for the tone of the community is the first stage in listening and observing conversations.
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False
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Search engine optimization (SEO) is one social media marketing goal.
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True
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Linking social media marketing goals to a call to action will help measure social media campaigns more effectively.
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True
