Small Business Management Test 1 Ch 1-8 – Flashcards
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            Who is an entrepreneur?
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        One who is relentlessly focused on an opportunity, either in a new or existing business, to create value for the customer and owner.   Assumes both risk and reward for the effort.
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            What are the 5 primary rewards or incentives for entrepreneurs?
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        1. Profit   2. Independence  3. Freedom  4. Personal Satisfaction  5. Personal Fulfillment
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            According to The Millionaire Next Door, how many more times likely is a business owner to be a millionaire than those who work for others?
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        4 times more likely.
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            What makes up an entrepreneurial team?
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        Two or more people working together as entrepreneurs on one endeavor.
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            When is the ideal period of life for starting a business?
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        • None - when passion, experience and determination collide with an opportunity.   • When you know and understand your industry.  • between the mid-20s and mid-30s
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            How much risk propensity do entrepreneurs show a willingness to assume?
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        Moderate risk takers - accepting risks over which they have some control. Assumes both risk and reward for the effort.
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            How would you best describe a mentor?
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        A knowledgeable person who can offer guidance from their experience in a given field.
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            Who are the stakeholders in a business?
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        People who can affect, or be affected, by the performance of the Company. Customers, employees, stockholders and the community.
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            In a typical business, the most commonly reported ethical problems relate to . . .
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        Relationships with customers, clients, and competitors (outside parties).
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            What is embezzlement?
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        When an employee steals money from the firm.
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            What is the practice of skimming?
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        Concealing of business income
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            What is perhaps the greatest benefit of integrity in business?
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        The trust it generates.
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            What is ethical relativism?   How does it relate to the Romans?
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        The belief that ethical standards are subject to local interpretation: "When in Rome, do as the Romans do"
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            What is the most important key to ethical performance?
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        The personal integrity of the founder or owner; Strong, ethical managerial leadership.
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            What are the four types of small business ownership opportunities?
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        1. Start-ups,   2. Buy-outs,   3. Franchise,   4. Family
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            What is a Type A, B and C idea? Which type of idea accounts for the largest number of startups?
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        A = provide customers with an existing product not available in their market  B = New ideas, new technology, centered around providing a new product  C = providing an improved product or benefit  *Largest number of start-ups = C
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            Most common source of new product ideas?
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        Prior work experience
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            According to Peter Drucker, what does innovation do?
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        • Innovation is the specific instrument of entrepreneurship  • The act that endows resources with a new capacity to create wealth.
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            Using innovative thinking, an example of "begin with a problem in mind"
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        Think about a significant problem others have, and come up with possible solutions.
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            What are economic trends?
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        Changes in the rate of inflation, interest rates and currency exchange rates, all of which encourage or discourage business growth.
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            From where was the term franchising derived?
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        French word meaning "freedom" or "exemption from duties"
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            What is a franchisee?   What is a franchisor?
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        Franchisee: An entrepreneur whose power is limited by a contractual agreement with a Franchisor.    Franchisor: Party in franchise contract that specifies methods to be followed and terms to be met by the other party.
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            Example of piggyback franchise?
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        An operation of a retail franchise within the physical facility of a host store
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            Why would an entrepreneur would choose a franchise over an independent startup?
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        a. Probability of success is greater - Trade Names / Trademarks  b. Training provided - Operations manual  c. Franchisor-aided operations - Management Support
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            What makes franchising attractive and unattractive?
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        1. Advantages:    a. Probability of success (proven line of business, pre-qualification of franchisee)   b.Training (provided by franchisor)   c. Financial assistance (franchisor assistance)   d. Operating benefits (franchisor-aided)  2. Limitations:   a. Franchise costs (Initial franchise fee, investment costs, royalty payments, advertising costs)   b. Restrictions on business operations   c. Loss of independence   d. Lack of franchisor support
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            Do all profits of a franchise go to the franchisor?
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        ??
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            What percentage of all businesses in the U.S. are family businesses?
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        80-90%
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            What is obligation-based commitment?
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        Commitment that results from a sense of duty or expectation (i.e. family business).
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            Family business people more likely to support efforts to promote change have what type of commitments?
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        Desire-based & obligation-based commitments.
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            What is a common reason children feel they need to go outside the family firm?
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        • Prove he/she can do it themselves  • Personal preferences different  • Personal qualifications insufficient  • Desire for personal freedom
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            What can an owner of a family business do to avoid a stifling atmosphere for nonfamily employees?
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        • Identify family-only positions in advance  • Treat family and non-family fairly in rewards and promos
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            How to best describe a business plan?
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        A "working" document that sets out the basic idea for the business and related startup considerations - "a game plan",   • where you are now, where you want go, and how you plan to get there.
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            When to complete a feasibility study?
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        6-8 months Before the Business Plan
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            What type of business plans appeal to investors?
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        Market-oriented Plan
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            What is a potential investor's single goal ?
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        Maximize potential return on an investment while minimizing risk
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            Which marketing philosophy is the preferred approach?
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        Consumer-oriented: All marketing efforts begin & end with the customer Focus on consumers' needs.
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            In the analysis of a market, what should the customer profile include?
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        A description of potential customers in a target market.
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            What is the most detailed section of the marketing plan?
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        Marketing Strategy
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            What are the marketing mix elements?
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        Product, Pricing, Promotion, Distribution
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            What is the proper order of the steps in the typical research process
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        1. Identify Info Need - what do we need to know, why do we need to know this?  2. Search for Secondary data - Who has already researched this?  3. Collect Primary Data - Who do we ask, what do we ask them?  4. Interpret Data Gathered - Got the info, now what does it mean?
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            Two classifications of primary data collection?
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        1. Observational Methods  2. Questioning Methods
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            What is the oldest form of research?
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        Observational
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            Major disadvantages of sole proprietorship?
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        • Bears all risk!   • Subject to all creditor claims  • Unlimited personal Liability  • Receives no tax free benefits as an employee  • Death/incapacity of owner terminates business  • Limited to proprietor's personal capital  • Taxed on business income as personal income
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            Key characteristics of partnerships?
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        2 or more co-owners, to carry on business for profit, owners share unlimited liability, does not pay taxes.
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            What is joint and several liability?
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        The liability of each partner, resulting from any one partner's ability to legally bind the other partners.
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            Who is liable for a corporation's debts?
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        The Corporation
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            What is the legal principle involving stockholders?
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        an ownership interest in a corporation does not confer a legal right to manage the firm.
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            Who typically has Formal control and function control in a small corporation?
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        Formal control = stockholders who own the majority of the voting common shares    Function control = Corporate officers in conducting daily operations.